디지털산업정보학회논문지 (Journal of Korea Society of Digital Industry and Information Management)

  • 제14권4호
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  • Pages.135-148
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  • 2018
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  • 1738-6667(pISSN)
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  • 2713-9018(eISSN)
디지털산업정보학회 (Korea Society of Digital Industry and Information Management)
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AR관광 어플리케이션 사용의도에 영향을 미치는 요인에 관한 연구

Study On Factors Affecting Intention to Use AR Tourism Application

  • 류정혜 (서울기독대학교 국제경영정보학과)
  • 투고 : 2018.08.28
  • 심사 : 2018.11.14
  • 발행 : 2018.12.30
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초록

The purpose of this study is to investigate the effect of perceived interactivity on intention to use augmented reality tourism application in mobile environment. The analysis results revealed that perceived interactivity has a positive (+) effect on perceived usefulness and ease, perceived ease has a significant effect on perceived usefulness, perceived usefulness and perceived ease are related to perceived ease of use (+) Effect on the growth rate. This study attempted to expand the theoretical aspects from an integrated point of view as the existing interactions studies have been studied with an intolerant perspective in the online or mobile environment. The results of this study can be summarized as follows: First, the constructivist factors of perceived interactivity are derived through a comprehensive study of previous studies, and the second-order and reflective constructs are measured to confirm that the perceived interactivity consists of five sub-dimensions. Through such verification, the structure of perceived interactivity was systemized by clarifying the relationship between the factors. In addition, the four components of the perceived interactivity derived from the present study have differentiated effects on the TAM, respectively.

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참고문헌

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피인용 문헌

  1. UTAUT2를 응용한 4차 산업 기술수용에 관한 연구: 증강현실(AR)과 드론 서비스를 중심으로 vol.26, pp.6, 2018, https://doi.org/10.21219/jitam.2019.26.6.029