Journal of the Architectural Institute of Korea Structure & Construction (대한건축학회논문집:구조계)

Architectural Institute of Korea (대한건축학회)
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Analyzing the Keyword for Image Evaluation of Construction Industry

건설산업의 이미지 평가 키워드 분석

  • 신원상 (세명대학교 대학원 건설공학과) ;
  • 손창백 (세명대학교 건축공학과)
  • Received : 2014.02.28
  • Accepted : 2014.04.02
  • Published : 2014.05.30
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Abstract

Domestic construction industry is being recognized negative images to the general public and employees from its fault construction, corruption scandals, offering a bribe, 3D jobs, etc. Thus, to suggest its image evaluation keyword in this study, estimating image of domestic construction industry from the public and employees annually, had an interview from different groups, such as an ordering agency composed of expert group, related to construction business, construction industry or association and the research institute or the academic community and analyzed the construction related articles gathered in 5 years from Chosun Newspaper or Hankyoreh Newspaper, having their own identity from its side among several local media. The image evaluation key word from this study can be used as the evaluation item estimating the level of image of construction industry quantitively and expect to used for important basic data finding improvement method for advanced image of construction industry.

Keywords

Acknowledgement

Supported by : 한국연구재단

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