Cited by
- 무선인식 유통정보기술 투자가 장기 주가수익률에 미치는 영향에 관한 연구 vol.17, pp.3, 2016, https://doi.org/10.15722/jds.17.3.201903.69
- 무선인식 유통정보기술 투자가 장기 주가수익률에 미치는 영향에 관한 연구 vol.17, pp.3, 2016, https://doi.org/10.15722/jds.17.3.201903.69
East Asian Journal of Business Economics (EAJBE) (동아시아경상학회지)
- Volume 4 Issue 1
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- Pages.5-15
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- 2016
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- 2288-2766(eISSN)
DOI QR Code
Study on Decision-Making Factors of Big Data Application in Enterprises: Using Company S as an Example
- Huang, Yun Kuei (Department of Business Administration, Takming University of Science and Technology) ;
- Yang, Wen I. (Department of Business Administration, Takming University of Science and Technology) ;
- Chan, Ching Sen (Department of Business Administration, Takming University of Science and Technology)
- Received : 2016.01.16
- Accepted : 2016.05.15
- Published : 2016.03.30
Abstract
With vigorous development of global network community, smart phones and mobile devices, enterprises can rapidly collect various kinds of data from internal and external environments. How to discover valuable information and transform it into new business opportunities from big data which grow rapidly is an extremely important issue for current enterprises. This study treats Company S as the subject and tries to find the factors of big data application in enterprises by a modified Decision Making Trial and Evaluation Laboratory (DEMATEL) and perceived benefits - perceived barriers relation matrix as reference for big data application and management of managers or marketing personnel in other organizations or related industry.