• Management & Information Systems Review
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• v.31 no.4
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• pp.139-165
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• 2012

This paper examine the roles of social rapport and friendship which are the representative variables of strong emotional bonds between customers and firms in service relationship marketing. As results, social rapport and friendship were confirmed as positive moderators between a relational antecedent variable and a relational mediator variable. In other words, emotional bonds, such as social rapport and friendship, stimulated relationship development in service relationship marketing. Meanwhile, customer-firm emotional bonds seemed to be a negative effect on the stage of a relational mediator variable and a relational outcome variable. This meant that relational mediator variable and emotional bond variables(social rapport and friendship) individually had an positive effect on a relational outcome variable. If emotional bonds between customers and firms had already built, they could have positive influence on the relational outcome, regardless of relational mediator variables. Conclusively, firms' relational efforts focus on the building the emotional bonds with customers, not on the process of relational antecedents, mediators, and consequences.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.33-49
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• 2015

The purpose of this study is to analyse the effect of information application of the elderly on their lives through analysing the key papers on the topic. To achieve the aim of this study, we searched the papers from RISS, KISS, DBpia and the National Assembly Library of the Republic of Korea, using keywords such as 'the elderly and informationization,' 'the elderly and information application,' and 'mediator effect.' In the search process, we did not limited the publication year or journal types. A total of 476 papers were searched as the result of the initial search. Based on three researchers consent of selection criteria, we finally selected 19 papers and analysed the important mediator variables between the information application and the life satisfaction or happiness. Using the content analysis, we analysed the quantitative analyses (including sample characteristics and sociodemographic statistics) and qualitative analyses (including result interpretation and policy implication about the elderly information education). After in-depth analysis of the papers, we built a table organized by the independent variable and the mediator variable. With the results, several implications were discussed and contributions are also explained.

• Korean Journal of Social Welfare
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• v.66 no.2
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• pp.179-202
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• 2014

This study was designed to explore the structural relationship of social support, acculturative stress and parenting stress which influenced child abuse among married immigrant women in Korea. For study 195 married immigrant women participated and structured questionnaire was used. This study identified that the variable of parenting stress directly affected child abuse and the variable of acculturation stress indirectly affected child abuse with a variable of parenting stress as a mediator variable. In addition, the variable of social support indirectly affected parenting stress with a variable of acculturation stress as a mediator variable. Also, the variable of social support did not directly affect child abuse, but it was verified as a protective factor to reduce the risk of child abuse. This study suggested the social interventions to prevent child abuse among multi-cultural families based on the study results.

• The Research Journal of the Costume Culture
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• v.24 no.5
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• pp.600-616
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• 2016

The purpose of this study was to investigate the effects of power blog self-presentation and on-line shopping mall reviews on the word of mouth (WOM) effect and apparel purchasing behavior. Consumers living in Seoul and Gyeonggi received questionnaires. There were 303 usable forms that could be analyzed by descriptive statistics, factor analysis, Cronbach's alpha, and regression analysis. The results were as follows: There was a significant effect of power blog self-presentation such as interactivity, media effect, and business intention on information acceptance through WOM. Power blog self-presentation, such as interactivity and business intention, affect information delivery by WOM significantly. There was a significant effect of review consideration, such as agreement, usefulness, enjoyment, and purity, on information acceptance of WOM. Reviews describing enjoyment, purity, and usefulness affect information delivery of WOM significantly. Business intention, media effect, and purity directly affect apparel-purchasing behavior, and affect the WOM effect as a mediator variable and then purchasing behavior. Whereas, interactivity, overstatement, and enjoyment affect the WOM effect as a mediator variable, and then affect overall purchasing behavior. Therefore, fashion firms consider active interaction with power blog visitors and promote the way of enjoying with fun through review of apparel on-line shopping mall when they try to implement viral marketing with WOM effect.

• International Journal of Human Ecology
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• v.13 no.2
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• pp.69-86
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• 2012

This study determined the influence of personality patterns on marital adjustments mediated by communication effectiveness for 298 international marriages in South Korea. The results are as follows: (a) The mediator effects of personality patterns and communication effectiveness on the marital adjustment of international marriages were found to be significant; in addition, a mediator path with marital adjustment as a dependent variable was verified. (b) The extroversion, agreeableness, and openness of husbands were found to have a positive effect on their communication and marital adjustment in regards to the personality patterns of international. (c) Conscientiousness was identified as the only factor that affects the marital adjustment of a wife in regards to personality patterns. The implications of this study will be discussed in the conclusion part.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.229-239
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• 2013

The purpose of this study is to find out the mediation effects of social-support for adolescents' game addiction and school adaptation. For this study, 353 middle school students in the West-Gyungsangnamdo areas were included in the analysis. Setting as covariates, a mediator and extra variables significantly correlated with the criterion variable, regression analysis, SPSS Macro and bootstrapping methods were used to assess the mediation effects of social-support for adolescents' game addiction and school adaptation. The results showed that adolescents highly addicted to games tended to have more difficulty in adapting to school. However, it was found that social-support (mediator) fully mediated the influence of the adolescents' game addiction (predictor) on school adaptation (criterion variable). Based on the results of the analysis, we suggest implications for social work practice to improve how game-addicted adolescents settle down in middle school through increasing social-support - the mediator - and hence bring about a decrease in game addiction among adolescents.

• Journal of the Korea Society for Simulation
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• v.24 no.4
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• pp.89-96
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• 2015

The mediation methods suggested by Baron and Kenny, Sobel, Aroian and Goodman, have widely used to test the mediating effect. However, as there are many problems in statistical test power, as well as statistical accuracy, a bootstrapping technique has been suggested as an alternative. In this paper, we adopt the phantom variables based on the bootstrapping technique to test the mediating effect in multiple mediator model consisting of three or more mediating variables. In particular, we formulate the multiple mediator model for analyzing the relations among organizational resources, the absorption capacity as mediating variables and technology commercialization capabilities. And using the bootstrapping approach, we analyzed the mediating effect of the absorption capacity by setting of phantom variables and calculated total indirect effect size and the statistical significance. The empirical results are as follows. First, we confirmed that the bootstrapping approach and the phantom variable is the very efficient and systematic mediation method. Second, we recognized that there is a difference in the mediating characteristics of the absorption capacity depending on the resource characteristics of human resources and material resources obviously.

• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.135-157
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• 2004

This study was motivated from the proposition that readiness for self-sufficiency is important for future independent life of poor adolescents. This study focused on analyzing the effect of empowerment as a mediator as well as analyzing the effects of predictive factors of readiness for their self-sufficiency. For conducting this study, a survey method was used on 240 poor adolescents residing in Seoul. This study used path analysis method for analyzing mediator effect of empowerment. In the results, Statistically significant variables that had effect on readiness for self sufficiency through empowerment(intrapersonal, interpersonal, sociopolitical) were family relations and peer relations. Participation in social organization variable had a positive influence on readiness for self-sufficiency through interpersonal empowerment and sociopolitacal empowerment. Problematic variable had a negative influence on readiness for self-sufficiency through interpersonal empowerment. Such results provided knowledge foundations for diverse social work approaches related to promoting empowerment. Specifically, this study shows that diverse social services are necessary for promoting poor adolescents readiness and social work interventions are necessary for strengthening adolescents empowerment.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.187-195
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• 2022

The demand for non-contact service has increased a lot along with the development of technology and the generalization of social distancing to prevent COVID-19 spread during the pandemic. This study analyzed mediator and moderating variables between digital literacy and intention of continuous use of non-contact service were identified. The result showed that digital literacy had a significant influence on intention of continuous use of non-contact service. In particular, self-efficacy and satisfaction played a moderating role in the relation between digital literacy and intention of continuous use of non-contact service. This study is intended to contribute to expanding the base of non-contact service by verifying whether satisfaction and self-efficacy played important mediator variables in the relation between digital literacy and intention of continuous use of non-contact service

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.191-201
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• 2021

The objective of this research is to investigate how the board of directors' characteristics influence sustainability disclosures with the mediating effect of corporate governance. The independent variables are the characteristics of the board of directors, which consist of the presence of women on the boards, presence of directors aged over 50 years old, education level, education field, board tenure, and compensation. The dependent variable is sustainability disclosures, which is measured by the GRI standard disclosure, whereas the mediator variable is the CG score. Research samples are 460 companies listed on the Stock Exchange of Thailand (SET). Path Analysis is used to examine the correlation between the board of directors' characteristics, CG score, and GRI standard disclosure. The research findings show that senior boards, the education field, and compensation motivation have an effect on sustainability disclosures, whereas corporate governance is a mediator of the effect of the education field of boards on sustainability disclosures. This finding should help shareholders to choose individuals with suitable characteristics to serve on the board of directors, and, as a result, shareholders should anticipate a profitable result to be generated, while the business of the company is conducted in a sustainable way.