The Open Policy of Chinese Distribution Market and Counterplan of Korean Firms

중국의 유통시장 개방정책과 한국기업의 대응전략

Joined WTO, China has revised or removed continuously some of existing enter barriers which have been protecting Chinese distribution market. Chinese government intend to open completely it's distribution market in 2007. Such as the open policy of Chinese distribution impact on Korean firms which invest in China. in order to occupy China's market, Korean firms needs to prepare counterplan on change of China's distribution environments. China's distribution environment is uncertain on account of remaining communism system even though opening it's distribution market. The purpose of this paper is to suggest diverse counterplan of Korean firms and answer how Korean firms can enter the China's distribution market successfully. through exmaninig how China's distribution channel is formulated and implemented. this study exhibits a model for strategy of Korean firms and shows implementations schemes.