• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.507-518
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• 2022

This study aimed to measure the monetary and non-monetary effects on brand awareness at hypermarkets in Riyadh. The independent variable consists of three sub-variables: price reductions, free samples, and purchasing vouchers. The research population has all Saudi and non-Saudi buyers in Riyadh. The figures show that the population size reached 3.87 million in 2019. The proportional stratification sampling technique and the recommended sample size were 387 buyers. The five-point Likert scale with the fully structured questionnaire was used. The study concldes the effect of free samples on brand awareness while there was no effect of monetary instruments. The results show that the three sales promotion incentives (price reduction, free samples, and purchasing vouchers) moderately affected brand awareness and a key role in explaining consumer behavior, so the significant impact was proved. In summary, this study showed that price reductions have the power of creating the perception of buyers at hypermarkets in Riyadh. Non-cash instruments were more effective than cash instruments in enhancing brand awareness at the hypermarkets in the Saudi market. So, the price reductions and purchasing vouchers have less power in conducting communication-based awareness. Building awareness and improving brand image through free samples were most visible in communication strategy.

• Journal of Korean Society of Rural Planning
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• v.1 no.2
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• pp.77-92
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• 1995

The initiative to determine farmland use has been transferred to local side under the decentralized government system in Korea. New Land Act and Rural Development Act support it. Changes in external and internal environments of Korean agriculture require to diversify farmland use. Lpcal development plan may be implemented when specific farmland use plan is prepared. However, (armland use planning has not been prepared by the local governments yet. This study aims to identify problems encountered in current farmland use and suggest directions of effective and reasonable farmland use planning relevant to local conditions. Questionnaire method was used to prove topographical differences of community land demand, Statistical analyses show that farmers desire to utilize marginal farmland for income increase. Growing grass(42.0%) and cash crops(41.7%) was greatly demanded by them. They were generally eager for developing touristic farm (52.1 % ). By topographical characteristics, the eager was greatest in coastal areas, on the contrary, it was relatively low in mountainous areas. There were more farmers who want to expand their farmland in rice farming(48.4%) or rice-horticulture farming(46.9%) areas. Potential retirer among farmers were most in suburban areas, However, it was expected that there would be the highest retirement rate in rice farming areas because of the high rate of aged farmers. Farmland use planning should be incorporated into food production policies and community people's needs for income increase and life improvement. Agriculture promotion areas must be maintained for scale optimized farming and cash crop farming as much as possible. However, minimum portion for other uses in each village or farming community unit should be adopted. Less favored areas will have to be utilized for both agriculture and non-agriculture uses. Priority can be put into touristic resorts as a non-agriculture use. Furthermore, such areas can be used for sustainable agriculture as well as for residence, industry, animal breeding.

• ETRI Journal
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• v.25 no.4
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• pp.258-265
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• 2003

In our study, we extracted the market, finance, and government factors determining R&D investment of individual firms in the IT industry in Korea. We collected the financial data of 515 individual firms belonging to IT and non-IT industries between 1980 and 1999 from the Korea Investors Service's database and investigated the empirical relationship between the factors using an ordinary regression model, a fixed effects model, and a random effects model. The main findings of our study are as follows: i) The Herfindahl Index variable representing the degree of market concentration is statistically insignificant in explaining R&D expenditures in the IT manufacturing industry. ii) Assets, which is used as a proxy variable for firm size, have a positive and statistically significant coefficient. These two results suggest that the Schumpeterian Hypothesis may be only partially applied to the IT manufacturing industry in Korea. iii) The dividend variable has a negative value and is statistically significant, indicating that a tendency of high dividends can restrict the internal cash flow for R&D investment. iv) The sales variable representing growth potential shows a positive coefficient. v) The subsidy as a proxy variable for governmental R&D promotion policies is positively correlated with R&D expenditure. This suggests that government policy has played a significant role in promoting R&D activities of IT firms in Korea since 1980. vi) Using a dummy variable, we verified that firms reduced their R&D investments to secure sufficient liquidity under the restructuring pressure during Korea's 1998 and 1999 economic crisis.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.493-502
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• 2023

The development of online content is changing the value of society very diversely and rapidly. In particular, the non-face-to-face e-sports industry is growing significantly in the current situation where the COVID-19 Pandemic has not been completely overcome. The use of NFT in the eSports industry is receiving positive reviews as a field with high potential for future growth that protects digital assets of eSports users, but at the same time, it is raising concerns that cash transactions of digital items could encourage gambling. In this study, the characteristics of the recent eSports industry and NFT were identified and classified through case studies using literature, official sites, and online news articles. Through various cases of eSports and NFT, we discussed the potential for future growth and activation plan of the NFT industry of eSports. The result is as follows. First, it is necessary to use NFT using IP of eSports event itself. Second, it is necessary to combine the functional role of the item with NFT to provide features that users can utilize. Third, it is necessary to provide users with opportunities to engage in economic activities using eSports and NFT. Finally, it is necessary to use NFT to strengthen the digital asset protection of eSports users. Through this study, it is expected to be used as a basis for further discussions on the NFT industry of e-sports and as a material for securing competitiveness.