Journal of the Architectural Institute of Korea Structure & Construction (대한건축학회논문집:구조계)

Architectural Institute of Korea (대한건축학회)
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A Competitiveness Study of Using Benefit Structure Analysis for Vietnamese Building Construction Market by Business Type

BSA 기법을 활용한 사업유형별 베트남 건축시장 진출 역량 평가

  • 장현승 (서울과학기술대학교 건축학부) ;
  • 권순욱 (성균관대학교 건축공학과)
  • Received : 2012.09.04
  • Published : 2012.12.25
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Abstract

With achieved US$ 500 Billion international cumulative construction order in 2012, the Korean government presented overseas construction industry visions for international orders of US$ 100 Billion and entering the top five countries in global construction market. Also, Korean companies are developing strategies for expansion of international markets. However, East Asia construction market is getting bigger and developing especially Vietnamese construction market. This study provides data-based advice on securing competence for Korean construction companies entering the Vietnamese Building Construction Market. To analysis construction firm's competitiveness for Vietnamese Building Construction Market, FGD was utilized and BSA model was applied to the valuable analysis. The results of this study were as follows; supply chain management, supplier relationship management, and brand marketing power are needed for public tender projects and F/S, global project financing, and economic analysis are needed for construction investment projects.

Keywords

Acknowledgement

Supported by : 한국연구재단

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