신유통업태 분석

This year marks the full liberalization(i.e., opening up) of the Korean distribution market to foreign firms. Therefore, we are likely to see much activity by foreign retailers who will be entering the Korean market and indigenous retailers trying to depend their current market positions. The liberalization of Korean distribution market will undoubtedly lead to some erosion of market share of indigenous retailers, but the benefits of rationalization of distribution, stable consumer prices, strengthened competitiveness of indigenous retailers far outweigh the costs. With liberalization, we are likely to see increased growth of "New Modes of Retailing(NMR)." In this paper, I describe the distinguishing characteristics of NMR as economies of scale, self service, large physical facilities, low-to-medium price, and systemization. I also describe the similarities and differences between the various types of NMR. Finally, I describe the fit between the various forms of NMR and the Korean consumer environment.vironment.