Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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What's the consideration attribute on purchasing the HMR?

가정식가 대용식(HMR) 선택 속성 분석

  • Chung, Ra-Na (Department of Food and Nutrition, Inha University) ;
  • Yang, Il-Sun (Department of Food and Nutrition, Yonsei University) ;
  • Lee, Hae-Young (Department of Food and Nutrition, Sangji University)
  • 정라나 (인하대학교생활과학대학 식품영양학전공) ;
  • 양일선 (연세대학교 생활과학대학 식품영양학과) ;
  • 이해영 (상지대학교 식품영양학과)
  • Published : 2007.06.30
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Abstract

The purpose of this study was to analyze the factors consumers seriously considered when purchasing HMRs and the difference among the factors according to their demographic characteristics. The subjects were adults in their twenties or older who had used HMRs and lived in Seoul and Gyeonggi Province in Korea. Random sampling picked 550 of them, who were distributed a questionnaire from March 12 to 30, 2005. Total 451 questionnaires were returned(the return rates were 82%). The validity of the 27 features was examined by factor analysis. There were seven factors identified, and they were labeled considering the meaning of their items as follows: 'Factor 1. food quality,' 'Factor 2. appearance and packaging,' 'Factor 3. convenience and reliability,' 'Factor 4. access,' 'Factor 5. familiarity,' 'Factor 6. positive experiences,' and 'Factor 7. practicality.

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