Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Effects of Medical service facilities Location strategy on the Customer's Satisfaction : Focused on Mediation Effect of the Location's Marketability

의료서비스시설 입지전략이 고객만족에 미치는 영향 : 입지시장성의 매개효과를 중심으로

  • Kim, Duck-Ki (Department of Real Estate Studies, Konkuk University)
  • 김덕기 (건국대학교 부동산학과)
  • Received : 2017.11.16
  • Accepted : 2018.02.02
  • Published : 2018.02.28
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Abstract

This study examines the importance of location and transportation in the operation of small- and medium-sized hospitals in the rapidly changing clinical environment. Approximately 350 persons were surveyed for approximately 40 days from July-August 2017, and responses were analyzed using SPSS and AMOS Statistical Package for 335 parts excluding 8 parts of 343.The main research results were as follows: First, a hypothesis was adopted that the attractiveness of building materials will positively affect customer satisfaction. Second, the hypothesis that transport infrastructure has a significant impact on customer satisfaction was rejected. Third, the hypothesis that the building appeal will positively affect the site was supported. Fourth, the hypothesis that transport infrastructure will have a significant impact on location marketability was supported. Fifth, the hypothesis that location marketability will significantly impact customer satisfaction was supported. Sixth, the hypothesis that the relationship between the site and customer satisfaction with the relationship between the client and the client is explained is partly attributable to the fact that there is a partial function. The assumption that the relationship between traffic infrastructure and customer satisfaction was confirmed. The hypothesis that the relationship between traffic infrastructure and customer satisfaction was supported. This research focuses on small- and medium-sized hospitals located in Seoul, which does not include the recognition of patients' awareness of the location and transportation of small- and medium-sized hospitals. Moreover, this study has the limitation in analyzing patient satisfaction, rather than the objective data of the financial management performance of the hospital. The results of this study could provide the basis for selecting the future locations of health care facilities.

본 연구는 사회 경제적 여건의 변화에 따라 급변하는 의료환경 속에서 중소병의원의 개원 및 운영과 관련하여 고객입장에서 입지환경의 중요성에 주목하고 입지 및 교통, 입주건물의 매력도와 고객만족도 간의 관련성을 분석한 실증연구이다. 내원환자 350여명에 대해 2017년 7월부터 8월까지 약 40일간 설문조사를 수행하고 회수된 343부중 결측치 8부를 제외한 335부에 대해 SPSS와 AMOS 통계패키지를 활용하여 분석하였다. 주요 연구결과는 다음과 같다. 첫째, 건물매력도가 고객만족도에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 둘째, 교통인프라가 고객만족도에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 기각되었다. 셋째, 건물매력도가 입지시장성에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 넷째, 교통인프라가 입지시장성에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 다섯째, 입지시장성이 고객만족도에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 여섯째, 건물매력도와 고객만족도 간의 관계를 입지시장성이 매개할 것이라는 가설은 부분매개역할이 있음이 확인되어 채택되었다. 일곱째, 교통인프라와 고객만족도 간의 관계를 입지시장성이 매개할 것이라는 가설은 완전매개역할이 있음이 확인되어 채택되었다. 본 연구는 서울지역의 중소병의원만을 대상으로 하고 있어서 지방 중소병의원의 입지 및 교통인프라, 건물매력도에 대한 환자들의 인식까지 아우르지 못하고 있다. 또한 병의원의 매출, 순이익 등 재무적 경영성과에 대한 객관적 자료 대신 고객만족도라는 환자들의 인식만을 분석대상으로 하고 있다는 한계를 가지고 있다. 본 연구의 결과는 향후 의료서비스 시설의 입지선정을 위한 기초를 제공하는데 응용할 수 있을 것이다.

Keywords

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