International Journal of Costume and Fashion

The Korean Society of Costume (한국복식학회)
권호 표지

Influence of College Students' Gender and Relationship Status on Their Clothing Purchase Process

  • Kim, Eun-Kyung (Dept. of Clothing & Textiles, Hanyang University) ;
  • Shin, Jung-Eun (Dept. of Clothing & Textiles, Hanyang University) ;
  • Choo, Ho-Jung (Dept. of Clothing and Textiles, Seoul National University) ;
  • Lee, Kyu-Hye (Dept. of Clothing & Textiles, Hanyang University)
  • Received : 2010.06.22
  • Accepted : 2011.04.27
  • Published : 2011.06.30
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Abstract

The purpose of this study is to identify the effects of college students' relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey, 113 questionnaires were used for the data analysis excluding incomplete ones. Factor analysis, paired t-test, Pearson's correlation, one-way ANOVA, MANOVA and Chi-square test were conducted. The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.

Keywords

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