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A Study on the Change of Visitor's Perception with the Implementation of Korean Important Agricultural Heritage System: The Field Agricultural Area of the Volcanic Island in Ulleung

국가중요농업유산 제도 시행에 따른 방문객 인식 변화: 울릉 화산섬 밭농업 지역을 대상으로

  • 도지윤 (농촌진흥청 국립농업과학원) ;
  • 정명철 (농촌진흥청 국립농업과학원)
  • Received : 2022.06.09
  • Accepted : 2022.06.14
  • Published : 2022.06.30

Abstract

The purpose of this study is to explore the purpose of introducing the system and the possibility of development by comparing the period before and after the implementation of the Korean Important Agricultural Heritage System (KIAHS) using big data. In terms of perception related to Ulleungdo Island, keywords related to accessibility were derived as higher keywords before and after designation, and in particular, keywords such as various approaches and new ports could be found after designation. It can be seen that positive perception increased after the designation of KIAHS, and the perception of good increased particularly. In addition, the exact name of wild greens and keywords for volcanic island appeared in common, but it was confirmed that the influence increased in the results of the centrality analysis after the designation. In other words, it was found that the designation of KIAHS was helpful in preserving traditional knowledge and developing traditional agricultural culture using it.

본 연구는 빅데이터를 활용하여 국가중요농업유산(KIAHS; Korean Important Agricultural Heritage System) 제도 시행 전후 기간을 비교하여 방문객 인식 특성을 파악함으로써 제도 도입의 효과와 발전 가능성을 모색하는데 목적이 있다. 울릉도와 관련된 인식은 지정 전후 모두 접근성과 관련된 키워드가 상위 키워드로 도출되었으며, 특히 지정 이후 다양한 접근 방법과 새로운 개항 등의 키워드를 찾아볼 수 있었다. 국가중요농업유산 지정 이후 긍정적인 인식이 증가하였으며, 호감의 인식이 증가한 것을 알 수 있다. 또한, 공통적으로 정확한 작물의 이름과 화산섬에 대한 키워드가 나타났으나, 지정 이후의 중심성 분석 결과에서 영향력이 높아진 것을 확인할 수 있었다. 즉, 전통지식 보전과 이를 활용한 전통 농업문화의 발전에 도움이 되고 있음을 알 수 있었다.

Keywords

Acknowledgement

본 연구는 국립농업과학원 농업과학기술 연구개발사업(PJ01511401)에 의해 이루어진 것임

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