International Journal of Costume and Fashion

The Korean Society of Costume (한국복식학회)
권호 표지

A Study on Korean Male Cosmetics Analysed Through The Newspaper Articles From 2000 To 2010

  • Received : 2011.04.12
  • Accepted : 2011.06.24
  • Published : 2011.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study aims to prove the changes, development and social background of Korean male cosmetics over the period of 2000-2010. There were total 574 articles written about male make-up and cosmetics in Chosun Daily, Joongang Daily and Donga Daily, which are the top three Korean local daily newspapers in terms of sales revenue for that period. These articles were analyzed together with social background research from various books and daily newspapers. The analysis of articles was divided into different categories; such as foundation cosmetics, color cosmetics, hair, and the social background. It was found that the articles related to foundation cosmetics were written the most, the articles related to male appearance management were second, articles on other items including how to manage the skin being the least. As for the social background of Korean male cosmetics, first of all, a change in social recognition can be pointed out. The traditional understanding of gender roles has changed, men's appearance management has started to be regarded as a competitive talent, and at the same time, the esthetic viewpoint for men also has changed. One example is the newly made popular term, "flower-handsome man", which shows the new trend of favoring males with nice skin. Second, the expansion of mass culture can be pointed out. As consumers can get information and fashion trends easier and faster, the fashion spreads fast, and this has led to the generalization and popularization of the sense of beauty. Third, the development of scientific technology and medical science can be pointed out. Thanks to the progress in those areas. the extension of youthfulness has become possible and the cosmetics industry was also affected greatly, as shown in the market spread of functional products for anti-ageing and wrinkle control as the interest in anti-ageing has grown. There are benefits from the development of scientific technology, but the problem of environmental pollution has appeared due to machinery and industrialization and thus the issue of well-being has been raised. Rising interest in naturalism, pro-environmentalism and organic cosmetics has influenced the cosmetics industry. In addition, the quantity of ultraviolet rays exposed to our skin has increased due to the air pollution caused by the destruction of environment, leading to increased usage of sun block lotion. Lastly, the influence of consumer society and the expansion of consumerism culture can be pointed out. In the modern society, consumption acts not only as the use of products and services but it also has an important role of mediating individuals with others and the society. The market for male cosmetics has been expanding and the number of men putting on make-up has been increasing rapidly. Therefore, this study is meaningful in that the analysis of the mode of change and the social background are an essential process in order to provide a direction for the future market for male cosmetics.

Keywords

References

  1. AIm, S. (2007). Diagnosis and treatment of atopy skin troubles. Seoul: Goonja Publication.
  2. Bae, G. (2004, December 7). Tune the marketing signal to a new generation life style. The Dongailbo. Retrieved October 2, 2010, from http://news.naver.com/main/read.nhn ?mode= LSD&mid=sec&sid 1 = 101 &oid=020&aid=0000274197.
  3. Baek, Y. (2006). Aging Korea, succeed with reinvestment. Seoul: One&One Books.
  4. Choen, S. (2008, August 23). Song Seung-hun, star with the best abdominal muscle.. 2nd numer is Jo Jae-jin. The Chosunilbo. Retrieved October 1, 2010, from http://sports.chosun.com/news/news_o.htm?name=/news/entertainment/200708/20070824/78x12001.htm.
  5. Choen, Y. (2005). The introduction of wellbeing culture and fotwe expectation. Seoul: Serio
  6. Choi, S. (2004). Introduction of MetroSexual and boom in the male only marketing. Seoul: Emas.
  7. Choi, H. (2004). Report of ADRG: A study on triggering factors in Korean adult atopic dermatitis through questionnaire. Korean Journal of Dennatology, 42(9), 1152-1160.
  8. Choi, j.(1996). Understanding of modern society. Seoul: Minumsa.
  9. Son, C. (2006, November 14). With 'Jumong' and 'Hwang Jin-yi', Korean herbal cosmetics become popular, too. The Chosunilbo ..
  10. Ha, I. (2007, November 30). Men putting mask packs every evening are popular now. The Dongailbo.
  11. Han, s. (2006). A Study on the Male Makeup through Qualitative Research with a Focus on Men in their 20-30s. Unpublished master's thesis, Hansllllg University, Seoul, Korea.
  12. Hwang, H. (2010, May 10). Naturalist cosmetics over Eco Chic to Eco Action. The Herald Biz. Retrieved October 1, 2010, from http://biz.heraldm.com/common/Detail.jsp?newsMLId=201005070 00611.
  13. Jang, s. (2009, June 23). Girdle and scarf... well-groomed men with vegetarian taste are on demand. The Chosunilbo.
  14. Jung, S. (2010, February). 'Nambo One', was it really for a laugh? The Hankyung Magazine. Vol. 45.
  15. Kang, K. (2010, July 29). Fllllctional cosmetics are in trend... four times growth within the last tenyears. The Aju business. Retrieved October 1, 2010 from http://www.ajnews.co.kr/view.jsp?newsId=20100729000248
  16. Kang, S. (2009, January 7). Men, tuming to their eye shape. The Chooangilbo.
  17. Kang, H. (1998). Modern society and mass culture. Seoul: Nanam.
  18. Koh, E. (2004). Naturalist wind over most of the industry. Seoul: LGeri.
  19. Kim, S. (2010, May 21). Exposure season.. women for muscle, skin for men. The Chosunilbo.
  20. Kim, E. (2009). Make a speech like Obama and make conversation like Opra. Seoul: Wisdom House.
  21. Kim, J. (2009, February 12). 'Hydrant' is my man, 'langky' is my woman. The Dongailbo.
  22. Kim, M. (2007). Three years from now on, Trend in Korea. Seoul: Hansmedia.
  23. Kim, y. (2006 a, February 9). Sunblock lotion, men remember it first nowadays. The Chosunilbo.Retrieved November 1, 2010, from http://health.chosun.com/site/data/html_dir/2006/02/09/20060209 56015.html
  24. Kim, Y. (2006 b, March 15). 66% of manpower department employees prefer young looking face. The Hankookilbo.
  25. Kim, S. (2006c). Analysis of wellbeing culture and directions for future: centering on body, image and unconscious concept. Eastern and Western Thoght, 1, 113-140.
  26. Kim, Y. (2005, December 15).Man only beauty salon 'Blue Club' Smooth ride on unlimited success of Franchise Kingdom. The Weekly Hankook. Retrieved September 30, 2010, from http://weekly.hankooki.com/lpage/business/200502/wk2005021510543237060.htm
  27. Kim, C. (1998). Understanding of mass culture. Seoul: Hanul Publishing.
  28. Koh, G. & Kim, S. (2004, December 27). Mr. Beauty and Ms. Strong. The Dongaibo.
  29. Korea Press Foundation. (2009). 2009 Korea Media Yearbook. Seoul: Korea Press Foundation.
  30. Korean Intellectual Property Office (2001, August 24), The tracing patent applications of anti-aging cosmetics. KlPO. Retrieved September 30, 2010, from fromhttp://www.kipo.go.kr1kp02/user.tdf?a=user.news.press 1.BoardApp&board _id=press&cp=1&pg=1&npp=10&catmenu=m02_01_01_ 02&sdate=&edate=&searchKey=1&searchVal.
  31. Lee, H. (2010). Make up aesthetics. Seoul: Kyungchoonsa.
  32. Lee, E. (2009a, October 19). Beauty manual for my boy. The Chosunilbo. RetrievedOctober 1, 2010, from http://danmee.chosun.com/site/data/html_ dir/2009/10/19/2009101900969.html
  33. Lee, G. (2009, September 28). Launching functional cosmetics good for atopy. The Hankyungnews.Retrieved November 1, 2010, from http://www.hankyung.com/news/app/newsview.php?aid=2009092856411.
  34. Lee, S. (2008). EBS Cosmetics. Seoul: Eduforyou.
  35. Lee, K. (2003). (2003, October 23). Transfonn it to flower-handsome man's skin with much effort. The Chosunilbo. Retrieved October 11, 2010, from http://news.chosun.com/svc/content_view/content_ view.html?contid=2003102370195
  36. Lee, H. (1979, February 9). A misllllderstanding of body hair. The Dongailbo.
  37. Lee, J. & Kim, S. (2006, February 28). Mirror, mirror on the wall, which man is the prettiest in the world? The Chosunilbo.
  38. Lim, H. (2001). (2001, March 22). Men of 20s and 30s 'I don't like hair', getting treatment to remove hair. The Chosunilbo.
  39. Newsis. (2006, April 19). 84% of men can't live without moisturizing cream. The Chosunilbo. Retrieved September 30, 2010, from http://news.chosun.com/site/data/html_dir/2006/04/19/2006041970444.html
  40. Paik, K. (1998). A Study on Contemporary Consumer culture and Korean Consumer Cultme. Korean Society of consumer Studies, 9, 17-18.
  41. Park, J. (2006, November 20). Wrinkles. The Weekly Chosun.
  42. Park, J. (2004, September 6). More and more men buy female cosmetics. The Yonhap News. Retrieved October 2, 2010, from http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=001&aid=0000755037
  43. Park, S. (1995, April 4). Male actors go for body management. The Kyunghyang.
  44. Seo, J. (2004, August 13). Mask pack for men, out of stock. The Koohninilbo. Retrived October 1, 2010, from http://news.naver.com/main/read.nhn?mode= LSD&mid=sec&sid1=101&oid=005&aid=0000173400
  45. Seo, W. (1981, March 19). Men put on make-up, following time and trend. The Kyunghyang.
  46. Shim, E. (2010, February 10). Products for male grooming become popular. The Munhwailbo.
  47. Shim, E. (2008, August 7). Complementing underwear emphasizing masculinity gets popular. The Economysegye. Retrieved October 1, 2010, from http://www.economysegye.com/articles/view.html? aid=20080806002231&cid=7111000000000.
  48. Song, W. (2010, December). Product blocking UV rays is the best skin anti-aging product. The Economyplus.
  49. Slater, D (1999). Culture of consumption and modernity (Jung, 2000, trans). Seoul: Munlye.
  50. Style Chosun. (2010, July). Strong UV rays are threatening male skin. The Style Chosun.
  51. The national institute of the Korean language (2010, December 20). Standard Korean language dictionary. Retrieved October 1, 2010, from http://stdweb2.korean.go.kr/search/View.jsp.
  52. YonhapNews. (2009, October 29). Skin concerns for men are whitening and elasticity The Chosunilbo. Retrieved October 1, 2010, from http://news.chosun.com/site/data/html_dir/2009/10/29/200910 2901660.html.
  53. YonhapNews. (2009, February 8). epartment stores, grab men's heart to survive. The Chosunilbo. Retrieved October 1, 2010, from http://www.chosun.com/site/data/html_ dir/2009/02/08/20090208000 74.html.
  54. Yoo, H. & Son, J. (2010, October 14). The very first male only beauty shop Y! The Joongangilbo, Retrieved December 20, 2010, from http://article.joinsmsn.com/news/article/article.asp?total_id=4522792&cloc=olinklarticleldefault.