Characteristics of Natural Prints Design in Fashion Collections - Paris, Milan & New York from 2011 SS to 2012 SS -

패션 컬렉션에 나타난 자연문양디자인의 특성 - 2011 S/S ~2012 S/S 파리, 밀란, 뉴욕 컬렉션을 중심으로 -

  • Kwon, Hae-Sook (Fashion Design Major, College of Design, Sangmyung University)
  • 권혜숙 (상명대학교 디자인대학 패션디자인학과)
  • Received : 2012.10.25
  • Accepted : 2012.11.29
  • Published : 2013.02.28

Abstract

The main objective of this research was to understand the latest trends of natural print design through the quantitative & qualitative analysis of fashion appeared in contemporary female collections. The research criteria was defined as 3 seasons from 2011 S/S to 2012 S/S. Data collection of 726 was done through review of 'pr$\hat{e}$t-$\grave{a}$-porter Collections' of three major fashion cities; Paris, Milan and NY. Statistical analysis of frequency with chi-square test was conducted. Also qualitative interpretation of natural print design' characteristics was completed. The main findings were as follows.; The average occurrence rate of natural print design from 2011SS to 2012 SS in three collections were 6.4% in Milan 6.4%, 5.5% in Paris and 6.8% in N.Y. The five source types of natural prints in contemporary women's fashion collections were identified and the order of their appearance were as follows: flowers, plants, animals, insects & marine organisms and compound one. The plant prints were expressed by stylized or realistic touch. Flower patterns showed more variables than plants, however, there were no big difference in their image and major characteristics. The animal prints demonstrated two aspects. First one used typical animal print of fur or skin, but the other one draw the animal figure like paintings. The compound source type presented the most interesting and fresh pattern design ideas. In the insects & marine organisms, mainly butterfly and seashell & starfish, etc. appeared as real shapes or sometimes were stylized.

Keywords