대한건축학회논문집:계획계 (Journal of the Architectural Institute of Korea Planning & Design)

  • 제35권3호
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  • Pages.3-12
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  • 2019
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  • 1226-9093(pISSN)
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  • 2384-177X(eISSN)
대한건축학회 (Architectural Institute of Korea)
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공간구조와 이용행태의 상호관련성을 고려한 테넌트 믹스 계획에 관한 연구 - 코엑스 몰을 중심으로 -

A Study on the Tenant Mix Plan Considering the Interrelationship of Spatial Configuration and users' Behavior - Focused on Coex Mall -

  • 투고 : 2018.10.18
  • 심사 : 2019.02.22
  • 발행 : 2019.03.30
⟨ 이전 논문 다음 논문 ⟩

초록

Since offline contact becomes a strong differentiator as online market expands, the shopping mall calls for more complex and diverse tenant combinations and deployment plan strategies. There is, however, few practical research and causal verification of Tenant Mix, i.e., the combination and placement of tenant and users' behavior, has been conducted which is a key factor in spatial configuration. In practice, Tenant Mix is limited in prediction of consumption behavior of customers by the MD planners's experience and depends only on qualitative arbitrary plan. The purpose of this study is to find out the interrelationship between the spatial configuration and the users' behavior of Tenant Mix in shopping mall, and to present an objective basis in MD planning. According to the analysis, it was possible to know that there are differences in the relationship between the spatial configuration and the users' behavior dependent on the Tenant Mix, which is the space planning of shopping mall. It was also possible to find out the characteristics and differences in the users' behavior which is dependent on the spatial configuration for each tenant. Through this study, it was possible to know the impact of space organization on the users' behavior and the interrelationship between the use's behavior and spatial configuration by tenant together with their characteristics. We prove that the current MD planning has limitation due to lack of objective research on the combination and arrangement of space in the commercial space and only done empirically. This analysis can show the practical plan of combination and placement of tenant which is emphasized in complex and larger shopping malls, and contribute to the revitalization of shopping mall by better use of tenant.

키워드

참고문헌

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