International Commerce and Information Review (통상정보연구)
- Volume 11 Issue 4
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- Pages.129-149
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- 2009
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- 1598-7604(pISSN)
Market Segmentation of International Wine Tourism Service
국제와인관광서비스 시장세분화에 관한 연구
- Received : 2009.11.06
- Accepted : 2009.12.18
- Published : 2009.12.27
Abstract
The interest in wine has been increasing because of raised standard of living, increased leisure time, raised interest in health. Therefore, a few wine related tourism product has introduced to public including wine train to Young-dong region and overseas wine tour package. This study focused on motivation to visit overseas wine tour package in order to segment target wine tourism countries. As a result, three different markets were segmented and they showed different characteristics with regard to demographics, tourism behavior, and preferred wine tourism countries.