Abstract
The site of Majang-dong livestock products market and Cheonggyecheon streamside in Seongdong-gu is a representative urban regeneration area in Seoul. Despite the industrial and economic importance of the livestock products market in the city, inadequate environmental factors such as harmful sanitation and stench cause problematic social conflicts in coexistence between the local community and the industrial facility. Especially deteriorated space of the market is perceived as a major disincentive for residents of surrounding residential areas. Thus, there is a social justification to identify the architectural strategy and contents of the development plan for the target site and to suggest improvement measures in terms of urban regeneration. With the aim of preparing the architectural strategy for the targeted urban regeneration area, the study conducted an advanced research analysis, literature review as a theoretical consideration and advanced case study regarding Holzmarkt in Berlin. Based on the theoretical background, the possibility of Majang-dong could be developed into a sustainable urban regeneration area while maintaining the local industry as local cultural contents. In particular, the results of the study were presented as a planning proposal with the architectural strategy centered on basic planning direction by local residents, implemented phases with three-dimensional diagram, and individual projects of architecture.