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Penetration Strategy for Domestic Construction Companies Into Indonesian Construction Market

국내 건설기업의 인도네시아 건설시장 진출전략

  • 김화랑 (서울과학기술대학교 일반대학원 건축과) ;
  • 옥종호 (서울과학기술대학교 건축학부) ;
  • 장현승 (서울과학기술대학교 건축학부)
  • Received : 2016.01.20
  • Accepted : 2016.04.01
  • Published : 2016.04.30

Abstract

The study used the SWOT model to establish strategies for a Korean construction firm to enter the Indonesia construction market and performed literature review, interview survey and official statistics survey to find out internal environmental factors of the firm and local factors. With strength, weakness, opportunity and threats produced, it generated a total of 10 strategies; three from each of SO(Strengths-Opportunities), ST(Strengths-Threats) and two from each of WO(Weaknesses-Opportunities), WT(Weaknesses-Threats) It is considered that the study result can be utilized as basic data in the process to build the strategy for Korean construction firms to penetrate into the construction market in Indonesia

Keywords

Acknowledgement

Supported by : 서울과학기술대학교

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