• 보건행정학회지
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• 제12권1호
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• pp.125-143
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• 2002

The objectives of this study were analysis of patient\`s characteristics and market segmentation in oriental medical care and western medical care. This study focused on medical utilization using Anderson's health utilization model. The source of data was 1998 National Health and Nutrition Survey which Korean Institute For Health and Social Affairs carried out. A stratified multistage probability sampling design was used in this survey. The analysis was conducted using the statistical software package SPSS version 10.0 and Answer Tree 2.1 which is one of data mining methodology. The results were as follows ; 1) 44.9% of respondents reported visiting oriental medical center within recent two weeks. 3.4% of them used oriental medical care. The group of age, kind of disease and medical expenditure are associated with the difference western and oriental medical utilization rate. 2) There were several factors related to utilization of oriental medical care according to decision tree. Especially, important factors that patient chose his medical center were kinds of disease, kinds of common medical use, and expenditure. 3) in the results of CART analysis, market of oriental medical care were classified by seven categories. The major groups who have a preference for oriental medicine were those musculo-skeletal, cerebra-vascular disease, or chronic headache patients, and they had a preference fur oriental medical care in common use. These results show that oriental and western medical market were divided into various areas by market segmentation.

• 동의생리병리학회지
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• 제16권1호
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• pp.52-54
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• 2002

We investigated the changes in oriental medical market based on supply and demand of market in Korea. It is shown that the supply of western medical doctors is 6.6 times as large as that of oriental medical doctors(醫師) in 1998. The supply of western medical doctors(韓醫師) showed the greater increasing rate than that of oriental medical doctors in 1975. However, the supply of western medical doctors was almost the same as that of oriental medical doctors in the increasing rate between 1985 and 1995. Similar trends was observed in the number of hospitals and clinics. From of viewpoint of demand, the use of oriental medicine was remarkably increasing from 1990 to 1997. Oriental medical institution showed a marked increase of 48.1 % in the total medical institution showed an increase of 21.6%. These results provided a strong evidence that oriental medicine had greater increasing rate than western medicine in the supply and demand of medical market and suggest that the use of oriental medicine may play a role in the specialization of oriental medicine.

• 한국한의학연구원논문집
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• 제18권1호
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• pp.13-23
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• 2012

This paper studied the premodern Chinese Medical Herb Market and commercial culture by analysing the structure and management of Qizhou(祁州) Medical Herb Market, the most representative herb market of the Qing(淸) Dynasty. The merchant of Qizhou(祁州) Medical Herb Market developed 'guild halls(會館)' or 'regional merchant groups(地域商帮)' and form a strong regional bond. These local merchants brought medical herbs from their hometown to Qizhou(祁州) to sell, and bought herbs that were not produced in their hometown or valuable medical herbs from Qizhou(祁州) Medical Herb Market. Qizhou(祁州) Medical Herb Market was a space of various types of business managements. The major business of Qizhou(祁州) Medical Herb Market was herb trade but merchants of other related industries were also active. The thtive of 'Wu Da Hui(五大會)' reflects this.

• 한국한의학연구원논문집
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• 제13권3호
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• pp.143-149
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• 2007

Objectives : This study aimed to evaluate present status and future of traditional medical service market, focusing on the Korean medical center. Methods: We chose the subject with simple random sampling and investigated through interview and internet with questionnaire. Total 319 people helped us. Results: 1. It was investigated that, the number of the Korean medical centers which was operating traditional medical service was 9,910. And the number of people in the business of traditional medical service was estimated by total 46,577 in 2005. 2. Average sales of Korean medical center in 2003 was 24.8 million won. increased by 25.6million won in 2004, 28.3million won in 2005. 3. At the end of 2005, the scale of traditional medical service market was estimated by 2 trillion 7,676 hundred million won. Conclusions : Korean traditional medical service industry has been developed and will be developing by 2.8 times in 2015.

• Journal of Acupuncture Research
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• 제32권4호
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• pp.91-102
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• 2015

Objectives : The Oriental medical device industry is expected to continue to experience significant growth. It should increase its global market share rather than focusing on the domestic market. Countries around the world self-regulate their domestic market, so this study aims to aid in the development of a particular overseas market by introducing the U.S.(the largest market) medical device registration and approval process. Methods : For an understanding of the US medical device licensing process, we researched the relevant regulatory organization (FDA), the history, definition and classification of medical devices, the approval and 510(k) submission process related to substantial equivalence, IEC 60601-1 Edition 3, usability tests, and so on. Results : Medical devices in the United States are assigned to one of three regulatory classes: Class I, Class II and Class III, based on the level of control necessary to assure the safety and effectiveness of the device. If a company's device is classified as Class II and if it is not exempt, a 510k will be required for marketing. 1) A 510(k) is a premarket submission made to the FDA to demonstrate that the new device to be marketed is "substantially equivalent" to a legally marketed device (predicate device) 2) The IEC 60601-1 Edition 3 preparation process, which contains information related to usability, is expensive and time-consuming but a critical requirement. Conclusions : Although the U.S. market has high barriers to entry, access to this, large overseas market will encourage development of the Oriental medical device industry and commercial value enhancement is expected.

• 사상체질의학회지
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• 제25권1호
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• pp.43-50
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• 2013

Objectives The aim of this study is to survey the present scales of constitutional medical service market on the base of Korean medical service market following 2006, 2008 year survey. Methods This survey was conducted from Nov. 1 to Dec. 15, 2011 by offline mail. A questionnaire including personal information, general information, and management related to constitutional medicine of Korean medical institution was sent to each subject with a returned envelope. The subjects were asked to complete the questionnaire and 108 data were collected and analyzed. Results This study revealed that the 62% facilities of all Korean medical clinics in Korea are using constitutional medicine for patients. The proportion of constitutional medical service was 13.7% in Korean medical care insurance and 23.5% in total Korean medical service market. Conclusion It is assumed that the scales of total Korean medical service market seemed to be 3,974,425 million won and the scales of total constitutional medical service market seemed to be 929,404 million won.

• Korean Journal of Acupuncture
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• 제27권1호
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• pp.143-150
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• 2010

Objectives: This research aims to know the current status and prospect of traditional medical market to provide sources in setting a development strategy and making a policy on the traditional medicine Methods: This research categorized 11,611 clinics registered in telephone directory as of 2008 by region and some clinics were extracted with simple random method. The inquiry was made with questionnaires and analyzed on the base of frequency. Results: 1. The number of the employee in a clinic were slightly decreased from 2.9 in 2005 and 2006 to 2.8 in 2007. That of the patients also showed a downward tendency from 11,811 in 2005 through 11,716 in 2006 to 11,344 in 2007. 2. An annual turnover in a clinic amounted to 257 million won in 2007 from 232 million won in 2005 through 245 million won in 2006. 3. Approximately 92% of the responses made a negative diagnosis on the traditional medical market and 21% of responses indicated the overall economic recession as a primary reason in their opinions. 4. About 29% of responses presented the extension of medical insurance on traditional medicine as a prior policy. Conclusions: Based on the survey, the prospect of traditional medical market is positive, but the effort of the people in traditional medical system and the systematic support from government are required to activate the stagnated traditional medical market.

• 동의생리병리학회지
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• 제23권6호
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• pp.1503-1507
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• 2009

The objectives of this study were to examine the present state of Oriental clinical service based on Constitutional medicine and to make an accurate estimate of it's scale in 2015. The data for this study were collected from a questionnaire survey to 335 Traditional Korean Medical doctors who were selected as random samples. And this questionnaire is consist of several inquiries related with management and application of constitutional medicine. The 38.8% facilities of all Oriental medical centers and Clinics in the whole country are applying Constitutional medicine for treating patients. The 8,870 persons in all health workers are engaged in Constitutional clinical service. The proportion of sales by Constitutional clinical services to the total sales by Traditional clinical service is 26.6% in 2007. The proportion of application to medical care insurance by Constitutional clinical service is 21.6% of all amounts. After taking these results into consideration, the sales of Constitutional clinical service now are estimated to make up 26.6% percent of the total traditional medical service and the amount of it's sales in 2015 is expected to increase up to 2.8 times as much as the current quantity.

• 대한한의학회지
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• 제28권3호통권71호
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• pp.100-107
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• 2007

Objective : To build a basis of a research strategy for development of Korean ginseng as a global competitive medical product in the world market by Korean Oriental medicine group. Methods : Survey of all literature or analysis reports about market patterns related to ginseng or ginseng products in Korea and in other countries. Results : Korean ginseng and it products have rapidly decreased in share of the world market since the 1980s, with Korean ginseng occupying just 3% of the Hong Kong ginseng market in 2005. While Korean ginseng has been satisfied with consumption within the large Korean market itself, it now has only 1% of world market share. Conclusion : A systematic strategy is needed to strengthen global competitiveness of Korean ginseng based upon development of novel customer-tailored ginseng products. In addition, experience and science-based research in the Oriental medicine field should be involved in the process.

• 대한한의학회지
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• 제17권2호
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• pp.34-47
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• 1996

전국민의료보험제도가 실시된 이후 의료 서비스에 대한 수요는 외래 진료와 입원진 모두 현저한 상승 현상을 보여주고 있다. 그러나 이에 반해 한방의료에 대한 수요는 한방의료보험제도의 부분적 시행에도 불구하고 상대적으로 저조한 실정이며, 의료시장에서의 점유율도 점차 감소하고 있는 추세에 있다. 따라서 한방의료를 국민 속으로 널리 확산시키고 양방의료에 대한 대체 기능을 제고시키려면 소비자들이 보다 쉽게 한방의료에 접근할 수 있는 장치가 마련되어야 하며, 그 중에서 가장 핵심적인 요소는 한방의료의 가격을 적정한 수준으로 유지하는 것이다. 본고에서는 한방의료기관이 현재의 경영 상태를 유지하면서도 한방의료의 대중화를 촉진시킬 수 있는 한방의료의 적정 가격을 추계하여 제시하였다. 본 연구 결과에 의하면 한방의료의 가격탄력성은 약 5.8로 높게 나타나 가격이 하락할 때 한방의료에 대한 수요가 그 이상으로 증가할 것으로 예상되어 전체적으로 경영수지는 호전될 것으로 추계되었다. 첩약가의 인하가 한방의료기관의 경영수지에 미치는 영향을 분석한 결과에 의하면 한의사의 추가공급에 별다른 제한이 없는 경우, 가격탄력성이 6일 때 첩약가를 20%, 40%, 50%씩 인하하면 수입이 각각 76%, 104%, 100% 증가하는 것으로 추계되었다. 또 가격탄력성이 5인 경우에는 수입이 각각 60%, 80%, 75% 증가하고, 가격탄력성이 4인 경우에는 수입이 각각 44%, 56%, 50% 증가하는 것으로 추계되었다. 그리고 이윤율을 첩약가 인하 이전인 50% 수준으로 유지하고자 할 때 최대로 가능한 첩약가의 인하 폭을 산정한 결과, (i)가격탄력성이 현재와 같이 6인 경우에는 최대 가격인하율이 33.3%이며, 이 때 첩약의 이용량은 200% 증가하고 수입은 2배가 되는 것으로 나타난다. (ii)가격탄력성이 5인 경우에는 가격을 30% 인하할 때 지금과 같은 이윤을 누릴 수 있으며, 이 때 한의원의 수입은 75% 증가하는 것으로 추정된다. (iii)가격탄력성이 4일 때의 최대 가격인하율은 25%로서 이 경우에 수입은 50% 증가하는 것으로 추정된다.