International Journal of Costume and Fashion

The Korean Society of Costume (한국복식학회)
권호 표지

Cultural Identity that appear in Latin American Fashion: With a focus on the Mexican brands, Taller Flora and F$\acute{a}$brica Social

  • Kim, So-Ra (Dept. of Clothing Science, Seoul Women's University)
  • Received : 2013.05.12
  • Accepted : 2013.06.15
  • Published : 2013.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study takes a look at the distinct and exclusive culture of Latin America, with a specific focus on Mexico, and attempts to understand its unique cultural identity by comparing, analyzing, and evaluating the characteristics of the Mexican fashion brands, Taller Flora and F$\acute{a}$brica Social, which are brands that have actively used the Latin American cultural identity in its designs. The research method was as follows: 1) performing literature research with specialty publications and thesis that dealt with the two brands 2) analyzing the contents of various articles from the Internet and interviews related to the brands. Thus, this research attempts to understand the characteristics of the fashion brands that use the cultural traits of Latin America in order to dissect its methods and find a way to apply it so that it can be used in different cultures, and in effect, lead to the advancement of the fashion industries, in general. Taller Flora and F$\acute{a}$brica Social are two brands that are able to stand out with a distinct identity by applying traditional native Latin American qualities in its products, as well as its products reflecting a respectful and balanced relationship between people and nature. The characteristics of the two brands are as follows: 1) showing the concept of "the coexistence of diversity" by expressing "the old and the new", "simplicity and flash", and "melding of the Western culture via colonialism and traditional cultures of the aboriginals and other diverse native cultures" 2) achieving "the recovery of the human dignity" by protecting the human rights of the native female artisans and building a network for equality 3) pursuing "free naturalism" by balancing the natural provision of nature and man in addition to promoting environmental protection and conservation of goods 4) becoming "the bridge between communication and exchange" by connecting the artisan, the designer and the consumers together, or the producer and the market, as well as the different cultures of markets from diverse countries.

Keywords

References

  1. Brown, S. (2010). Eco Fashion. London: Laurence King.
  2. Flora, T. (2005). Taller Flora's PDF e-Book, p. 82, Data retrieval date: 2012. 7. 20, http://carlafernandez. com.
  3. Hall, S., Translate by Jun, H., Mun, S. (2000). "Cultural identity" The future of modernity, Seoul: Reality cultures research.
  4. Huntington, S. P., Translate by Hyung, S. (2004). Samuel Huntington of America. Seoul: Kimyoungsa.
  5. Warnier, J. P., Tlanslate by Ju, H. (2000). The globalization of culture. Seoul: Hanul.
  6. Kim, Y. (2008). Mexico's national identity and Aboriginal awareness and change: In the post-colonial post-colonial multiculturalism in regards to attention. United Nations Conference on the National Western History, 3.
  7. Park, M. (1996). 8 Exploration on Culture, daily life, Seoul: Hannarae.
  8. Park, B. (2010). Speaking of Latin America (1) Latin American cultural discourse and identity, Yonsei University School Newspaper No. 179, Data retrieval date: 2012. 7. 20,http://www.gradnews.org/ tc/26
  9. Song, Y. (2007). Aboriginal culture as the source of the Latin American culture. Latin American Studies, 26(1).
  10. Lee, Y. (2006). Cultural identity research. Kyung- Hee University History, 24.
  11. Lee, E. (2008). Multiculturalism in Latin America and the Latino community of the issues discussed: Mixed discourse and culture around the Horn of granulomatous. Journal of Human Sciences, 59.
  12. Lee, J. (2002). Identity issues in Mexico: Samuel Ramos "Comparison of cultural aspects of Mexico "El perfil del hombre y la cultura en México and Octavio Paz of " the labyrinth of solitude "El laberinto de la soledad". Latin American Studies, 15(2).
  13. Jung, K. (2010). Latin American studies and cultural identities: Focusing on popular culture. Latin American Studies, 28(2).
  14. Ju, J. (2002). Mexican indigenous identity and cultural meaning of the features. Korea Cultural Anthropology, 35(1).
  15. Hyun, T. (2003). Sociology of art and culture. Seoul: Korea University Press.
  16. Data retrieval date: 2012. 7. 20, http://terms.naver.com/entry.nhn?docId=554876
  17. Data retrieval date: 2012. 7. 20, http://www.fabricasocial.org
  18. Data retrieval date: 2012. 7. 20, http://www.shoplatitude.com/blog/behind-the-label-carla-fernandez/
  19. Data retrieval date: 2012. 7. 27. http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid =1083 6579
  20. Data retrieval date: 2012. 7. 27, http://www.ecofashiontalk.com/resource/taller-flora/#sthash.Ty4w5nZK.dpbs
  21. Data retrieval date: 2012. 7. 27,http://fabricasocial.wordpress.com/2011/07/02/meet-chamuchic-fashion -fromlos- altos-de-chiapas
  22. Data retrieval date: 2012. 7. 27, http://poketo.com/blog/2009/11/05/miki-amano-and-fabrica-social