한국조리학회지 (Culinary science and hospitality research)

  • 제20권2호
  • /
  • Pages.120-135
  • /
  • 2014
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  • 2466-0752(pISSN)
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  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
권호 표지

한식당의 경영관리가 경영성과에 미치는 영향 - 수도권을 중심으로 -

The Effect of Business Management on the Business Performance of Korean Restaurants - Focusing on the Seoul metropolitan region -

  • 박명규 (전북과학대학교 호텔조리영양과)
  • Park, Myung-Gyu (Dept. of Hotel Culinary Art and Food Nutrition, Jeonbuk Science College)
  • 투고 : 2013.10.21
  • 심사 : 2014.04.10
  • 발행 : 2014.04.30
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초록

본 연구의 목적은 한식당 경영관리가 경영성과에 어떠한 영향이 미치는지를 살펴보고 대안을 제시하고자 하였다. 본 조사를 위하여 수도권 소재 한식당 경영자를 대상으로 설문조사를 실시하였으며, 360부를 표본으로 요인분석, 차이검증, 다중회귀분석 등을 실시하였다. 분석결과 한식당 경영관리 요인 중 정보관리와 자금관리만이 재무성과와 비재무성과 모두에 영향을 미치는 것으로 나타났다. 이는 한식당의 경우 외식업 경영에 대한 제반환경, 고객의 욕구 등을 잘 파악하여 적재적소에 자금을 투자하고 비효율적 비용을 관리함으로써 경영성과를 높일 수 있다는 것이다. 그러므로 한식당 경영자는 경영지식 함양과 전직원의 비용절감 노력을 기울이는 것이 무엇보다 중요하리라 생각된다.

This research aimed to investigate the effect of business management of Korean restaurants on business performance and to propose an alternative. For this investigation, a survey was carried out targeting Korean restaurant managers in the capital area, and with 360 copies as sample, factor analysis, difference test, and multiple regression analysis were conducted. As a result of analysis, among the factors of business management of Korean restaurants, only information management and fund management appeared to have effects on both financial performance and nonfinancial performance. This means, in case of Korean restaurants, business performance can be improved by understanding every environment about food service management and customer demands, by investing fund in the right place, and by managing inefficient expenses. Therefore, it is most important for a Korean restaurant manager to cultivate knowledge in management and to put effort into cost-reduction of all employees.

키워드

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