행정홍보의 Graphic Communication

In a specialized modern society and/or visual communication technique seems to be preferable to the traditional one-way communication technique which resorts to reading materials. P.R materials currently produced by various levels of Korean government administrative bodies seem to outdated and inefficient both in their contents and in graphic technique employed. In this paper we argue that the problems of the communication technique used by Korean government result mainly from the ambiguous nature of the message of P.R materials and the inability to differentiate the contents of P.R materials according to the target audience. We recommend various changes to the current government communication program and emphasize the importance of graphic communication technique for the production of more effective and professional communication materials