• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.185-194
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• 2020

The study aims to identify and measure factors affecting the perception of the selling price of luxury apartments in Hanoi. We conducted a questionnaire consisting of 29 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the desk review and results of interviews, a total of 500 questionnaires were sent to research participants for collection; 458 of them met standard and were subject to be analyzed. This study employs Cronbach's Alpha test, and regression model. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify five main determinants influencing the perception of the selling price of luxury apartments in Hanoi, including Physical characteristics of a luxury apartment (PC); Location and position of an apartment (LP); Surrounding Area (SA); Quality of service provided by managers; (QS) and Demographics factor (DF). Based on the findings, some recommendations have been proposed to help the firm leaders design appropriate personnel policies for creating better price satisfaction for customers in the future. On this basis, the authors propose a number of recommendations to improve the quality of luxury apartments, thereby contributing to the development of the market for luxury apartments in Hanoi.

• 한국실내디자인학회논문집
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• 제20권3호
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• pp.172-181
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• 2011

Many of penthouse apartments began to be built and distributed in Korea from the 2000s. However, we have a transformed definition from the international concept of penthouse. It seems that the penthouse apartments in Korea have a confined definition as a luxury and privileged house-we often find it out from advertisements of newly built apartments. In this thesis, therefore, it needs to make a clear and substantial definition of penthouse. And on the base of this definition, this study is intended to analyze planes of penthouse apartments which are distributed recently. It is in order to find out positive aspects of penthouse apartments and to make practical application of this analysis. The process of this study for plane-planning is as follows. Firstly, it is investigated and analyzed that external factors that have an effect on plane-planning such as locations and types of penthouse apartments. Secondly, an interior of penthouse apartments are divided into a private, public and outward area. And properties of each area through this research show the way of division and arrangement of plane. Thirdly, methods of connection between spaces is analyzed on the base of results of research for the way of partition. Finally, specific characters of penthouse apartments planning is derived from synthesis of research. In conclusion, analysis of plane-planning of penthouse apartments is summarized as follows. The majority of penthouse apartments is arranged to small portions of households and on higher stories in apartment which is situated around Han River or public parks. These external factors influence the plane-planning in both the interior and exterior way. For the exterior planning in space, it becomes important to design bays as many as possible in contact with outside in order to satisfy demands for fine prospects. It is also important to plan extra places naturally such as a terrace in order to provide virtual grounding. In the interior planning, a large size of interior induces to develop space for linking between each area, such as corridors or extra rooms. This makes it possible that the private area is linked to each other, at the same time it has its own distinctiveness according to its usage.