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Effects of Public Library Cultural Program Services on Users' Quality of Life 「Libraries on the Road」

공공도서관 문화프로그램 서비스가 이용자의 삶의 질에 미치는 영향 - 도서관 「길 위의 인문학」을 중심으로 -

  • 윤현수 (성균관대학교 문헌정보학과) ;
  • 이용정 (성균관대학교 글로벌융합학부)
  • Received : 2022.02.23
  • Accepted : 2022.03.10
  • Published : 2022.03.30

Abstract

The present study aimed to examine how the quality of cultural program services, 'Libraries on the Road' influences users' satisfaction, quality of life, and loyalty to the cultural program services. Online surveys were conducted with users who had participated in 'Library on the Road' of public libraries, and collected 138 valid data. The study verified the hypotheses through structural equation model analysis. Findings of the study indicated that the higher the service quality of 'Library on the Road', the higher users' satisfaction. Users' satisfaction had positive effects on users' quality of life and loyalty to the services. The study extended the literature for the association between the service quality of a particular cultural program that public libraries had provided, users' satisfaction, quality of life, and loyalty to the cultural program.

본 연구는 도서관 「길 위의 인문학」 프로그램 이용자를 대상으로 문화프로그램 서비스 품질이 이용자의 만족도 및 삶의 질과 충성도에 어떠한 영향을 미치는지 알아보고자 하였다. 연구를 위해 공공도서관 도서관 「길 위의 인문학」 프로그램에 참여한 경험이 있는 이용자들을 대상으로 온라인 설문조사를 실시하여 138부의 유효한 데이터를 수집하였고 구조방정식모형을 통해 가설을 검증하였다. 연구 결과, 공공도서관 도서관 「길위의 인문학」 프로그램 서비스 품질이 높을수록 이용자의 만족도가 높게 나타났다. 또한, 전반적인 만족도는 이용자의 삶의 질과 충성도에 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 공공도서관이 제공하는 특정 프로그램의 서비스 품질이 이용자의 만족도 및 삶의 질과 충성도에 미치는 영향에 대한 학문적 논의를 확장하였다.

Keywords

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