Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 14 Issue 2
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- Pages.171-183
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- 2012
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- 1229-7240(pISSN)
Comparison of Preferences for Shoes According to 20s and 40s Women's Fashion Lifestyles and Age
20대와 40대 여성의 패션 라이프스타일과 연령에 따른 구두 선호도 비교
- Lee, Young-Ju (Dept. of Fashion Design & Merchandising, Kyungsung University)
- 이영주 (경성대학교 의상학과)
- Received : 2012.02.17
- Accepted : 2012.04.13
- Published : 2012.06.30
Abstract
This research attempted to examine whether there were differences in preference for the shoes according to fashion lifestyle and age by conducting survey on 200 women of 20s and 40s among the adult women who were expected to have interest in not only functionality but also aesthetic aspects of shoes. First, the results of comparing the preferences according to fashion lifestyles showed that those who pursued practical group preferred loafer, strap shoes, and baggy boots, indicating that they preferred low and comfortable shape of shoes which are easy to put on/take off and easy to coordinate with any clothes. Those who pursued personality group and ostentation group were more sensitive to fashion than practical group preferred high heel shoes, which could express their own personality, it would be great to have various designs by reflecting the trendy materials and details focusing on pumps, strap and walker boots which can express individuality and supplement the body shape and height as matching to the trendy clothes. Second, as women in 20s have tendency to show more preference of a certain trendy shoes shape than women in 40s, the shoes designs for 20s should focus on certain types of shoes preferred by them by varying materials and details, rather than having various designs. However, it would be great to show various designs for the shoes for 40s. Most of the 20s are the individual and complex fashion-seeking types while the 40s have the most of practical fashion-seeking type and the least of individual fashion-seeking type.