Abstract
The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.
