감성과학 (Science of Emotion and Sensibility)

  • 제24권1호
  • /
  • Pages.25-36
  • /
  • 2021
  • /
  • 1226-8593(pISSN)
  • /
  • 2383-613X(eISSN)
한국감성과학회 (Korean Society for Emotion and Sensibility)
권호 표지
DOI QR코드

DOI QR Code

대전 스카이로드 미디어 파사드의 공공 디자인 평가와 감성 평가의 특성

Characteristics of Public Design Evaluation and User's Sensibility Evaluation of the Daejeon Skyroad Media Facade

  • 백영주 (한양대학교 ERICA캠퍼스 영상디자인학과) ;
  • 김보성 (동의대학교 철학인문교양학부) ;
  • 김성훈 (한양대학교 ERICA캠퍼스 영상디자인학과)
  • 투고 : 2020.11.17
  • 심사 : 2020.12.30
  • 발행 : 2021.03.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 대전 스카이로드 미디어 파사드의 공공 디자인 평가와 감성 평가의 특성을 살펴보고자 하였다. 이를 위해, 대전 스카이로드 미디어 파사드 영상물을 시청하여 대상자들이 미디어 파사드의 공공 디자인 평가 항목과 감성 어휘로 구성된 감성 평가 항목에 응답하도록 하였다. 그리고 인구통계학적 변인에 따른 대전 스카이로드 미디어 파사드의 공공 디자인 평가 결과의 평균 비교를 진행하고, 감성 어휘의 요인 구조를 도출하여 각 요인에 포함되는 감성 어휘를 바탕으로 공공 디자인 평가 요인과의 상관분석을 진행하였다. 그 결과, 대상자들의 성별, 미디어 파사드 경험 여부, 연령에 따라 일부 차이 및 경향성을 보이는 공공 디자인 평가 항목이 존재하는 것으로 나타났다. 한편, 감성 어휘의 요인 구조로는 총 14개의 어휘가 4개의 요인 구조로 구성되었으며, 모든 공공 디자인 평가 요인에 걸쳐 공통으로 관련성이 높은 감성 어휘로는 "쾌적한-불쾌한"이 존재하는 것으로 나타났다. 이는 주관적으로 쾌적하다고 인식되는 감성이 공공디자인으로서 대전 스카이로드 미디어 파사드의 주된 가치로 평가될 수 있음을 시사한다. 다만, 성별과 연령을 고려한 정책이 반영되어 대전 스카이로드가 운영된다면 공공 디자인으로서의 가치가 더 향상될 수 있을 것으로 기대된다.

This study examines the characteristics of public design evaluation and sensibility evaluation of the media facade, Daejeon Skyroad. The subjects were asked to watch the Daejeon Skyroad media facade video and then respond to the sensibility evaluation items comprising emotional vocabulary and the public design evaluation items of the media facade. The mean comparison of the public design evaluation results of Daejeon Skyroad with demographic variables was conducted, factor structure of the emotional vocabulary was derived, and correlation with the public design evaluation factors was conducted using the emotional vocabulary included in each factor. The results indicated that public design evaluation items showed some differences and trends depending on the subjects' gender, age, and whether they experienced media facade. Meanwhile, 14 vocabulary words were composed of four-factor structures, and "comfortable-uncomfortable" was found to be a common relevant emotional vocabulary across all public design evaluation factors. This suggests that sensibilities that are perceived as comfort subjectively are the primary value of the media facade, Daejeon Skyroad, as a public design. However, the value as a public design can be further improved if the Daejeon Skyroad is operated as a policy considering that gender and age are reflected.

키워드

참고문헌

  1. Baek, S. (2009). A study on the media facade evaluation method for public design. (Unpublished master's thesis). Yonsei University, Seoul, Republic of Korea.
  2. Baek, Y. J., Kim, B., & Kim, S. H. (2020). Exploring the public design and content design aspects of media facade: Centered on Daejeon Euneungjeongi Skyroad. Proceedings of Korean Society for Emotion & Sensibility, Spring, 61.
  3. Cha, H. J. (2018). A study on the identity design of the new media age. (Unpublished master's thesis). Hannam University, Daejeon, Republic of Korea.
  4. Chung, E. K, Choi, J. E., & Sohn, Y. W. (2012). Influence of advertising type and gender on advertising effectiveness: The efficacy of storytelling advertising. Science of Emotion & Sensibility, 15(4), 489-502.
  5. Dalsgaard, P., & Fritsch, J. (2008). Media Facades beyond interaction. In Position paper presented at the Public and Situated Displays to Support Communities workshop at OZCHI, 8.
  6. Dourish, P. (2006). Re-space-ing place: "place" and "space" ten years on. Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative Work CSCW '06, 299-308.
  7. Gu, F., & Gu, Y. (2013). Study on the LED media facade in urban space using analysis. Advanced Materials Research, 712-715, 850-853. https://doi.org/10.4028/www.scientific.net/AMR.712-715.850
  8. Harrison, S., & Dourish, P. (1996). Re-place-ing space: The roles of place and space in collaborative systems. Proceedings of the 1996 ACM Conference on Computer Supported Cooperative Work, 67-76.
  9. Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36. https://doi.org/10.1007/BF02291575
  10. Kim, G. S. (2008). A study on the differences of the user's consciousness of the publicity in the private open space of urban high-rise buildings. Youth Facilities and Environment, 6(2), 111-118.
  11. Kim, J. Y. (2013a). A comparative analysis between the sensibility preference and color of media facade: The media facade cases in Korea and Hong Kong. Design Convergence Study, 12(2), 63-78.
  12. Kim, J. Y. (2013b). Analysis of preference survey for the media facade cases according to the sensibility keywords. Journal of the Korean Institute of Interior Design, 22(2), 58-67. https://doi.org/10.14774/JKIID.2013.22.2.058
  13. Lee, J. S. (2013). A study on the developmental perspectives of urban interactive media facades. The Korean Journal of Art and Media, 12(4), 193-212. DOI: 10.36726/cammp.2013.12.4.193
  14. Lee, S. J. (2015). Improvement of the publicness of media facades in terms of urban landscape: An analysis based on the user satisfaction survey. Urban Design, 16(3), 73-84.
  15. Lee, S. M. (2010). A study on media facade impact of component from the viewpoint of public design. (unpublished master's thesis). Yeungnam University, Gyeongsan, Republic of Korea.
  16. Park, J., & Oh, C. (2010). Affect transfer: From the interpersonal relationship to the place and the retail store. Journal of Korean Marketing Association, 25, 1-23.
  17. Ryu, Y. J., Kim, B., Lee, Y. H., Kwak, S. H., Seo, S. H., Ryu, T. B., & Min, B. C. (2016). Olfactory sensitivity characteristics of odors from injection molding processing. Journal of the Society of Korea Industrial and Systems Engineering, 39(4), 67-71. DOI: 10.11627/jkise.2016.39.4.067
  18. Teli, M., Bordin, S., Blanco, M. M., Orabona, G., & De Angeli, A. (2015). Public design of digital commons in urban places: A case study. International Journal of Human-Computer Studies, 81, 17-30. DOI: 10.1016/j.ijhcs.2015.02.003.
  19. Yoo, H. J. (2017). Medienfassade als urbane kunst: schrift, bild, mapping und mixed reality. The Journal of the Humanities, 109, 91-112. https://doi.org/10.23017/INMUN.2017.109..91
  20. Yu, J. S., & Chung, J. H. (2014). Study of the image design components of urban landscape media facade. Journal of the Korea Academia-Industrial cooperation Society, 15(11), 6478-6483. DOI: 10.5762/KAIS.2014.15.11.6478