Abstract
Minimalism combines the adjective 'minimal' and the suffix 'ism', and was first coined in the 1960s. Minimalism draws on the belief that when the use of artistic skills and adaptation is minimized and only the essentials or core is expressed, the discrepancy or distance between reality and art can be kept to a minimum; and thus, true reality can be achieved. To realize minimalism, artists creating paintings, sculptures and other forms of visual art eliminate unnecessary elements and strip objects to its essentials. And hence, most minimalist artwork used minimum amount of color and focused on expressing the geometric essence of objects. Such simplistic styles of minimalism can be seen today in various designs. Apple's iPod design and other product designs as well as graphic designs are just few of the examples. Drawing on the spirit of minimalism, Icongraphics pursues beauty and pleasure in the minimal use of color and form. And what lies beneath Icongraphics' artistic style is its pursuit of simplistic essentials, sending a strong message to the digitalized and complex lives of modern people.