• Journal of Distribution Science
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• v.15 no.6
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.513-522
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• 2021

The current research aims to explore which type of identity-based message can be more persuasive for Chinese consumers to form positive restaurant brand attitude based on their cultural orientation, and to examine the roles of brand objective relevance and psychological power state in the persuasive process. The study employs a 2(identity expression focus: warmth vs. competence) × 2(message description manner: identity-defining vs. identity-referencing) × 2(experienced power state: high vs. low) between-subjects design, and conducts an online survey where 240 Chinese participants in total has responded to the questionnaires. SPSS and AMOS programs have been used to examine the hypotheses. The findings suggest that, first, the warmth-focused messages (identity-defining messages) more positively affected Chinese consumers' object relevance than the competence-focused messages (identity-referencing messages); Second, high power-experienced Chinese consumers rather than low power consumers tend to perceive more object relevance at the warmth self-defining messages; Third, brand object relevance revealed a mediation effect in the process of the warmth-focused messages (identity-defining messages) affecting brand attitude. This research offers new insight into the relationships between consumers' cultural orientation, understandings of power, and identity-based consumer behavior, suggesting marketers should take those social influences and consumer diversities into account when developing the message to persuade consumers.

• The Journal of Industrial Distribution & Business
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• v.8 no.7
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• pp.51-61
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• 2017

Purpose - Present study investigates character identification and emotional response to character that may affect consumers' intention to purchase the character-attached products. And this study explores whether symbolic relevance and object relevance affect the character identification, and whether character attractiveness and character salience affect the emotional response to characters. Research design, data, and methodology - SNS characters, animated characters, game characters, and traditional characters were used as experimental characters. And stationery as experimental product was used. 250 college students participated in the empirical study, and structural equation model was used to verify hypotheses. Results - First, the character identification and emotional response to characters affected the intention to purchase the products positively, and the emotional response to characters also positively affected character identification; second, symbolic relevance had no positive impact upon character identification, while object relevance had positive influence on character identification; and third, character attractiveness and salience had a positive effect on the emotional response. Conclusions - Present study contributes to the progress of character theories. Marketers should find ways to increase consumers' object relevance to characters and the level of characters' attractiveness and salience in order to promote the intent to purchase the products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.6
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• pp.2785-2792
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• 2011

Such problems as delay, congestion, and crosstalk in the proxy system degrade not only QoS (Quality of Service) but responsiveness and reliability of the streaming media service. To solve this problem this paper proposed a FRTP (Fuzzy Relevance-based Transcoding Proxy) mechanism. The proposed FRTP mechanism analyzes fuzzy similarity for partitioned segment versions of media objects to create a FRTG (Fuzzy Relevance-based Transcoding Graph). Created FRTG determines the transcoding for partitioned media object segment versions. Determined transcoding improves DSR (Delay Saving Ratios), CHPR (Cache Hit Precision Ratio), and CHRR (Cache Hit Recall Ratio). The proposed mechanism is simulated to evaluate such performance parameters as DSR, CHPR, and CHRR. Simulation results shows that the proposed mechanism outperforms in DSR, CHPR and CHRR compared with the other existing mechanisms.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.211-232
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• 2024

This study examines the morphological and expressive aspects of fashion and its connection to music at Korean music festivals. The research involves a theoretical review and a case study analyzing fashion and music at rock, EDM, hip-hop, and jazz festivals in Korea from 2019 to 2023. The process of selecting fashion cases was reviewed by experts in the field of fashion, and expert focus group interviews were used. The study found that while fashion and music differ in terms of their fundamental morphological components of sensory media, they share features in terms of sensory harmony between their components. In terms of expressive aspects of fashion, it was found that the subject and object of expression are the same for the artist and for the audience. Both music and fashion have sensory transmission and communication between the subject and the audience, and both transmit personal and social meaning. Using these commonalities as indicators of relevance, a relevance evaluation was conducted. As a result of the evaluation, popular music festival fashion and music were interpreted as having a high degree of relevance in terms of expressing emotions and tastes, providing a sense of belonging to a community, and conveying cultural meaning.

• Proceedings of the Korean Society for Bioinformatics Conference
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• 2005.09a
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• pp.29-34
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• 2005

DNA microarray becomes a major tool for the investigation of global gene expression in all aspects of cancer and biomedical research. DNA microarray experiment generates enormous amounts of data and they are meaningful only in the context of a detailed description of microarrays, biomaterials, and conditions under which they were generated. MicroArray Gene Expression Data (MGED) society has established microarray standard for structured management of these diverse and large amount data. MGED MAGE-OM (MicroArray Gene Expression Object Model) is an object oriented data model, which attempts to define standard objects for gene expression. To assess the relevance of DNA microarray analysis of cancer research it is required to combine clinical and genomics data. MAGE-OM, however, does not have an appropriate structure to describe clinical information of cancer. For systematic integration of gene expression and clinical data, we create a new model, Cancer Genomics Object Model.

• Journal of the Korean School Mathematics Society
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• v.8 no.2
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• pp.223-248
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• 2005

This study is to survey and analyze the opinion of teachers about the relevance of educational content in the 7th mathematics curriculum. For the purpose of this study, we analyze the result of the questionnaire survey which consists in the question about the relevance(Quantity, level, validity) of educational content in the 7th mathematics curriculum. 515 elementary school teachers, 314 middle school teachers, and 323 high school teachers are participated in this survey. 75 percent of elementary school teachers think that the educational quantity must be reduced for the relevance of educational content. So do 50 percent of secondary school teachers. Both of them think that the number of topic must be reduced for the relevance. In special, this study shows that the response rate about the object which is related with interest is very low compared with any other mathematics education objects. So, it is necessary to pay more attention to the object which is related with interest.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.95-114
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• 2010

Multimedia searching is an important activity on the Web, especially among the younger generation. The purpose of this study aims to examine college students’ multimedia information needs and searching on the Internet. While there is a clear pattern among students with respect to their multimedia uses, searching sources, relevance criteria and searching barriers, some differences exist especially according to searching of different multimedia types such as image, audio and video. For multimedia uses, information/data-focused uses are frequently found in image and video, while the use of audio is mainly for object-focused searches. As multimedia searching sources, audio and video files present a similar pattern of being high in media specific searching sources and low in generic search engines. Browsing through related blogs and homepages is an important part of searching for media files accounting for approximately 20% of total search for each media. The relevance criteria used by study participants when search for image files was primarily concerned with topicality while the contextual and media quality in the audio and video types are also considered important. Searching barriers for audio and video files are categorized into three broad aspects, including access and search quality, preview limitations and collection limitations, while obstacles for image files searching include access difficulties and low qualities of various collection.

• Journal of Information Processing Systems
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• v.8 no.2
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• pp.241-262
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• 2012

An understanding of quality attributes is relevant for the software organization to deliver high software reliability. An empirical assessment of metrics to predict the quality attributes is essential in order to gain insight about the quality of software in the early phases of software development and to ensure corrective actions. In this paper, we predict a model to estimate fault proneness using Object Oriented CK metrics and QMOOD metrics. We apply one statistical method and six machine learning methods to predict the models. The proposed models are validated using dataset collected from Open Source software. The results are analyzed using Area Under the Curve (AUC) obtained from Receiver Operating Characteristics (ROC) analysis. The results show that the model predicted using the random forest and bagging methods outperformed all the other models. Hence, based on these results it is reasonable to claim that quality models have a significant relevance with Object Oriented metrics and that machine learning methods have a comparable performance with statistical methods.

• Proceedings of the IEEK Conference
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• 2001.09a
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• pp.669-672
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• 2001

We propose an efficient algorithm for an interactive content-based image retrieval using relevance feedback. In the proposed algorithm, a new query feature vector first is yielded from the average feature vector of the relevant images that is fed back from the result images of the previous retrieval. Each component weight of a feature vector is computed from an inverse of standard deviation for each component of the relevant images. The updated feature vector of the query and the component weights are used in the iterative retrieval process. In addition, the irrelevant images are excluded from object images in the next iteration to obtain additional performance improvement. In order to evaluate the retrieval performance of the proposed method, we experiment for three image databases, that is, Corel, Vistex, and Ultra databases. We have chosen wavelet moments, BDIP and BVLC, and MFS as features representing the visual content of an image. The experimental results show that the proposed method yields large precision improvement.