Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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Perception and Preference on Brand of 'Busan Fish Cake': Comparison by Generation, Focusing on the Busan Region

부산 어묵브랜드 인식 및 선호도에 관한 연구: 부산지역 중심으로

  • Jung, Jin-woo (Dept. of Western Cuisine & Culinary Arts, Youngsan University)
  • 정진우 (영산대학교 서양조리학과)
  • Received : 2017.07.17
  • Accepted : 2017.08.24
  • Published : 2017.08.31
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Abstract

As a marine city, Busan has the largest factory of fish cake. Busan also has many brands about Busan fish cake. So, this study was conducted on Busan residents to investigate their awareness and preference of Busan fish cake for age-specific purposes. 239 copies of the questionnaire were selected as research subjects, and the SPSS 18.0 was used for frequency analysis, chi-square distribution, analysis and regression analysis. The results were as follows. First, it showed that the brand name of Busan Fish cake has a high preference. Second, there was a high preference for frying. In particular, it turned out to be the most preferred in their 20s. Third, it showed that people in their 60s liked fish cake best. Fourth, in twenties, it turned out to be the largest shopping mall in instant fish cake store. In the linear regression analysis, reliability of brand name "Busan fish cake" appeared to affect preferences. The traditional value of Busan fish cake appeared to affect preferences.

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References

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