Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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The Effects of Agri-Products' Geographical Indications on the Customer's Satisfaction and Revisit Intentions in the Korean Pop-restaurants

농산물 지리적 표시가 한식레스토랑의 고객에 대한 만족도와 재방문 의도에 미치는 영향

  • Park, Jin-Yong (Dept. of Food Technology and Services, Eulji University) ;
  • Kim, Dong-Ho (Dept. of Baking Science & Technology, Hyejeon College) ;
  • Rha, Young-Ah (Dept. of Food Technology and Services, Eulji University)
  • 박진용 (을지대학교 식품산업외식학과) ;
  • 김동호 (혜전대학교 제과제빵과) ;
  • 나영아 (을지대학교 식품산업외식학과)
  • Received : 2017.04.06
  • Accepted : 2017.04.25
  • Published : 2017.04.30
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Abstract

This study intended to examine the Korean restaurant customer's recognition about GIAP and to measure the reliability for them, and to figure out their effects on the customer's satisfaction and revisit intentions. Accordingly, research model had been set up and also hypotheses was made up according to pre-studies and pre-investigation results. Factor analysis and reliability analysis were concluded as valid results by the Cronbach's Alph for GIAP, customer satisfaction and revisit intention each other. Firstly, the effect of GIAP on the customer satisfaction was showed positive significance about four factors - perceived quality, reliability, authenticity and security on the customer satisfaction by the multiple regression analysis. Secondly, The effect of GIAP on the customer's revisit intention was showed positive significance about four factors - perceived quality, reliability, authenticity and security on the customer's revisit intention by the multiple regression analysis. Thirdly, the effect of the customer satisfaction on the customer's revisit intention was showed positive significance by the simple regression analysis. This study focused on medium level-cost Korean-pop restaurant so as to investigate general popular's recognition about the GIAP and intended to figure out their revisit intention. Therefore, the results are useful for increasing the food-service strategy system. Informations about the GIAP in restaurants can be credible to the restaurant customers.

Keywords

References

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