• Title/Summary/Keyword: Dongwon

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Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea

  • Jun, Mina;Kim, Sang Yong;Lee, Janghyuk;Koo, Kay Ryung
    • Asia Marketing Journal
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    • v.20 no.3
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    • pp.1-15
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    • 2018
  • Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and end-consumers. In this case-study, we will explore how Dongwon Systems became the No.1 packaging solution company in Korea through technology innovation in the aspects of unique B2B marketing strategy. The key success factor can be summarized in three ways; product and technology development with customer centric mind-set, systematically extending new markets through business diversification, and marking Southeast Asia as a bridgehead for its global strategy. It is expected that the current case study of Dongwon Systems will be able to provide implications for B2C companies as well as B2B companies that try to expand their business portfolio and global business areas through B2B marketing case analysis.

A study on the accelerated life test for exhaust pipe-welds (배기 파이프 용접부 가속수명시험에 관한 연구)

  • Han, In-Su;Kim, Jong-Il;Kim, Hee-Jin;Hong, Young-Jun
    • Proceedings of the KAIS Fall Conference
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    • 2011.12b
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    • pp.492-495
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    • 2011
  • 본 연구는 가속수명시험을 통해 배기파이프 용접부의 수명평가에 관해 다루고 있다. 배기파이프 용접부는 실차 상태에서 열과 진동이 많이 가는 부분으로 내구에 많이 취약하다. 배기 파이프에 주기적인 하중을 가하여 가속시험하여, 배기파이프 용접부에 대한 신뢰성관련 수명특성을 빠른시간 내에 산출하기 위한 것이다. 적절한 수명분포 및 고장데이터를 수집분석하고 시험방법 과 시험결과를 활용하여 신뢰성 보증 시험시간을 단축하고 제품의 개발단계 및 일정 축소와 시험비용 감소 및 제품의 보증수명증대에 기여할 것이다.

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A Study on Dongwon(東垣)'s Internal Injury Syndrome in the Aspect of the Study on Epidemic Febrile Disease (동원내상증(東垣內傷證)에 대한 온병학적(溫病學的) 해석(解析))

  • Yang, Kwang-Yeol;Baik, You-Sang;Jang, Woo-Chang;Jeong, Chang-Hyun
    • Journal of Korean Medical classics
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    • v.21 no.1
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    • pp.235-255
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    • 2008
  • Byeollyangchamsa has been a key factor in formation of Dongwon(東垣)'s theory on internal injuries. The majority regarded Byeollyangchamsa as just epidemic disease, while Dongwon(東垣) regarded it as internal injuries by improper diet and overstrain. However, an analysis of Dongwon(東垣)'s internal injury syndrome revealed that it was a kind of external affections caused by damp-heat. In particular, heat rather than dampness have developed as the disease got worse. Therefore It can be regarded as the serious syndrome to show the impairment of Gi(氣), blood, fluids and humors for pathogenic fire.

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Genetic Environments of Dongwon Au-Ag-bearing Hydrothermal Vein Deposit (동원 함 금-은 열수 맥상광상의 생성환경)

  • Lee, Sunjin;Choi, Sang-Hoon
    • Economic and Environmental Geology
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    • v.54 no.6
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    • pp.753-765
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    • 2021
  • The Dongwon Au-Ag deposit is located within the Paleozoic Taebaeksan province, Okcheon belt. Mineral paragenesis can be divided into two stages (stage I, ore-bearing quartz veins; stage II, barren carbonate veins) by major tectonic fracturing. Stage I, at which the precipitation of major ore minerals occurred, is further divided into three substages(early, middle and late) with paragenetic time based on minor fractures and discernible mineral assemblages: early, marked by deposition of pyrite with minor magnetite, pyrrhotite and arsenopyrite; middle, characterized by introduction of electrum and base-metal sulfides with minor sulfosalts; late, marked by argentite, Cu-As (and/or Sb) and Ag-Sb sulfosalts with base-metal sulfides. Fluid inclusion data show that stage I ore mineralization was deposited between initial high temperatures (≥430℃) and later lower temperatures (≤230℃) from fluids with salinities between 6.0 to 0.4 wt. percent equiv. NaCl. The relationship of salinity and homogenization temperature suggest that ore mineralization at Dongwon was deposited mainly due to fluid boiling, cooling and dilution via influx of cooler, more dilute meteoric waters. Changes in stage I vein mineralogy reflect decreasing temperature and fugacity of sulfur by evolution of the Dongwon hydrothermal system with increasing paragenetic time. The Dongwon deposit may represents a Korean-type and/or Au-Ag type mesothermal/epithermal gold-silver deposit.

A study on the design of nozzle propeller for trawler (트롤어선용 노즐 프로펠러 추진기 설계에 관한 연구)

  • Jeong, Seong-Jae;Hong, Jin-Keun;Choi, Jong-Deok;Kim, Su-Ho
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.44 no.3
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    • pp.239-249
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    • 2008
  • Trawlers have to a sufficient towing force due to it's characteristics of the high performance. The newly constructed trawler with the conventional propellers shows the sufficient towing force, so that the propeller and engine are optimized. In the 1970s, many trawlers were imported from overseas by Korean fisheries industries. But the engine output degradation with year by year caused the trawlers to decrease the towing speed of the vessels. On the previous studies, the nozzle propeller had not so good efficiency with increasing of resistance in high-speed cruising operation over 15knots. But the trawling operation is just required the higher thrust and towing force, so that the nozzle propeller is very profitable for the it's effectiveness. A new nozzle propeller was designed for the 4,462G/T trawler, Dong-San, operated by Dongwon Industries Co., Ltd. to improve the towing speed, and the model tests were performed. The model ship and model propeller are preciously manufactured and used model tests in basin. The resistance test and propeller open water test were performed for the cases of the half and full loads. The required engine horse power and RPM were evaluated analytically by the speed-power curve, when the trawler was equipped with the nozzle propeller. The results of tests showed that the towing speed 4.85knots on the design load waterline requires the 200 engine RPM and 2,567ps in the delivered horsepower.