Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An Empirical Study on the Differences of Relationship between Content Quality Factors and User Satisfaction on Mobile Contents Based on User Characteristics

사용자 특성에 따른 모바일 콘텐츠 만족도에 영향을 미치는 콘텐츠 품질요인의 차이 분석

  • Received : 2013.03.20
  • Accepted : 2013.04.11
  • Published : 2013.04.30
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Abstract

This study figured out how could mobile contents quality factors, such as usefulness, accuracy, timeliness, entertaining, economic, security etc., affect satisfaction by user individuality using empirical analysis with an aim of finding difference in content quality factors which have an influence on mobile contents satisfaction by user characteristics in integrated view systemically. The result of analysis shows that usefulness has an influence on satisfaction in principle regardless of user characteristics. This study discovered that both of usefulness and entertaining are significant to satisfaction in the groups with high-user individuality. On the other hand, in the groups with low-user individuality both of usefulness and accuracy affect satisfaction. Findings show that contents preference can be different based on user characteristics. Implications are discussed and limitations are proposed based on empirical analysis.

본 연구는 모바일 콘텐츠 만족도에 영향을 미치는 품질요인들을 사용자의 특성에 따라서 분석하였다. 이를 위하여 유용성, 정확성, 적시성, 오락성, 경제성, 보안성 등의 품질요인을 가지고 자기효능감, 혁신성향, 몰입성향, 사회문화적 영향 등의 사용자 특성별로 실증적으로 분석을 수행하였다. 각 사용자 특성은 성향의 고/저에 따라 각각 2집단씩 총 8집단으로 분류하고, 품질요인과 만족도와의 관계의 차이를 규명하였다. 분석한 결과, 유용성은 사용자 특성에 상관없이 대체적으로 만족도에 영향을 미치는 것으로 드러났다. 자기효능감, 혁신성향, 몰입성향이 높은 집단들에서는 유용성, 오락성이 공통적으로 만족도에 유의한 것으로 나타났으며, 사용자 특성이 낮은 집단들에서는 네 개의 집단 모두 유용성, 정확성이 공통적으로 만족도에 영향을 미치는 요인으로 밝혀졌다. 선호하는 콘텐츠 유형도 사용자 특성이 높은 집단들에서는 대체적으로 적극적으로 자신이 필요한 정보 서비스 콘텐츠를 사용하며, 낮은 집단들에서는 대체적으로 기본적이고 필수적인 콘텐츠를 상대적으로 많이 이용하는 것을 알 수 있었다. 실증분석을 토대로 시사점을 논의하였고, 제한점을 함께 제시하였다.

Keywords

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