• Title/Summary/Keyword: Green Packaging

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Purchase Behavior of Young Consumers Toward Green Packaged Products in Vietnam

  • NGUYEN, Nhu Ty;NGUYEN, Le Hoang Anh;TRAN, Thanh Tuyen
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.985-996
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    • 2021
  • While green packaging related concerns are mainly studied in developed countries, there is a lack of knowledge to observe purchase behavior toward green packaging in developing countries, especially in Vietnam. Buying green packaged products in FMCG is not required to trade-off between sustainability and product performance. Hence, this present research aims to understand the gap attitude - behavior existing on FMCG green packaged products among Vietnamese young consumers with psychosocial factors (environmental concern, environmental knowledge of green packaging and green trust) and contextual factors (availability of desired green packaging and product attributes). With a sample size of 396 respondents, data was collected by convenient sampling method and then was analyzed using structural equation modeling. The results reveal that all psychosocial factors are positive related to attitudes while purchase behavior is positively influenced. The findings also report that contextual factors have positive impacts on purchase behavior, which proves the important role of contextual factors in influencing consumer choices. It suggests that green packaging is receptive to Vietnamese young consumers but it should be considered within product-related context to enhance the difference in sustainability among similar FMCG products. Practical implications for marketers and future researches have also been discussed at the end of study.

Preference for Green Packaging in Consumer Product Choices: Empirical Evidence from Gen Z Consumers in Vietnam

  • Lan, NGUYEN;Trang Minh, NGUYEN;Quyen, TRINH;Nhu Anh, DAO
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.2
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    • pp.281-300
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    • 2023
  • Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

Effect of Packaging Methods on the Shelf-life of Tomato (포장방법이 토마토의 저장성에 미치는 영향)

  • 정기태;이공준
    • Food Science and Preservation
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    • v.2 no.1
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    • pp.147-154
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    • 1995
  • The influence of packaging methods(punched, vacuum, shrinked), mature stages(mature-green, completely ripe) and storage temperatures(5$^{\circ}C$, $25^{\circ}C$) on the shelf-life and quality were Investigated in tomatoes. Weight-loss was reduced by the treatment of polyethylene film packaging(vacuum>shrinked>punched) and the effect was more outstanding at 5$^{\circ}C$ than $25^{\circ}C$. The soluble solid content of completely ripe tomato was higher than mature green tomato, but acidity and firmness were lower. Soluble solid contents increased in the begining and decreased after that. Acidity and firmness de creased gradually during the storage. The decrease of acidity and firmness in mature-green tomato was lower than completely ripe one, at 5$^{\circ}C$ than $25^{\circ}C$ and shrinked packaging than non packaging. The shelf-life of mature-green tomato in shrinker packaging was longest, 17 days at $25^{\circ}C$ and 21 days at 5$^{\circ}C$.

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The Effect of Storage Temperature and EPS Box Packaging on the Quality of Green Pepper (저장온도와 EPS포장에 따른 고추의 품질변화)

  • Park, Hyung-Woo;Kim, Sang-Hee;Kim, Yoon-Ho;Lee, Sun-A
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.14 no.1
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    • pp.31-33
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    • 2008
  • The effects of packaging conditions on freshness extension of green pepper were investigated during 30days of storage at $10^{\circ}C$ and $18^{\circ}C$ Corrugated cardboard and EPS box used as packaging materials. The rate of weigh loss, vitamin C and chlorophyll contents, and hunter color of green paper were changed last significantly in the samples stored in the EPS box at low temperature storage condition($10^{\circ}C$) among treatments. The combination of EPS box and low temperature was the most effective treatment to extend the storability of green pepper.

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Because It Is Green or Unique? Exploring Consumer Responses to Unique Types of Sustainable Packaging

  • Ji Young Lee;Ju-Young M. Kang;Ki Ho Park
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.6
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    • pp.1113-1136
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    • 2023
  • With increasing interest in sustainability, several fashion and beauty brands have developed and offered unique types of sustainable packaging in their stores (e.g., 'knot-wrap,' 'seaweed-based' packaging). The purpose of this study was to investigate the perceived value (i.e., green, aesthetic, functional, emotional, social, self-expression) of unique types of sustainable packaging and its impact on consumers' packaging evaluation, store evaluation, and store patronage intentions in the context of a fashion retail store. This study also assessed the moderating effects of consumer innovativeness and environmental concern. Data were collected from 210 US consumers aged 18 to 26 years through Amazon MTurk. The results of structural equation modeling revealed that green, emotional, self-expression, functional, and aesthetic values perceived from unique types of sustainable packaging had significant positive impacts on packaging evaluation. Packaging evaluation, in turn, positively impacted store evaluation, subsequently influencing store patronage intentions. Consumer innovativeness and environmental concern moderated several paths between the variables. This study adds to the existing literature on sustainable packaging by investigating consumer responses to sustainable packaging that incorporates the 'uniqueness' aspect. Managerial implications regarding the importance of developing and offering unique types of sustainable packaging for fashion brands in their retail stores are discussed.

Effect of Natural Antimicrobial Agent Dipping and Antimicrobial Packaging Films on the Keeping Quality of Green Chilli Peppers (천연 항균제의 침지와 항균 포장필름이 풋고추의 저장성에 미치는 영향)

  • 정순경;조성환
    • Food Science and Preservation
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    • v.8 no.3
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    • pp.264-268
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    • 2001
  • Two antimicrobial extracts of Rheum palmatum L. and Coptis chinesis France root as well as grapefruit seed extract(GFSE) were applied to dipping treatment for green chilli peppers, which were then packed in low density polyethylene(LDPE) films incorporated with 1% antimicrobial extracts and stored 10$^{\circ}C$. Dipping and packaging treatments suppressed the growth of putrefactive microorganisms and the duly ratio of green chilli peppers. In addition, the loss ratio of ascorbic acid content and their weight during the storage was lower with treated green chilli peppers. Consequently, the combined method of dipping and packaging in antimicrobial agents turned out to be superior to dipping treatment or film-packaging in the view point of decay ratio and the keeping qualities of green chilli peppers.

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세미나 - 일본인쇄산업연합회 Gravure인쇄 Service(연포장) Green 기준 Guide Line

  • 김영호
    • The monthly packaging world
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    • s.214
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    • pp.113-137
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    • 2011
  • 한국포장기술인협의회는 지난 해 10월 22일 서울 팔래스호텔 로얄볼룸에서 제26회 한국포장기술인 세미나를 개최했다. 이날 세미나는 '라미네이트용 수성접착제 기술과 적용 방법 및 일본인쇄산업연합회의 Gravure인쇄 Service(연포장) Green 기준 가이드 라인'을 주제로 진행됐다. 본 원고는 세미나에서 김영호 한국포장기술인협의회 회장이 발제한 자료로, 지난 1월호에 이어 인쇄 Service Green 기준과 Green Printing 인정제도, Gravure 인쇄 Service(연포장) Green 기준 및 해설에 대해 살펴보도록 한다.

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세미나 - 일본인쇄산업연합회 Gravure인쇄 Service(연포장) Green 기준 Guide Line

  • Kim, Yeong-Ho
    • The monthly packaging world
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    • s.213
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    • pp.104-132
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    • 2011
  • 한국포장기술인협의회는 지난 해 10월 22일 서울 팔래스호텔 로얄볼룸에서 제26회 한국포장기술인 세미나를 개최했다. 이날 세미나는 '라미네이트용 수성접착제 기술과 적용 방법 및 일본인쇄산업연합회의 Gravure인쇄 Service(연포장) Green 기준 가이드 라인'을 주제로 진행됐다. 본 원고는 세미나에서 김영호 한국포장기술인협의회 회장이 발제한 자료로, 인쇄 Service Green 기준과 Green Printing 인정제도, Gravure 인쇄 Service(연포장) Green 기준 및 해설에 대해 상세히 설명하고 있다.

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