Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on The Characteristics of Aesthetic Salon Operation and Job Satisfaction by Important Aspects in Launching Aesthetic Salon Business

샵 창업 시 중요사항에 따른 피부관리샵 운영 특성 및 직업만족도

  • Kim, Bong-Sub (Dept of Human of image Graduate School, Konkuk University) ;
  • Lee, Jae-Nam (Dept. of Cosmetoiogy Graduate School, Engineering Konkuk University)
  • 김봉섭 (건국대학교 대학원 휴먼이미지학과) ;
  • 이재남 (건국대학교 산업대학원 향장학과)
  • Received : 2017.11.16
  • Accepted : 2018.02.02
  • Published : 2018.02.28
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Abstract

The purpose of this study was to investigate the differences in the characteristics of the aesthetic salon operation and job satisfaction according to important considerations in opening aesthetic salons as well as to provide basic data for improving the operation of the salons. Toward this aim, a questionnaire survey was conducted for owners of small aesthetic salons across South Korea from January-March, 2016. Results were as follows: Among those who identified means of transportation and parking convenience as key considerations in launching aesthetic salon businesses, length of service, length of business operation, monthly fixed revenue and proportion of the highest profit were highest. Job satisfaction (F=3.223, p<.05) was highest (M=4.11) among those that responded 'floating population' as a primary component in launching aesthetic salon businesses, and lowest among owners who mentioned 'cost of investment' (M=3.41). Specifically, job mobility (F=2.960, p<.05) was the highest among respondents who selected means of transportation and parking convenience (M=3.95) as key criteria in launching aesthetic salon business. For the stable operation of an aesthetic salon, a location with high floating population, good transportation, parking convenience, high levels of customer access, and job satisfaction are critical factors. In addition, future studies should examine marketing strategies by operating characteristics.

본 연구는 샵 창업 시 중요사항에 따른 피부관리샵 운영 특성 및 직업만족도에 대한 차이를 살펴보고, 보다 나은 소규모 피부관리샵 운영을 위한 기초자료를 제공하고자 하였다. 연구대상은 현재 전국 각 지역에서 소규모 피부관리샵을 운영중인 원장들을 대상으로 2016년 1월~ 3월의 기간을 두고 설문조사를 실시하였다. 연구결과, 샵 창업 시 교통수단 및 주차편리성을 중요사항으로 생각한 운영자들이 오랜 근무년수, 샵 운영기간, 높은 월 고정수입, 최고수익의 비율이 각각 가장 높았다. 직업만족도(F=3.223, p<.05)에서는 창업 시 중요사항으로 유동인구를 중요하게 생각하는 운영자가 가장 높았고(M=4.11), 투자비용을 중요하게 생각하는 운영자의 직업만족도가 가장 낮았다(M=3.41). 세부적으로 직업 재선택 의향(F=2.960, p<.05)에서는 교통수단 및 주차편리성(M=3.95)을 삽 창업 시 중요하게 생각하는 운영자가 가장 높았다. 따라서 샵 창업 시 중요사항에 따른 안정적인 운영을 위해서는 유동인구가 많고, 교통수단 및 주차 편리성이 높은 위치파악과 선정으로 고객의 접근성과 직업만족도를 높이는 것이 필요할 것이다. 또한 후속 연구에서는 운영특성에 따른 마켓팅 전략에 관한 지속적인 노력과 연구가 수반되어야 할 것으로 사료된다.

Keywords

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