DOI QR코드

DOI QR Code

Measuring Visual Attention Processing of Virtual Environment Using Eye-Fixation Information

  • Kim, Jong Ha (Department of Architecture and Fire Safety, Dongyang University) ;
  • Kim, Ju Yeon (Department of Interior Architectural Design, Soongsil University)
  • 투고 : 2020.06.25
  • 심사 : 2020.11.04
  • 발행 : 2020.12.30

초록

Numerous scholars have explored the modeling, control, and optimization of energy systems in buildings, offering new insights about technology and environments that can advance industry innovation. Eye trackers deliver objective eye-gaze data about visual and attentional processes. Due to its flexibility, accuracy, and efficiency in research, eye tracking has a control scheme that makes measuring rapid eye movement in three-dimensional space possible (e.g., virtual reality, augmented reality). Because eye movement is an effective modality for digital interaction with a virtual environment, tracking how users scan a visual field and fix on various digital objects can help designers optimize building environments and materials. Although several scholars have conducted Virtual Reality studies in three-dimensional space, scholars have not agreed on a consistent way to analyze eye tracking data. We conducted eye tracking experiments using objects in three-dimensional space to find an objective way to process quantitative visual data. By applying a 12 × 12 grid framework for eye tracking analysis, we investigated how people gazed at objects in a virtual space wearing a headmounted display. The findings provide an empirical base for a standardized protocol for analyzing eye tracking data in the context of virtual environments.

키워드

참고문헌

  1. Ahn, S., & Kim, J. Y. (2018). The characteristics of attention and visual fixation according to the adaptation duration of participants in Vr Hmd. Korean Institute of Interior Deisgn Journal, 27(5), 74-83. https://doi.org/10.14774/JKIID.2018.27.5.074
  2. Babcock, J. (2002). Eye tracking observers during color image evaluation tasks.
  3. Blascheck, T., Kurzhals, K., Raschke, M., Strohmaier, S., Weiskopf, D., & Ertl, T. (2016). AOI hierarchies for visual exploration of fixation sequences. Paper presented at the Proceedings of the Ninth Biennial ACM Symposium on Eye Tracking Research & Applications.
  4. Carbon, C. C., Hutzler, F., & Minge, M. (2006). Innovativeness in design investigated by eye movements and pupillometry. Psychology Science, 48(2), 173.
  5. Clement, J., Kristensen, T., & Gronhaug, K. (2013). Understanding consumers' instore visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services, 20(2), 234-239. https://doi.org/10.1016/j.jretconser.2013.01.003
  6. Duchowski, A. T. (2007). Eye tracking methodology. Theory and practice, 328(614), 2-3.
  7. Gamito, P. S. P., & Rosa, P. J. (2014). I See Me, You See Me : Inferring Cognitive and Emotional Processes From Gazing Behaviour. Newcastle upon Tyne: Cambridge Scholars Publishing.
  8. Glockner, A., & Herbold, A. K. (2011). An eye-tracking study on information processing in risky decisions: Evidence for compensatory strategies based on automatic processes. Journal of Behavioral Decision Making, 24(1), 71-98. https://doi.org/10.1002/bdm.684
  9. Hessels, R. S., Kemner, C., van den Boomen, C., & Hooge, I. T. (2016). The area-of-interest problem in eyetracking research: A noise-robust solution for face and sparse stimuli. Behavior research methods, 48(4), 1694-1712. https://doi.org/10.3758/s13428-015-0676-y
  10. Holmqvist, K., Nystrom, M., Andersson, R., Dewhurst, R., Jarodzka, H., & Van de Weijer, J. (2011). Eye tracking: A comprehensive guide to methods and measures: OUP Oxford.
  11. Holsanova, J., Rahm, H., & Holmqvist, K. (2006). Entry points and reading paths on newspaper spreads: comparing a semiotic analysis with eye-tracking measurements. Visual communication, 5(1), 65-93. https://doi.org/10.1177/1470357206061005
  12. Jacob, R. J., & Karn, K. S. (2003). Eye tracking in human-computer interaction and usability research: Ready to deliver the promises. In The mind's eye (pp. 573-605): Elsevier.
  13. Kim, J.-Y. (2016). An Analyzed the area of interest based on the visiting intention and existence of people in cafe space. Korean Institute of Interior Design Journal, 25(5), 130-139. https://doi.org/10.14774/JKIID.2016.25.5.130
  14. Kim, J. H., & Kim, J. H. (2012). The partitioning standard of observation scope for analysis of spatial image. Korean Society of Basic Design & Art, 13(2), 159-168.
  15. Kim, J. J., & Kim, J. Y. (2020). Fixation Differences in Spatial Visual Perception During Multi-sensory Stimulation. Frontiers in Psychology, 11, 132. https://doi.org/10.3389/fpsyg.2020.00132
  16. Kim, J. Y., & Kim, M. J. (2020). Exploring Visual Perceptions of Spatial Information for Wayfinding in Virtual Reality Environments. Applied Sciences, 10(10), 3461. https://doi.org/10.3390/app10103461
  17. Leckner, S. (2012). Presentation factors affecting reading behaviour in readers of newspaper media: an eye-tracking perspective. Visual communication, 11(2), 163-184. https://doi.org/10.1177/1470357211434029
  18. Majaranta, P., & Bulling, A. (2014). Eye tracking and eye-based human-computer interaction. In Advances in physiological computing (pp. 39-65): Springer.
  19. Mele, M. L., & Federici, S. (2012). Gaze and eye-tracking solutions for psychological research. Cognitive processing, 13(1), 261-265. https://doi.org/10.1007/s10339-012-0499-z
  20. Reda, K., Febretti, A., Knoll, A., Aurisano, J., Leigh, J., Johnson, A., ... Hereld, M. (2013). Visualizing large, heterogeneous data in hybrid-reality environments. IEEE Computer Graphics and Applications, 33(4), 38-48. https://doi.org/10.1109/MCG.2013.37
  21. Schrom-Feiertag, H., Settgast, V., & Seer, S. (2017). Evaluation of indoor guidance systems using eye tracking in an immersive virtual environment. Spatial Cognition & Computation, 17(1-2), 163-183. https://doi.org/10.1080/13875868.2016.1228654
  22. Walker, F., Bucker, B., Anderson, N. C., Schreij, D., & Theeuwes, J. (2017). Looking at paintings in the Vincent Van Gogh Museum: Eye movement patterns of children and adults. PLoS ONE, 12(6), 1-23. doi:10.1371/journal.pone.0178912
  23. Willetts, G. (1997). Services for people with visual impairments in Luton-a review report for the social services department. London: Royal National Institute for the Blind.
  24. Young, L. R., & Sheena, D. (1975). Survey of eye movement recording methods. Behavior research methods, 7(5), 397-429. https://doi.org/10.3758/BF03201553
  25. Zou, Z., & Ergan, S. (2019). Where do we look? An eye-tracking study of architectural features in building design. In Advances in Informatics and Computing in Civil and Construction Engineering (pp. 439-446): Springer.