Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An Evaluation Model of Information Quality of UCC Service Site

UCC 서비스 사이트의 정보품질 평가 모델 개발

  • Kang, So-Ra (Division of Digital Business, Hoseo University) ;
  • Kim, Yoo-Jung (Division of Digital Business, Hoseo University) ;
  • Lee, Hyun-Ju (Division of Digital Business, Hoseo University) ;
  • Moon, Yoon-Ji (Division of Digital Business, Hoseo University) ;
  • Kim, Woo-Dy (College of Business, Florida State University)
  • 강소라 (호서대학교 디지털비즈니스학부) ;
  • 김유정 (호서대학교 디지털비즈니스학부) ;
  • 이현주 (호서대학교 디지털비즈니스학부) ;
  • 문윤지 (호서대학교 디지털비즈니스학부) ;
  • 김우곤
  • Received : 2010.06.19
  • Accepted : 2010.08.10
  • Published : 2010.08.31
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Abstract

This research was conducted to develop a model appropriate for the measurement of information quality of UCC service site. The evaluation factors that reflect more improvement of the information utilization capability were verified. Enhancement of information utilization capability can control greater amount of information among the users and site companies, and among users. Therefore, Wikipedia, for example, provides a Web 2.0 based information quality that is more advanced than Web 1.0 by allowing effective control of information among the users. This type of information quality presents 'information reliability' and 'information stability' as evaluation factors added to the factors such as 'information sufficiency' and 'information usability.' Information reliability and information stability are essential factors that need to conduct an evaluation in the Web 2.0 environment that can distribute greater number of information in the environment where all the users serve as participants. Moreover, 'interesting information' and 'originality of information' suggests that information itself should include the attributes that can attract the attention of users, due to the nature of the Attention Economics, which points out one of the Web 2.0 phenomenon that the number of information consumers is smaller than that of information suppliers.

본 연구는 UCC의 서비스 품질 중에서 특히 정보품질을 측정하기에 적합한 모델을 개발하기 위해 정보 품질 측면에서 사용자의 참여, 개방 및 공유의 특성을 반영할 수 있는 측정요인들이 검증되었다. 연구방법은 기존 문헌연구만으로 정보품질 요소들을 도출될 수 없기 때문에 본 연구에서는 Focus Group Interview와 전문가 인터뷰를 통한 질적 연구 방법론에 기초해서 정보 품질 면에서의 UCC e-SQ 요소, 하위 요소와 세부 측정항목을 도출하였다. 그리고 도출된 항목은 다시 역으로 web 2.0 관련 선행연구에서 실제 그 중요성이 논의되고 있는지 다시 한번 광범위한 문헌연구를 통해 검토되었다. 마지막으로 확정된 설문 문항의 타당성과 신뢰성을 검증하기 위해 본 연구에서는 한국과 미국 대학생 집단을 대상으로 총 221부의 설문지를 수집하여 구조 방정식 모형을 이용하여 본 연구가 제안한 UCC e-SQ 측정모델을 검증하였다. 연구결과, 초기 정보품질은 3가지 1차 요인 (정보성, 신뢰성, 흥미성), 6 가지 2차 요인 (풍부성, 유용성, 신뢰성, 피드백, 흥미성, 기발성)의 39개 항목이 나타났는데, 최종적으로는 정보충분성(3항목), 정보피드백(3항목), 최신성(4항목), 정보활용성(7항목), 정확성(3항목), 정보신뢰성(4항목), 정보흥미성(8 항목)으로 나타났다. 이상의 연구결과를 바탕으로 연구의 논의와 시사점을 제시하였다.

Keywords

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