• 디지털산업정보학회논문지
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• 제10권3호
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• pp.23-33
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• 2014

The smart phone are changing the way people communicate. And, the mobile app marketplace is greatly fast-growing. The app store continues its rapid growth, there are already more than 900,000 mobile apps on AppStore. We anticipate to see gained momentum throughout the business. Mobile is also becoming popular for marketers. Therefore, specialized app analysis systems are becoming important to how marketers and app developers invest, analyze and market their apps. App analysis systems enable users to discover and analyze behavior through data observations and meaningful patterns. In this paper, we introduce app analysis system and CMS System Open API, NugaLog. The NugaLog acquires users data and engages with them in a variety of ways. It will be essential for us to understand how users interact with and move through the app. The NugaLog will be able to see the number of users, smart phone model, smart phone OS, resolution, page views, and app version.

• 한국IT서비스학회지
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• 제13권3호
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• pp.51-76
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• 2014

As the smart phone devices gain popularity, companies no longer consider mobile application marketing as an auxiliary marketing tactic. The branded mobile application (branded app) becomes an important part of marketing strategies. This study is an attempt to investigate antecedents of the use intention of the branded app from the perspective of TAM (Technology Acceptance Model). This study takes a macro perspective in explaining the adoption process by incorporating a set of new, yet promising additional variables into the TAM model such as flow experience, benefits, innovation inclination, and customization features. Data were collected by using a survey research. A total of 270 responses were collected. Questionnaires from 25 individuals were removed from the data set due to the insincere responses, leaving the final sample size of 245. Findings support all but one hypotheses of the study. Both perceived utilitarian benefits and customization features of the branded app were found to have positive influences on the perceived usefulness of the branded app. Also, the innovation inclination and perceived entertainment of branded app users showed positive influences on the perceived ease of use of branded app. In addition, it was shown that the perceived usefulness about the use of the branded app influenced positively the flow experience and the users' attitudes toward branded app. Also, the ease of use perceived by branded app users had positive influences on the perceived usefulness and the user's attitude toward branded app. However, the ease of use of branded app did not have a significant influence on the flow experience among users. Moreover, the flow experience from the use of branded app users influenced positively the user's attitude toward branded app. Finally, the users' attitudes toward branded app had positive influences on their intention to use the branded app. Implications for practitioners and academicians are provided.

• Journal of Information Technology Applications and Management
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• 제29권6호
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• pp.43-62
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• 2022

As the used trading market grows centered on online platforms, it is evolving from practical consumption to pursuing various forms of consumption value. Consumers purchase rare products, enjoy the transaction itself with consumers with the same preference, and investment or eco-friendly value consumption is also increasing. In this regard, the transaction of the second-hand transaction app service must have sincerity in order to respond to various consumption values. In addition, it is necessary to study what components the second-hand trading app service should aim for to secure authenticity and how the usefulness and ease of second-hand trading apps affect the relationship. The research used a questionnaire method to test hypotheses and surveyed 215 consumers in their 20s, 30s, and 40s who had purchased used clothing online within a year. Among them, 200 responses, excluding outliers, were statistically analyzed using SPSS 21.0 and AMOS 22.0 as confirmatory factor analysis and structural equation models. This study aims to determine the effect of the authenticity of the online used trading app service on the satisfaction of the used trading app service. To this end, based on the previous research results, the following research hypotheses were established and verified statistically. First, the authenticity of the online used trading app service will significantly impact the satisfaction of the used trading app service. Second, the usefulness of the used trading app service will have a moderating effect on the effect of the authenticity of the used trading app service on the satisfaction of the used trading app service. Third, the ease of the used trading app service will have a moderating effect on the authenticity of the used trading app service on the satisfaction of the used trading app service. As a result of the study, the authenticity of the used trading app service significantly affected the satisfaction of the used trading app service. Appeared to be The results of this study will help understand used transaction app services where consumption of used products occurs from the viewpoint of product circular use behavior and can be used as a strategic plan to promote the use of used transaction apps in the future.

• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• 한국컴퓨터정보학회논문지
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• 제26권6호
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• pp.107-113
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• 2021

본 논문에서는 안드로이드 앱 설명이 애플리케이션 품질 측정에 충분한 권한 사용을 제공하는 지에 대해 연구하였다. 안드로이드 애플리케이션 설명은 품질측정, 기능추천(functionality recommendation), 말웨어감지와 같은 다양한 목적으로 분석된다. 그러나 많은 앱들이 설명에서 실수 혹은 고의로 권한 사용을 공개하지 않는다. 이전 연구에서는 가장 중요한 것은 애플리케이션 설명에서 권한 사용에 대한 내용이 없거나 부족하면 애플리케이션 설명을 정확하게 분석할 수 없었다. 권한과 앱 설명 간의 일관성을 평가하기 위해 29,270개의 애플리케이션 설명에 대한 안드로이드 권한을 예측하는 방법을 구현했다. 결과로 앱 설명의 25%는 권한에 대한 의미를 포함하지 않았으며 앱 설명의 57%는 권한 사용에 대한 내용을 정확하게 반영 할 수 없다.

• 정보교육학회논문지
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• 제20권5호
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• pp.519-526
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• 2016

MIT의 App Inventor 2는 스크래치나 Alice와 같은 블록-기반 프로그래밍 언어로 학생들이 CT의 개념과 기능을 갖추도록 하는데 있어 매우 유용하게 사용될 수 있는 도구이다. 스크래치 프로그래밍은 프로그램 작성과 실행이 대부분 컴퓨터상에서 이루어지는 반면에 App Inventor 2는 컴퓨터상에서 프로그램을 작성하는 중간에 스마트폰으로 그때까지의 결과를 직접 확인하고 즉각적인 피드백을 받으면서 프로그래밍을 하기 때문에 더 좋은 학습 효과를 기대할 수 있다. 이 연구에서는 학생들의 App Inventor 2 학습이 학생들의 CT 기능 향상에 기여하는지를 규명하기 위해 CT 개념 중 네 가지 핵심 개념을 추출하여 App Inventor 2 학습에서 이 네 가지 개념이 어떻게 구현되는지를 보인다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.225-251
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• 2023

Purpose The purpose of this study is to examine the future direction of in-vehicle app development and service, the relationship between potential customers' intention to use and the factors that affect it was explored. It was also checked whether the two types of app development platform and the experience of the existing smartphone app platform had a moderating effect on these relationships. Design/methodology/approach Data was gathered through surveys, collecting responses from 904 potential consumers of vehicle app services in Korea. Structural equation modeling was utilized to analyze the data. Findings According to the empirical analysis result, it was found that potential customers considered enjoyment as the most important benefit factor in in-vehicle app service, and the most important external factor affecting enjoyment was functional compatibility with smartphone. The type of vehicle app development platform did not have a meaningful moderating effect on the factor relationship, whereas the smartphone app platform experience showed a meaningful moderating effect on the relationship between factors. It was analyzed that the risk of app performance, personal information privacy, and driving safety data did not have a negative effect on the intention to use the vehicle app service.

• 한국통신학회논문지
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• 제39B권5호
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• pp.309-316
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• 2014

안드로이드 앱(Android app, APK)을 역공학하여 디컴파일된 소스 코드를 획득하는 것이 용이하다. 공격자는 디컴파일된 소스코드를 불법적으로 사용하여 경제적 이득을 얻거나 악성코드를 삽입하여 앱을 변조하기도 한다. 이러한 문제를 해결하기 위해, 본 논문에서는 역공학 방지 방법을 사용하여 안드로이드 앱에 대한 불법 변조를 방지하는 APK 덮어쓰기 기법을 제안한다. 연구 대상은 임의 프로그래머에 의해 작성된 앱들이다. '대상 앱'(원본 앱)에 대해, 서버 시스템은 (1) 대상 앱의 복사본 생성, (2) 그 대상 앱을 암호화, (3) 복사본의 DEX (Dalvik Executable) 부분을 스텁(stub) DEX로 교체하여 스텁 앱 생성, (4) 암호화된 대상 앱 및 스텁 앱을 배포한다. 스마트폰 사용자는 암호화된 대상 앱 및 스텁 앱을 다운받는다. 스텁 앱이 스마트폰에서 실행될 때마다, 스텁 앱은 런처(launcher) 앱과 협력하여 암호화된 대상 앱을 복호화한 후 자신을 덮어쓰게 하여 원본 대상 앱이 실행되게 한다. 실행이 끝나면 복호화된 앱은 삭제된다. 제안 기법의 가능성을 검증하기 위해 여러 대중적인 앱들로 실험하여 보았다. 실험 결과, 제안 기법이 안드로이드 앱에 대해 역공학 및 변조 공격을 방지하는데 효과적임을 알 수 있다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2017년도 춘계 종합학술대회 논문집
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• pp.159-160
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• 2017

현재 스마트폰은 보편화가 되며 APP 산업도 신속하게 발전하고 있다. APP 아이콘의 디자인도 미니멀리즘이 점점 업계에서 주류가 되고 있다. 미니멀리즘 APP아이콘은 간결함, 세련된 종합적인 디자인을 이용하여 풍부한 내용 및 본질적 특성을 전달하고 있다. 본 논문은 실제 생활서비스로 APP아이콘으로 연구 대상으로 삼고 사례를 분석하며 미니멀리즘 스마트폰 APP아이콘을 표현 방법 및 주의상황을 요약하였다.

• 대한임베디드공학회논문지
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• 제8권1호
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• pp.1-9
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• 2013

Performance of smart phones has increased to conduct simple PC functions that has become essential to modern people. With the development of smart phones, not only limited inner sensors but various sensors can be connected through USB. However, there is problem that app needs to downloaded when using each sensor. In this paper, a smart phone unified app structure for USB sensor Plug&Play is presented. The structure was designed to download web pages to use various sensors in one app. Unified app communicated with the platform through ADK accessory protocol and implements structure of delivering sensor ID to the web server and downloading device driver, web page. By measurement test, it was confirmed that download time of web page in unified app was 10 times faster than original download time of original app. By managing various sensors by one app, the app is searched every time the sensor changes in which there is no need for downloading several apps.