DOI QR코드

DOI QR Code

The Influence of Organizational Collectivism and Individualism on Affective Commitment: Comparative Study of Korea and China

개인주의-집단주의 성향이 개인-환경 적합성과 정서적 조직몰입에 미치는 영향에 관한 한국·중국 비교연구

  • Han, Su Jin (Division of Business Administration, Hoseo University) ;
  • Gao, Aina (WooriByul) ;
  • Kang, Sora (Division of Business Administration, Hoseo University)
  • Received : 2015.07.03
  • Accepted : 2015.09.11
  • Published : 2015.09.30

Abstract

In Korean companies, traditional collectivism have been merged into individualism caused by meritocracy. In order to better understanding about change of cultural characteristics, we examine the relationship between collectivism / individualism and person-environment fit. The data was obtained from 203 employees working in 5 Korean company and 173 employees in 4 companies in China. Results confirmed that collectivism increases employee's person-environment fit (person-organization, person-supervisor, person-coworker) and further leads to high levels of affective organizational commitment. The moderating roles that individualism play upon the relationships between collectivism and person-environment fit (person-organization, person-supervisor, person-coworker) were also investigated. Results confirmed that individualism enhance the impact collectivism has upon person-environment fit. In addition, this study found the significantly difference between Korea and China in effect of collectivism on person-environment fit. Lastly, the study also has explored theoretical and practical implications and the limitations of this research as well as the future directions of research.

한국사회 전통적 집단주의적 특성은 성과주의 등의 제도유입으로 인하여 개인주의적 특성과 결합되어 나타나고 있다. 본 연구는 개인주의와 집단주의가 혼재되어 있는 현대 기업조직에서 개인의 문화적 성향인 집단주의와 개인주의가 개인-환경 적합성(개인-조직/개인-상사/개인-동료 간의 적합성)에 미치는 효과와 좀 더 나아가 정서적 조직 몰입으로의 영향 관계를 검증하였다. 또한 개인의 문화적 성향과 더불어 국가의 문화적 특징을 객관적으로 분석하기 위하여 중국과 한국간의 집단주의 성향과 개인-환경 적합성간의 관계를 비교 분석하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 집단주의 성향이 개인-환경 적합성에 긍정적 영향을 미쳤으며, 둘째, 개인-환경 적합성이 정서적 조직몰입에 유의한 영향을 미치는 것으로 나타났다. 셋째, 개인주의 성향과 집단주의 성향의 상호작용은 개인-환경 적합성 간의 관계를 보다 강화시켰다. 마지막으로, 한국이 중국에 비해 집단주의 성향이 개인-환경 적합성에 미치는 영향이 더 큰 것으로 나타났다. 이상의 연구결과를 바탕으로 연구의 시사점, 한계 및 향후 연구방향을 제시하였다.

Keywords

References

  1. Ashkanasy, N.M., O'connor, C., "Value congruence in leader-member exchange," The Journal of Social Psychology, 137(5), 647-662. 1997. DOI: http://dx.doi.org/10.1080/00224549709595486
  2. Azuma, H., "Psychology in a non-Western country," International Journal of Psychology, 19(1-4), 45-55, 1984. DOI: http://dx.doi.org/10.1080/00207598408247514
  3. Bakker, A.B., Albrecht, S.L., Leiter, M.P., "Key questions regarding work engagement," European Journal of Work and Organizational Psychology, 20(1), 4-28, 2011. DOI: http://dx.doi.org/10.1080/1359432X.2010.485352
  4. Byrne, D.E., The attraction paradigm, Academic Press, 1971.
  5. Cable, D.M., Judge, T.A., "Person-organization fit, job choice decisions, and organizational entry," Organizational behavior and human decision processes, 67(3), 294-311, 1996. DOI: http://dx.doi.org/10.1006/obhd.1996.0081
  6. Cameron, K.S., Quinn, R, Organizational paradox and transformation: Toward a theory of change in organization and management. Cambridge, MA: Ballinger, 1988.
  7. Choi, M.O., Yoo, T.Y, "The Effects of Person-Organization, Person-Job, and Person- Supervisor Fit on Organization Commitment, Job Satisfaction, and Turnover Intention: The Focus on Interaction Effects among Three Types of Fit," Korean Journal of Industrial and Organizational Psychology, 18(1), 139-162, 2005.
  8. De Mooij, M., "Convergence and divergence in consumer behaviour: implications for global advertising," International Journal of advertising, 22(2), 183-202, 2003. https://doi.org/10.1080/02650487.2003.11072848
  9. Doty, D.H., Glick, W.H., "Common methods bias: does common methods variance really bias results?" Organizational Research Methods, 1(4), 374-406, 1998. DOI: http://dx.doi.org/10.1177/109442819814002
  10. Earley, P.C., "East meets West meets Mideast: Further explorations of collectivistic and individualistic work groups," Academy of management journal, 36(2), 319-348, 1993. DOI: http://dx.doi.org/10.2307/256525
  11. Finkelstein, M.A., "Individualism /collectivism and organizational citizenship behavior: An integrative framework," Social Behavior and Personality: an international journal, 40(10), 1633-1643, 2012. https://doi.org/10.2224/sbp.2012.40.10.1633
  12. Fornell, C., Larcker, D.F., "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research 18 (1), 39-50, 1981. DOI: http://dx.doi.org/10.2307/3151312
  13. Grant, R.M., "Shifts in the world economy: the drivers of knowledge management," in Knowledge horizons: The present and the promise of knowledge management, Oxford: Butterworth-Heinemann 27-54, 2000.
  14. Gudykunst, W.B., Matsumoto, Y., Ting-Toomey, S., Nishida, T., Kim, K.S., Heyman, S., "The influence of cultural individualism-collectivism, self construals, and individual values on communication styles across cultures," Human communication research, 22(4), 510-543, 1996. DOI: http://dx.doi.org/10.1111/j.1468-2958.1996.tb00377.x
  15. Hair, J., Black, B., Babin, B., Anderson, R. Tatham, R., Multivariate Data Analysis (6th edition). Upper Saddle River, NJ: Prentice-Hall, 2006.
  16. Hamamura, T., "Are cultures becoming individualistic? A cross-temporal comparison of individualism-collectivism in the United States and Japan," Personality and Social Psychology Review, 16(1), 3-24, 2012. DOI: http://dx.doi.org/10.1177/1088868311411587
  17. Han, G.S., "A Review of the Cross-Cultural Research on the Theory of Individualism-Collectivism," Korean Journal of Psychology, 10(1), 1-19, 1991.
  18. Han, Y., Gim, H.J., Shim, D.S., "The Effect of Strategic Human Resource Management on Employee"s Job Performance and Organizational Commitment: The Mediating Role of Intrinsic and Extrinsic Motivation," The Korean Journal of Business Administration, 28(3), 821-839, 2015.
  19. Hofstede, G., "Motivation, leadership, and organization: Do American theories apply abroad?" Organizational dynamics, 9(1), 42-63, 1980. DOI: http://dx.doi.org/10.1016/0090-2616(80)90013-3
  20. Hofstede, G., Culture's consequences: International differences in work-related values, Beverly Hills: Sage, 1984.
  21. Hofstede, G., Cultures and Organizations: Software of the mind, New York: McGraw-Hill, 1990.
  22. Hui, C.H., Triandis, H.C., "Measurement in cross-cultural psychology a review and comparison of strategies," Journal of cross-cultural psychology, 16(2), 131-152, 1985. DOI: http://dx.doi.org/10.1177/0022002185016002001
  23. Hui, C.H., Villareal, M.J., "Individualism- Collectivism and Psychological Needs Their Relationships in Two Cultures," Journal of cross-cultural psychology, 20(3), 310-323. 1989. DOI: http://dx.doi.org/10.1177/0022022189203005
  24. Hwan, K.S. (2010). The Effect of Worker's Personal Characteristics and Organizational Citizenship Behavior on the Relational Conflict, Thesis, Mokpo University.
  25. Kim, G.N., Shin, M.S., "A Study on the Mediating Effects of Individual Values in Korean, Indonesian and Chinese Employees' Organizational Commitment," Korean Manage -ment Review, 30(3), 877-904, 2001.
  26. Kim, K.B., Morality, interpersonal relations, and ingroup-outgroup distinction :cross- cultural analysis, Thesis, Joongang University, 1996.
  27. Kohn, M.L., Schooler, C., "Job conditions and personality: A longitudinal assessment of their reciprocal effects," American Journal of Sociology, 1257-1286, 1982. DOI: http://dx.doi.org/10.1086/227593
  28. Kolstad, A., Gjesvik, N., "Collectivism, individualism, and pragmatism in China: Implications for perceptions of mental health," Transcultural psychiatry, 51(2), 264-285, 2014. DOI: http://dx.doi.org/10.1177/1363461514525220
  29. Kristof, A.L., "Person-organization fit: an integrative review of its conceptualizations, measurement, and implications," Personnel psychology, 49(1), 1-49, 1996. DOI: http://dx.doi.org/10.1111/j.1744-6570.1996.tb01790.x
  30. Kristof-Brown, A.L., Guay, R.P., "Person-environment fit," APA handbook of industrial and organizational psychology, 3, 3-50, 2011. DOI: http://dx.doi.org/10.1037/12171-001
  31. Kristof-Brown, A.L., Stevens, C.K., "Goal congruence in project teams: Does the fit between members' personal mastery and performance goals matter?" Journal of Applied Psychology, 86(6), 1083-1095, 2001. DOI: http://dx.doi.org/10.1037/0021-9010.86.6.1083
  32. Kristof-Brown, A.L., Zimmerman, R.D., Johnson, E.C., "Consequences of individuals' fit at work: A meta analysis of person-job, person-organization, person-group, and person-supervisor fit," Personnel Psychology, 58(2), 281-342, 2005. DOI: http://dx.doi.org/10.1111/j.1744-6570.2005.00672.x
  33. Lewin, K., Field theory in social science, New York, Harper, 1951.
  34. Lu, C.Q., Wang, H.J., Lu, J.J., Du, D.Y., Bakker, A.B., "Does work engagement increase person-job fit? The role of job crafting and job insecurity," Journal of Vocational Behavior, 84(2), 142-152, 2014. DOI: http://dx.doi.org/10.1016/j.jvb.2013.12.004
  35. Marcus, J., Le, H., "Interactive effects of levels of individualism-collectivism on cooperation: A metaanalysis," Journal of Organizational Behavior, 34(6), 813-834, 2013. DOI: http://dx.doi.org/10.1002/job.1875
  36. Meglino, B.M., Ravlin, E.C., Adkins, C.L., "The measurement of work value congruence: A field study comparison," Journal of Management, 18(1), 33-43, 1992. DOI: http://dx.doi.org/10.1177/014920639201800103
  37. Moon, K.S., Lee, J.H., O.ah, S.Z., "Effects of the types of incentive system and individualism- collectivism on pay satisfaction," Korean Journal of Psychology, 20(3), 235-262, 2014.
  38. Moorman, R.H., Blakely, G.L. "Individualism- collectivism as an individual difference predictor of organizational citizenship behavior," Journal of organizational behavior, 16(2), 127-142, 1995. https://doi.org/10.1002/job.4030160204
  39. Noh, M.J., Lee K.T., "An Analysis of the Perceived Risk, Shopping Motive, and Purchase Intention of the Social Commerce," Korean Management Review, 41(1), 57-87, 2012.
  40. O'Reilly, C.A., Chatman, J., Caldwell, D.F., "People and organizational culture: A profile comparison approach to assessing person-organization fit," Academy of Management Journal, 34(3), 487-516, 1991. DOI: http://dx.doi.org/10.2307/256404
  41. Oh, I.S., Guay, R.P., Kim, K., Harold, C.M., Lee, J.H., Heo, C.G., Shin, K.H., "Fit Happens Globally: A Meta-Analytic Comparison of the Relationships of Person-Environment Fit Dimensions with Work Attitudes and Performance Across East Asia, Europe, and North America," Personnel Psychology, 67(1), 99-152, 2013. DOI: http://dx.doi.org/10.1111/peps.12026
  42. Oyserman, D., Coon, H.M., Kemmelmeier, M., "Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses," Psychological bulletin, 128(1), 3-72, 2002. DOI: http://dx.doi.org/10.1037/0033-2909.128.1.3
  43. Parsons, T., Shils, E.A., "Values, motives, and systems of action," in Toward a general theory of action, 47-275, Cambridge, MA: Harvard University Press, 1951.
  44. Pauls, C.A., Stemmler, G., "Repressive and defensive coping during fear and anger," Emotion, 3(3), 284-302, 2003. DOI: http://dx.doi.org/10.1037/1528-3542.3.3.284
  45. Ping, R.A., Latent Variable Interactions and Quadratics in Survey Data: A Source Book for Theoretical Model Testing. 2nded., 2003.
  46. Podsakoff, P.M., Organ, D.W., "Self-reports in organizational research: Problems and prospects," Journal of management, 12(4), 531-544, 1986. DOI: http://dx.doi.org/10.1177/014920638601200408
  47. Realo, A., Beilmann, M., "Individualism- collectivism and social capital at the individual level," Trames, (3), 205-217, 2012. https://doi.org/10.3176/tr.2012.3.01
  48. Rhoades, L., Eisenberger, R., Armeli, S., "Affective commitment to the organization: the contribution of perceived organizational support," Journal of applied psychology, 86(5), 825, 2001. DOI: http://dx.doi.org/10.1037/0021-9010.86.5.825
  49. Schaubroeck, J., Lam, S.S. "How similarity to peers and supervisor influences organizational advancement in different cultures," Academy of Management Journal, 45(6), 1120-1136, 2002. DOI: http://dx.doi.org/10.2307/3069428
  50. Seong, J.Y., Park, W.W., Yun, S.H. "The Effect of Person-Environment Fit, on Organizational Citizenship Behavior and Performance, and the Mediating Effect of Justice," Korean Journal of Management, 16(2), 1-62, 2008.
  51. Shulruf, B., Hattie, J., Dixon, R. "Intertwine ment of individualist and collectivist attributes and response sets," Journal of Social, Evolutionary, and Cultural Psychology, 5(1), 51. 2011. DOI: http://dx.doi.org/10.1037/h0099275
  52. Singelis, T.M., Triandis, H.C., Bhawuk, D.P., Gelfand, M.J. "Horizontal and vertical dimensions of individualism and collectivism: A theoretical and measurement refinement," Cross-cultural research, 29(3), 240-275, 1995. DOI: http://dx.doi.org/10.1177/106939719502900302
  53. Triandis, H.C., Gelfand, M.J., "Converging measurement of horizontal and vertical individualism and collectivism," Journal of Personality and Social Psychology. 74(1), 118-128, 1998. DOI: http://dx.doi.org/10.1037/0022-3514.74.1.118
  54. Triandis, H.C. "The self and social behavior in differing cultural contexts," Psychological review, 96(3), 506-520, 1989. DOI: http://dx.doi.org/10.1037/0033-295X.96.3.506
  55. Triandis, H.C., "Collectivism vs. Individualism: A Reconce ptualization of A Basic Concept in Cross-Cultural Psychology," In Bagley, C. & Verma, G.(eds.), Personality, Cognition and Values: Cross-Cultural Perspectives of Childhood and Adolescence, London: MacMillan, pp.60-95, 1986.
  56. Triandis, H.C., Leung, K., Villareal, M.J., Clack, F.I. "Allocentric versus idiocentric tendencies: Convergent and discriminant validation," Journal of Research in personality, 19(4), 395-415, 1985. DOI: http://dx.doi.org/10.1016/0092-6566(85)90008-X
  57. Vancouver, J.B., Schmitt, N.W. "An exploratory examination of person-organization fit: Organizational goal congruence," Personnel psychology, 44(2), 333-352, 1991. DOI: http://dx.doi.org/10.1111/j.1744-6570.1991.tb00962.x
  58. Vianen, A.E. "Person-organization fit: The match between newcomers' and recruiters' preferences for organizational cultures," Personnel Psychology, 53(1), 113-149, 2000. DOI: http://dx.doi.org/10.1111/j.1744-6570.2000.tb00196.x
  59. Wagner, J.A. "Studies of individualism- collectivism: Effects on cooperation in groups," Academy of management Journal, 38(1), 152-173, 1995. DOI: http://dx.doi.org/10.2307/256731
  60. Wagner, J.A., Moch, M.K. "Individualism-collectivism: Concept and measure," Group & Organization Management, 11(3), 280-304, 1986. DOI: http://dx.doi.org/10.1177/105960118601100309
  61. Wendt, H., Euwema, M.C., van Emmerik, I.H. "Leadership and team cohesiveness across cultures," The Leadership Quarterly, 20(3), 358-370, 2009. DOI: http://dx.doi.org/10.1016/j.leaqua.2009.03.005
  62. Yim, J.S. The Effects of Person-Environment Fit on the Job Satisfaction and Customer- Oriented Behavior. Thesis, Chosun University, 2009.
  63. H.-L. Jin, Y.-J. Kim, "A study on effect of the familism on the caregiving stress: Focused on married adult offspring in Korea and China," Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol. 5, No. 2, pp. 281-288 Apr. 2015. DOI: http://dx.doi.org/10.14257/AJMAHS.2015.04.21.
  64. M.-S. Kang, S.-K. Park, B.-H. Lee ,S.-B. Choi, "Comparative Analysis of the Credit Guarantee Characteristics Analysis of Micro Enterprises Using Generalized Linear Model," Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol.5 No.2, pp. 359-367, Apr. 2015. DOI: http://dx.doi.org/10.14257/AJMAHS.2015.04.09
  65. S.S. Jeon, "The Measuring Method of Individual Tactile Presence," Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol. 1 No. 1, Dec. (2011), pp. 85-90, DOI: http://dx.doi.org/10.14257/AJMAHS.2011.12.01