중소기업의 전자무역 활성화를 위한 가상기업 중개기관 연구

A Study on the Promotion of e-Trade Metamediary for the Small Companies

Korea has actively promoted the Comprehensive Plan for the e-Hub. The policies of Korean government could promote the e-business environment and market conditions in legal and infrastructure terms, but not much of business itself. The reason for this limited success in the e-Trade may result from the broken linkage between government policies and business strategies as well as the business and technical innovation. In this paper, we analyzes the more effective and economic solution for this recovery of broken link in terms of Metamediary. The most successful role of metamediary should compose of three functions - facilitator, collaborator and web service provider. Each of these function is clarified in more detail with the emphasis on the collaboration between the Universities and the government-supported corporations.