• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.11a
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• pp.165-169
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• 2006

Here this Study is purposed Importance of an arcade in Mixed - Use Building. Because Mixed - Use Building ha)'e problem In korea. So Solution the Community of Mixed - Use Building a Housing development. An Acade of Mixed-use Building have a good point that is carrier Space. The Process of this Study 1) A study on the Mixed-Use Building Form and a user form in theory. 2) Condolence about Mixed-used Building of three type in kyungki and seoul ( Lotte Castle In Jamsil Seoul, park view In SungNam kyungki, Dong- Yang Paragon in SungNam kyungki) 3) analysis by theory of Mixed-Use Building Form and a user form about Mixed-Use Building 4) As a result of as being Comparison three building develop.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• Journal of the Korean housing association
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• v.24 no.2
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• pp.1-10
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• 2013

Since the 21st century, major cities in Vietnam faced housing shortage and there was a lack in office spaces. As a result, construction companies from over seas provided mixed-use apartment as a new type of urban housing. A large number of mixed-use apartments are built in big cities such as Hanoi and Ho-chi-minh City. However, research on mixed-use housing in Vietnam is insufficient. Therefore, the main purpose of this study is to understand the characteristics of mixed-use apartments and have an effect on the development of urban housing in Vietnam. This study focuses on examining the planning characteristics of mixed-use apartments in Hanoi. The research will be based on 10 mixed-use apartments that are already built or expected to be built in a few years. Therefore, this study starts by looking into the history of the Vietnamese urban housing. The study focuses on the transformation of urban housing since 2000. Then, the study will mainly focus on examining the mixed-use apartments in different aspects, in order to analyze the planning characteristics.

• Journal of Korea Multimedia Society
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• v.24 no.4
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• pp.601-609
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• 2021

This article combines literature and empirical research based on space perception theory and the case study of mixed reality game "The Fragment." It is concluded that the mixed reality scene under space perception has a three-level visual definition. This definition carries out a corresponding level analysis of the scenes of the "The Fragment" game and draws up the constituent factors of the mixed reality game scene characteristics. Finally, through questionnaire data investigation and analysis, it is verified that the three factors of virtual reality coexistence, human-computer interaction, and local serviceability can better explain the characteristics of mixed reality game scenes. At the end of the study, it is concluded that the definition of three levels of visual hierarchy and the constituent factors of mixed reality game scenes can provide reference and help for other mixed-reality game designs and a brief description of future research plans.

• Journal of the Korean housing association
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• v.21 no.4
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• pp.11-22
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• 2010

In the urban area where rapid suburbanization trend continues, the role of mixed use building is controversial. It is argued that the mixed use building is an effective tool to recover residential function of urban core(urban regeneration). It is also argued that the building is a cause of serious urban problems, such as congestion, public service shortages. The fundamental purpose of this study is to examine the role of mixed use building in terms of urban growth management in Seoul. For this purpose, data of mixed use building from 1981 to 2007 are collected and analysed. The results show that most of mixed use buildings are located in either sub-centers or population losing areas, rather than traditional urban core. Therefore, it is hard to accept that the two controversial arguments. The mixed use building noncore areas in most cases. However, it dose help to increase population inflow in non-core areas. it is difficult to accept the public service assertion which states that super-high rise mixed use building causes public service congestion, because the building is built in population losing or demand decreasing area. Based on these findings this study suggests some policy alternatives such as urban service boundary or concurrency program to management urban growth.

• Magazine of the Korean Society of Agricultural Engineers
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• v.44 no.4
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• pp.123-128
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• 2002

This study was performed to use fiber mixed soil which has clayey soil or sandy soil with fibrillated fiber or monofilament fiber on purpose of construction materials, filling materials, and back filling materials. In addition, this study was conducted to analyze strength properties and fiber reinforcing effect with fiber mixed soil by direct-shear test. In case of fibrillated fiber mixed soil, the more quantity of fiber was in both cohesive soil and sandy soil, the larger shear stress was in respective step of normal load. The respective mixed soil at 0.5% and 0.1% mixing ratio of monofilament fiber mixed soil showed maximum shear stress. According to unconfined compression or direct-shear test, making specimen of the monofilament fiber mixed soil, it is required to be careful and stable mixing method, while it is expected that monofilament fiber mixed soil doesn't increase strength.

• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.181-192
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• 2014

Recently, urban mixed-use commercial facilities have been required to raise a safe environment in public areas. So, this study focuses on analyze planning factors selected through the precedent research for Pedestrian safety and environment of urban mixed-use commercial facilities. The first purpose of this study is to analyse the applicative estimation of environmental plan to support pedestrians in public space of urban mixed-use commercial facilities in Seoul. And the second purpose of this study is to propose the directions of environmental planning for creating a pedestrian-friendly environment in public space of urban mixed-use commercial facilities. In order to accomplish this purpose, the environmental planning factors for supporting pedestrians and guidelines for disabled shown in the precedent studies are drawn. A survey of research subjects are 4 urban mixed-use commercial facilities located in downtown Seoul. And then a questionnaire survey is performed on architecture and interior design students to evaluate the importance. As a result of the study, the following conclusion are drawn. The pedestrian-friendly environment in urban mixed-use commercial facilities requires planning to strengthen accessibility, supporting and safety of public space.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.828-837
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• 2000

The purpose of this study was to evaluate the physical properties and the hand of bast/man made fiber mixed fabrics compared to linen. The mixed fabrics were made by rayon, polyester and modal fiber as warp yarn, and ramie, flax, rayon/flax and cotton/flax as weft yarn. The crease resistance, drape, tensile strength/extension, water absorbancy and warmth retention were measured for test fabrics. The mechanical properties were measured by Kawabata system, and the hand value was calculated by previously developed equation. The results obtained from this study were as follows: The crease resistance and drape properties of bast/man made fiber mixed fabrics were improved compared to those of linen. The tensile strength of polyester/bast fiber mixed fabrics increased compared to those of linen, but rayon/bast and modal/bast fiber mired fabrics decreased. The extension of all mixed fabrics was increased compared to that of linen. The rayon/ramie and modal/ramie mixed fabrics showed lower warmth retention than linen. The mixed fabrics used rayon and modal as warp yarn showed higher water absorbancy than linen. The Koshi and Hari hand value of all mixed fabrics showed lower than those of linen. Fukurami hand value showed little difference between mixed fabrics and linen. Shari, Kishimi, and Shinayakasa hand value of rayon/bast and modal/bast fiber mixed fabrics showed higher than those of linen.

• Journal of the Korean housing association
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• v.18 no.2
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• pp.39-47
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• 2007

The objective of this study is to analyze the space usage and user evaluation of community facility in High rise Mixed-use Apartment. This study was conducted case study and questionnaire survey. Four High rise Mixed-use Apartments built since 2000 were chosen for case study and 166 residents were collected for questionnaire survey. The frequency, percentage, mean, t-test and F-test were executed through SPSS for Win 12.0 statistics package program. The types of community facilities of High rise Mixed-use Apartments were consisted of sports, child care/study, information sharing, leisure/cultural facilities. The usage percentage of community facilities increased since the residents have moved to their current residence of High rise Mixed-use Apartments from their previous residence. The most satisfactory facility was sports facilities. The satisfaction of community facilities showed high in general. The satisfaction of community facilities was significant with gender and age.

• Asia-Pacific Journal of Business
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• v.13 no.2
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• pp.197-207
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• 2022

Purpose - This study reestablished the concept of mixed emotions experienced in online and offline shopping environments, and structuralized emotional responses which manifest mixed emotions in each channel, and developed a method of measuring overall mixed emotions in consideration of the asymmetry of emotions. Design/methodology/approach - This study conducted a focus in-depth interview based on phenomenological research and exploratory preliminary survey using questionnaires. In addition, a survey was conducted as a quantitative survey. Findings - Qualitative and quantitative researches were conducted to derive major emotional responses items which manifest mixed emotions in online and offline shopping environments and determine differential emotional structure in each channel. As a result, it was confirmed that mixed emotions consisted of 5 factors in each channel and 21 emotional responses. In addition, a method of measuring overall mixed emotions considering the asymmetric of emotions was developed to prove the difference in behavioral responses. Research implications or Originality - This study is meaningful in that it helps companies efficiently manage and understand customer responses to their products by classifying and systemizing the emotional responses experienced by consumers in online and offline purchase and consumption situations according to the purchase environment.