대한건축학회논문집 (Journal of the Architectural Institute of Korea)

  • 제40권3호
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  • Pages.13-22
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  • 2024
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  • 2733-6239(pISSN)
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  • 2733-6247(eISSN)
대한건축학회 (Architectural Institute of Korea)
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메타버스 모델하우스의 사용자 경험 차이 분석 - 감각적, 조작적, 탐색적 경험의 연령별 차이를 중심으로 -

Exploring Differences in User Experience of Metaverse Model House - Focusing on Age Differences in Sensorial, Interactive, and Informative experience -

  • 이도원 (위스콘신대학교 매디슨) ;
  • 임해원 (연세대 심바이오틱 라이프텍 연구원) ;
  • 한유진 (연세대 실내건축학과) ;
  • 황지현 (충북대 주거환경학과)
  • Lee, Dowon (Design Studies, School of Human Ecology, University of Wisconsin-Madison) ;
  • Lim, Haewon (Institute of Symbiotic Life-tech, Yonsei University) ;
  • Han, Yoojin (Dept. of Interior Architecture and Built Environment, Yonsei University) ;
  • Hwang, Ji-Hyoun (Dept. of Housing and Interior Design, Chungbuk National University)
  • 투고 : 2023.08.11
  • 심사 : 2024.01.04
  • 발행 : 2024.03.30
⟨ 이전 논문 다음 논문 ⟩

초록

The Metaverse Model House(MMH) emerges as a marketing strategy in the Korean housing market post-COVID-19. Still in its early stages, MMH sparks ongoing studies. Recognizing that model houses drive actual purchases, it is necessary to approach MMH in order to derive a positive and satisfactory user experience. This study aims to investigate the user experience in MMH in the context of sensorial, interactive and informative experience, especially focusing on differences in groups. We conducted a survey of 83 users after experiencing MMH on a tablet PC. T-test and one-way ANOVA were conducted to identify statistically significant differences by demographic characteristics. Results revealed age-related distinctions in sensorial, interactive, and informative experience. Users in their 30s expressed negativity, citing a lack of presence and insufficient information. On the other hand, users in their 20s found enjoyment through avatar movement, while those in their 40s faced discomfort due to slow information acquisition. Users in their 50s experienced difficulties in understanding the operation methods and encountered operational errors. Therefore, based on these results, improvement directions for MMH were proposed.

키워드

과제정보

이 성과는 정부(과학기술정보통신부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임(No. 2022R1G1A1010844, RS-2023-00244419).

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