DOI QR코드

DOI QR Code

The effect of the growth needs on customer orientation of staff at welfare centers for people with disabilities : Focusing on the mediation effect of participative decision making

장애인복지관 종사자의 성장욕구가 고객지향성에 미치는 영향 : 참여적 의사결정의 매개효과를 중심으로

  • Shin, Eun-Kyoung (Dept of social welfare, Dankook University) ;
  • Son, Da-Jin (Dept. of social welfare, Graduate school of Sungkonhoe University)
  • 신은경 (단국대학교 사회복지학과) ;
  • 손다진 (성공회대학교 일반대학원 사회복지학과)
  • Received : 2022.06.30
  • Accepted : 2022.09.20
  • Published : 2022.09.28

Abstract

The purpose of this study was to verify influences of growth needs of staff at the welfare center for people with disabilities on customer orientation and mediation effect of participative decision-making on this relationship. For this purpose, we conducted a survey of 900 staff at welfare centers for people with disabilities nationwide, and 847 data were finally analysed. In order to verify mediation effect of participative decision-making, the hierarchical regression model proposed by Baron and Kenny was conducted. The main results were as follows. First, growth needs influenced positively on customer orientation. Second, participative decision-making mediated this relationship. Based on findings, this study suggested alternatives in terms of individual and organizational aspects to improve customer orientation of them.

이 연구는 장애인복지관 종사자의 성장욕구가 고객지향성에 미치는 영향과 이에 대한 참여적 의사결정의 매개효과를 검증하는 것을 목적으로 수행되었다. 연구 목적을 달성하기 위해 전국 장애인복지관 종사자를 대상으로 설문조사를 실시하였으며, 최종적으로 총 847부의 설문지를 분석하였다. 참여적 의사결정의 매개효과를 확인하기 위해 Baron과 Kenny가 제시한 3단계 위계적 회귀분석을 진행하였으며, 주요 분석결과는 다음과 같다. 첫째, 성장욕구는 고객지향성에 긍정적인 영향을 미쳤다. 둘째, 참여적 의사결정은 성장욕구와 고객지향성 간의 관계를 매개하였다. 이러한 연구결과를 바탕으로 장애인복지관 종사자의 고객지향성 제고를 위해 개인적인 차원과 조직적인 측면에서의 방안을 제언하였다.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2018S1A5A2A03036200).

References

  1. M. O. Kim & K. O. Park. (2020). The prospect and significance of the application of co-production based on user-centeredness for people with developmental disabilities. Journal of Korean social welfare administration, 22(2), 25-53. DOI:10.22944/kswa.2020.22.2.002
  2. J. P. Kim, M. I. Kim, S. A. Chung & E. J. Song. (2019). The Effect of Growth Needs on Customer Orientation of Social Worker : Focusing on the mediation effect of Contextual Performance. Social Welfare Policy and Practice, 5(2), 47-86.
  3. T. J. Brown, J. C. Mowen, D. T. Donavan & J. W. Licata. (2002). The customer orientation of service workers: Personality trait effects on self-and supervisor performance ratings. Journal of marketing research, 39(1), 110-119. DOI : 10.1509/JMKR.39.1.110.18928
  4. W. H. Choi, E. J. Jung & S. H. Kim. (2019). The Impact of Supervision Process and Function on Customer Orientation of Social Workers. Journal of the Korea Contents Association, 19(5), 404-416. DOI : 10.5392/JKCA.2019.19.05.404
  5. C. W. Jung. (2021). The Effect of Characteristic Relationship between Group Leader and Member on Customer Orientation : Focusing on Mediated Effect of Organizational Commitment. The Journal of Long Term Care, 9(2), 5-32.
  6. T. Hennig-Thurau & C. Thurau. (2003). Customer orientation of service employees-Toward a conceptual framework of a key relationship marketing construct. Journal of Relationship Marketing. 2(1-2), 23-41. DOI : 10.1300/J366v02n01_03
  7. T. Hennig-Thurau. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. International journal of service industry management, 15(5), 460-478. DOI : 10.1108/09564230410564939
  8. J. E. Lim. (2017). The Effects of Growth Needs and Job-esteem on Customer Orientation: The mediating Role of Psychological Ownership. Journal of the Korea Contents Association, 17(5), 192-199. DOI : 10.5392/JKCA.2017.17.05.192
  9. E. K. Shin & E. S. Sohn. (2022). The Effect of Organizational Culture Perceived by Workers at Rehabilitation Center for the Disabled on Job Satisfaction : Focusing on the Mediating Effect of Customer Orientation. Journal of the Korea Convergence Society, 13(4), 441-450. DOI : 10.15207/JKCS.2022.13.04.441
  10. X. Huang, J. Iun, A. Liu & Y. Gong. (2010). Does participative leadership enhance work performance by inducing empowerment or trust? The differential effects on managerial and non- managerial subordinates. Journal of Organizational Behavior, 31(1), 122-143. DOI : 10.1002/JOB.636
  11. J. E. Barg, R. Ruparathna, D. Mendis & K. N. Hewage. (2014). Motivating workers in construction. Journal of Construction Engineering, 3(2), 21-35. DOI : 10.1155/2014/703084
  12. E. Behravesh, A. M. Abubakar & C. Tanova. (2020). Participation in decision-making and work outcomes: evidence from a developing economy. Employee Relations : the International Journal. DOI : 10.1108/ER-08-2018-0228
  13. J. Guinot, A. Monfort & R. Chiva. (2021). How to increase job satisfaction: the role of participative decisions and feeling trusted. Employee Relations: The International Journal. DOI : 10.1108/ER-10-2020-0462
  14. W. I. Jang. (2011). A Study on the Influence of Servant Leadership on Job Satisfaction and Customer Orientation in Social Welfare Organizations: Focusing on the Mediating Effect of Leader Trust. Doctoral dissertation. Hanyoung Theological Univerisity, Seoul.
  15. I. S. Kim. (2015). The Relationship between Emotional Labor and Consumer Orientation of Worker in Sport Facilities for the People with Disabilities:Moderating Effect of Social Support. The Korean Journal of Sport, 13(4), 415-427. UCI : G704-SER000001967.2015.13.4.047
  16. H. K. Choi. (2016). A Study on the Effect of Ethical Management on the Organizational Trust, Organizational Citizenship Behavior, and Customer Orientation : Focused on Social Welfare Institutions in Busan, Korea. Journal of Korean social welfare administration, 18(1), 267-291. DOI : 10.22944/KSWA.2016.18.1.010
  17. J. R. Park. (2019). The Effect of Emotional Labor by Social Workers with Case Management of Customer Orientation: Focused on the Moderating Effect of Emotional Intelligence and LMX. Journal of the Korea Contents Association. 19(9), 293-307. DOI : 10.5392/JKCA.2019.19.09.293
  18. M. Y. Jeon & B. O. Park. (2021). The Effect of Positive Emotional Labor on Customer Orientation among Social Workers Who Worked at Residential Facility for the Disabled : Mediating Effect of Organization Commitment and Self-Efficacy. Journal of industrial convergence, 19(2), 115-126. DOI : 10.22678/JIC.2021.19.2.115
  19. S. W. Jong & E. J. Song. (2017). The Influence of Growth Needs, Person-job fit on Social Workers" Innovative Behavior and Moderating Effect of Perceived Organizational Support. Journal of Korean social welfare administration, 19(3), 235-261. DOI : 10.22944/KSWA.2017.19.3.009
  20. M. A. Yoon. (2016). The Effects of Distributive Justice on Turnover intention and Job satisfaction : Focusing on Growth Needs, Career Plateau as a Mediator and Job Position as a Moderator. Master dissertation. Chung-Ang University. Seoul.
  21. S. McLeod. (2022). Maslow's Hierarchy of Needs. Simply Psychology. https://www.simplypsychology.org/maslow.html
  22. J. R. Hackman & G. R. Oldham. (1976), Motivation through the design of work: Test of a theory. Organizational behavior and human performance, 16(2), 250-279. DOI : 10.1016/0030-5073(76)90016-7
  23. T. J. Cho. (2014). Study on the mediating effect of psychological empowerment on the relationship between participative decision making and job performance. Korean Public Personnel Administration Review, 13(2), 211-239. UCI : G704-002098.2014.13.2.014
  24. S. H. Kim. (2014). The Effects of the Participation in Decision-Making on Turnover Intension of Social Workers: Focused on the Mediating Effect of Organizational Commitment. Journal of Korean social welfare administration, 16(2), 1-25. DOI : 10.22944/KSWA.2014.16.2.001
  25. D. S. Seo & B. Y. Oh. (2020). Impact of Conflict within Social Welfare Organization on Job Performance : Moderating Effect of Participatory Decision-making. Journal of the Korea Contents Association, 20(11), 101-109. DOI : 10.5392/JKCA.2020.20.11.101
  26. S. Mokoena. (2011). Participative decision- making : Perceptions of school stakeholders in South Africa. Journal of social sciences, 29(2), 119-131. DOI : 10.1080/09718923.2011.11892962
  27. R. C. Nyhan. (1994). The interrelationships of organizational commitment, trust and participatory decision-making practices in public organizations. Doctoral dissertation. Florida Atlantic University. Florida
  28. J. Y. Koo. (2020). The Effect of Performance Management and Participating Decision on the Performance and Organizational Commitment of Public Official: A Focus on the Interaction Effect of Trust in Public Organization. The Korean Governance Review, 27(1), 197-224. DOI : 10.17089/kgr.2020.27.1.008
  29. M. Sashkin. (1976). Changing toward participative management approaches: A model and method. Academy of management Review, 1(3), 75-86. DOI : 10.5465/amr.1976.4400820
  30. B. R. Bae. (2013). Path Analysis of Participatory Decision-Making. Korean Journal of Local Government & Administration Studies, 27(4), 1-20. DOI : 10.18398/KILGAS.2013.27.4.1
  31. M. A. Zona, C. Andriani & A. Abror. (2019). The role of cynicism, harmony and growth need strength as antecedents of employee involvement in an organization. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018), 449-458. Atlantis Press. DOI : 10.2991/piceeba2-18.2019.59
  32. H. Khalili, A. Sameti & H. Sheybani. (2016), A study on the effect of empowerment on customer orientation of employees. Global Business Review, 17(1), 38-50. DOI : 10.1177/0972150915610674
  33. B. J. Oh & G. H. Park. (2020). The Effect of Resilience and Learning-Orientation on Customer-Orientation by Traditional Market Types. Korean Review of Corporation Management, 11(4), 1-24. https://doi.org/10.20434/KRICM.2020.02.11.1.1
  34. K. J. Templer, J. C. Kennedy & R. Phang. (2020). Customer orientation: the interactive effect of role clarity and learning goal orientation. Journal of Asian Business and Economic Studies, 27(3), 303-314. DOI : 10.1108/JABES-12-2019-0122
  35. I. B. Son. (2019). Associations among Participation in Decision-Making, Organizational Commitment, and Job Performance of Vocational Rehabilitation Facility Personnel. Disability & Employment. 29(4), 149-174. DOI : 10.15707/DISEM.2019.29.4.007
  36. D. S. Seo & S. Y. Cho. (2021). The Influence of Participatory Decision Making of Social Welfare Organization on Job Performance : Mediating Effect of Member Agility. Journal of the Korea Contents Association, 21(4), 463-472. DOI : 10.5392/JKCA.2021.21.04.463
  37. N. G. Torlak, A. Demir & T. Budur. (2021). Decision-making, leadership and performance links in private education institutes. Rajagiri Management Journal. 16(1), 63-85. DOI : 10.1108/RAMJ-10-2020-0061
  38. J. W. Tak & J. G. Shin. (2017). The effects of participative leadership on voice behavior and goal commitment: Focusing on the mediating effect of trust in leader and psychological safety. The Korean Journal of Human Resource Development. 19(3), 39-72. DOI : 10.18211/KJHRDQ.2017.19.3.002
  39. J. W. Tak & J. G. Shin. (2017). The Effect of the Participative Leadership on Creative Behavior : Focusing on Unidimensional and Multidimensional Mediating Effects of Psychological Empowerment. Management & Information Systems Review, 36(5), 61-83. DOI : 10.29214/DAMIS.2017.36.5.004
  40. J. W. Tak & J. G. Shin. (2020). Relationship between Participative Decision Making and Creative Processes Engagement : Role of Psychological Safety and Equity Sensitivity. Korean Journal of Resources Development, 23(1), 61-97. DOI : 10.24991/KJHRD.2020.03.23.1.61
  41. J. Y. Bok & B. I. Rho. (2019). The Effect of social worker's job environment and empowerment on organizational commitment. Asia-pacific Journal of Multimedia services convergent with Art, Humanities and Sociolo gy, 9(12), 1101-1109. DOI : 10.35873/ajmahs.2019.9.12.096
  42. B. R. Lee. (2021). The Mediating Effect of the Job Satisfaction between the Relationship of Empowerment and Organizational Immersion of Professionals in Community Rehabilitation Facilities. Journal of Digital Convergence, 19(7), 391-396. DOI : 10.14400/JDC.2021.19.7.391
  43. A. Ali, Z. Khan, S. Anwaar, A. Ishaq & M. Sadaf. (2021). The effect of organizational empowerment on customer-oriented behavior: a case of hotel industry in pakistan. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(08), 3530-3549.
  44. Y. D. Huh & H. Y. Han. (2021). The relationship between intrinsic motivation of cultural tourism commentators with self-efficacy, organizational commitment and customer orientation. Journal of Tourism and Leisure Research, 33(8), 179-195.
  45. Y. H. Woo & M. Y. Hong. (2005). Service Orientation Measurement of Civil Affair Administration on the Basis of SERV*OR Scale. Korean Public Administration Review, 39(3), 251-274. UCI : G704-000298.2005.39.3.006
  46. I. S. Lee. (2009). A Study on the Effect of Internal Marketing of Restaurant Companies on Job Satisfaction and Customer Orientation. International Journal of Tourism and Hospitality Research, 23(4), 349-365. UCI : G704-001491.2009.23.4.009
  47. E. Babakus, U. Yavas & N. J. Ashill. (2009). The Role of Customer Orientation as a Moderator of the Job Demand - Burnout - Performance Relationship: A Surface-Level Trait Perspective," Journal of Retailing, 85(4), 480-492. DOI : 10.1016/j.jretai.2009.07.001
  48. D. T. Donavan, T. J. Brown & J. C. Mowen. (2004). Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors. Journal of marketing, 68(1), 128-146. DOI : 10.1509/jmkg.68.1.128.24034
  49. S. Whelan, G. Davies, M. Walsh & R. Bourke, (2010). Public sector corporate branding and customer orientation. Journal of Business Research, 63(11), 1164-1171. DOI : 10.1016/j.jbusres.2009.10.013
  50. K. M. Lee. (1999). Study on the Influences of Cultural Values and Individual Characteristics on LMX of Leadership and Organizational Behavior. Doctoral dissertation. Sogang University. Seoul.
  51. S. K. Part. (2008). The effect of hotel employees' personality related job on subjective career success : focused on the mediating effect of social support and career plateau. Doctoral dissertation, Sejong University. Seoul.
  52. R. M. Baron & D. A. Kenny. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. DOI:10.1037/0022-3514.51.6.1173