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Analysis entrepreneurship trends using keyword analysis of news article Big Data :2013~2022

뉴스기사 빅데이터의 키워드분석을 활용한 창업 트렌드 분석:2013~2022

  • 김재억 (동국대학교 기술창업학과) ;
  • 전병훈 (동국대학교 기술창업학과)
  • Received : 2023.04.29
  • Accepted : 2023.06.30
  • Published : 2023.06.30
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Abstract

This research aims to identify startup trends by analyzing a large number of news articles through semantic network analysis. Using the BIGKinds article analysis service provided by the Korea Press Foundation, 330,628 news articles from 19 newspapers from January 2013 to December 2022 were comprehensively analyzed. The study focused on exploring the changes in key issues over the past decade, considering the impact of the social environment and global economic trends on entrepreneurship. We compared the number of news articles and changes in issues before and after the COVID-19 pandemic, and visualized entrepreneurship trends through frequency analysis, relationship analysis, and correlation analysis. The results of the study showed that the top keywords for entrepreneurship-related words are startup activation and commercialization, and the correlation between COVID-19 and entrepreneurship keywords is almost negligible in a linear sense, but the number of news articles decreased during the pandemic, which has an impact. In particular, the most frequently mentioned keywords are Ministry of SMEs and Startups, place is the United States, and person is limited. The agency was the SBA, and the entrepreneurship sector is more affected by social issues than any other sector, with the important characteristics of increased frequency of prompt access. This study supplies essential basic data for understanding and exploring issues and events related to entrepreneurship and suggests future research topics in the field.

본 연구는 시멘틱 네트워크 분석을 통해 방대한 뉴스 기사를 분석하여 창업 트렌드를 파악하고자 하였다. 한국언론진흥재단에서 제공하는 빅카인즈 기사 분석 서비스를 이용해 2013년 1월부터 2022년 12월까지 19개 신문사의 뉴스 기사 330,628건을 종합적으로 분석하였다. 이 연구는 사회적 환경과 글로벌 경제 트렌드가 창업에 미치는 영향을 고려하여 최근 10년 동안 주요 이슈의 변화를 탐구하는 데 중점을 두었다. 또한 코로나-19 팬데믹 전후의 뉴스 기사 수와 이슈 변화를 비교하여 빈도 분석, 관계 분석, 연관어 분석을 통해 창업 트렌드를 시각화 하여 제시하였다. 연구 결과, 창업 연관어의 상위 키워드는 창업의 활성화, 사업화 등이고, 코로나-19와 창업 키워드 간의 상관관계는 선형적인 의미에서 거의 무시할 수 있는 수준이었으나, 팬데믹 기간동안 뉴스 기사 수는 감소하여 영향을 미치는 것으로 나타났다. 특히 가장 많이 언급된 키워드는 중소벤처기업부, 장소는 미국, 인물은 한정화. 기관은 중소벤처기업부로 나타났으며 창업분야는 어떤 분야보다 사회적 이슈에 다각적인 영향을 받고,시기적 접근 빈도가 증가하는 중요한 특징이 나타났다. 본 연구결과는 창업 관련 이슈 및 사건에 대한 이해와 탐구에 필수적인 기초자료를 제공하여 향후 해당 분야 연구주제를 제안할 연구로서의 의미가 있다.

Keywords

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