The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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A Study on Business Types of IoT-based Smarthome: Based on the Theory of Platform Typology

IoT 기반 스마트홈 비즈니스 유형 연구: 플랫폼유형론을 근간으로

  • Song, Minzheong (Dept. of Media and Communication Arts, Hansei University)
  • 송민정 (한세대학교 미디어영상학부)
  • Received : 2015.11.16
  • Accepted : 2016.04.08
  • Published : 2016.04.30
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Abstract

This paper aims to analyze the business types of 237 IoT based smart home companies in the world (launched during 1999~2014) which got global investment last few years. For this, the previous literatures trying to analze technology and service types of smart home are searched and the typology of the platform is discussed. Based on it, this research conceptualizes an analysis framework that includes three areas of smart home like home automation, home security, and energy efficiency with the three platform types like product, software, and service. This study concludes that the development of business type for IoT based smart home ecosystem is from the product to software and it can be a platform or not. In current status, there are a few platforms of product and software, but in the device management (16%) and thermostat (11%), companies are persuing more platform like. It is difficult to find the service platform in overall areas, for application based service has a few attractions in the investment market due to the lack of cloud infrastructure and data analytics. The following three are the implication to domestic market: 1) More active offering of API and SDK, 2) more active introduction of wireless Intenet network protocols, and 3) more active interoperability efforts and alliance activities are needed.

본 연구의 목적은 지난 몇 년 간 글로벌 투자를 받은 237개 IoT 기반 스마트홈 기업들(창업 년도는 1999~2014년)의 비즈니스 유형들을 분석하는 것이다. 이를 위해 본 연구는 선행 연구들을 탐색하였고, 그 이론적 배경으로 플랫폼유형론에 대해 논의하였다. 이를 토대로, 본 연구는 분석 틀을 마련하였으며, 지난 몇 년 간 글로벌 투자를 받은 전 세계 237개 기업 대상으로 스마트홈 분야인 홈오토메이션, 홈시큐리티, 에너지효율에서 이들이 어떠한 비즈니스 유형들을 보이고 있는지 분석하였다. 분석 결과, IoT 기반 스마트홈 생태계의 비즈니스 유형은 제품에서 소프트웨어로 발전 중인데, 이는 플랫폼일 수도 아닐 수도 있다. 분석 시점에서 볼 때, 제품과 소프트웨어 부문 모두에서 몇몇 기업들은 플랫폼 모습을 띠고 있으며, 특히 디바이스 관리(16%)와 온도조절(11%) 부문에서 기업들은 더 플랫폼을 지향하는 것으로 나타났다. 한편, 전체적으로 서비스 부문에서 플랫폼 모습을 지향하는 경우를 발견하기 힘든 이유는 단순 앱 기반 서비스가 클라우드 인프라와 데이터 분석 역량을 갖추지 못해 글로벌 투자를 받는데 매력적이지 못하기 때문이다. 국내 시장에 주는 세 가지 시사점은 지금보다 더욱 더 적극적으로 API와 SDK를 제공해야 하고, 더욱 능동적으로 무선 인터넷 네트워크 프로토콜을 도입해야 하며, 더욱 활발하게 상호 호환성을 가지려는 노력과 제휴 활동을 보여주어야 IoT 기반 스마트홈 비즈니스에 성공할 수 있다는 점이다.

Keywords

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