한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제30권4호
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  • Pages.413-421
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  • 2015
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  • 1225-7060(pISSN)
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  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
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신기성 추구유형에 따른 음식관련 체험활동 선호도 연구

Study on Preferences for Food-related Activity Experience based on Novelty-Seeking in Tourism

  • Lee, In-Ok (Department of Culinary and Foodservice Management, Kyunghee University) ;
  • Kim, Tae-Hee (Department of Foodservice Management, Kyunghee University)
  • 투고 : 2014.04.15
  • 심사 : 2015.07.29
  • 발행 : 2015.08.30
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초록

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

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참고문헌

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