• Title/Summary/Keyword: Smartness

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Measuring 'Consumer Smartness' for the fashion consumption environment

  • Ahn, Soo-kyoung
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.45-61
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    • 2020
  • As consumers have transformed into the influential entities in the recent consumption environment, it needs a new concept to describe their characteristics. Drawn on the notion of smart consumer experience, this study views the multiple traits of new consumers as consumer smartness. Therefore, elaborating the concept of consumer smartness, this study aims to develop its measurement and validate it by examining the relationship with external variables. Two online surveys were conducted by a professional survey company that had nationwide consumer panels. A total of 531 adult consumers who had purchased fashion goods online completed a self-administered questionnaires. A series of exploratory and confirmative factor analysis generated 21 measuring items with six underlying constructs of consumer smartness such as innovativeness, opinion leadership, self-disclosure, marketing literacy, dissatisfaction, and technology sophistication. In order to validate the measurement, this study conducted a Pearson's correlation test and structural equation modeling analysis with consumer smartness and external constructs. The result shows that there was a significant positive relationship between consumer smartness and behavioral intentions online. In addition, consumer smartness influenced their shopping and sharing intention which supported the validity of new measurement of consumer smartness. This study provides a theoretical and empirical ground of understanding consumer smartness as new consumer characteristics in the changing environment of fashion retailing.

Evaluating Perceived Smartness of Product from Consumer's Point of View: The Concept and Measurement

  • Lee, Won-Jun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.149-158
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    • 2019
  • Due to the rapid development of IT (information technology) and internet, products become smart and able to collect, process and produce information and can think of themselves to provide better service to consumers. However, research on the characteristics of smart product is still sparse. In this paper, we report the systemic development of a scale to measure the perceived product smartness associated with smart product. To develop product smartness scale, this study follows systemic scale development processes of item generation, item reduction, scale validation, reliability and validity test consequently. And, after acquiring a large amount of qualitative interview data asking the definition of smart product, we add a unique process to reduce the initial items using both a text mining method using 'r' s/w and traditional reliability and validity tests including factor analysis. Based on an initial qualitative inquiry and subsequent quantitative survey, an eight-factor scale of product smartness is developed. The eight factors are multi-functionality, human-like touch, ability to cooperate, autonomy, situatedness, network connectivity, integrity, and learning capability consequently. Results from Korean samples support the proposed measures of product smartness in terms of reliability, validity, and dimensionality. Implications and directions for further study are discussed. The developed scale offers important theoretical and pragmatic implications for researchers and practitioners.

The impact of consumer smartness and the perceived intellectual capital of fashion firm on value co-creation behavior intention in virtual worlds (소비자 스마트니스와 지각된 패션기업 지적자본이 가상세계에서의 가치공동창출행동 의도에 미치는 영향)

  • Soo-kyoung Ahn;Eunjeong Ryou
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.148-163
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    • 2024
  • With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

Nanotechnology, smartness and orthotropic nonhomogeneous elastic medium effects on buckling of piezoelectric pipes

  • Mosharrafian, Farhad;Kolahchi, Reza
    • Structural Engineering and Mechanics
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    • v.58 no.5
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    • pp.931-947
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    • 2016
  • The effects of nanotechnology and smartness on the buckling reduction of pipes are the main contributions of present work. For this ends, the pipe is simulated with classical piezoelectric polymeric cylindrical shell reinforced by armchair double walled boron nitride nanotubes (DWBNNTs), The structure is subjected to combined electro-thermo-mechanical loads. The surrounding elastic foundation is modeled with a novel model namely as orthotropic nonhomogeneous Pasternak medium. Using representative volume element (RVE) based on micromechanical modeling, mechanical, electrical and thermal characteristics of the equivalent composite are determined. Employing nonlinear strains-displacements and stress-strain relations as well as the charge equation for coupling of electrical and mechanical fields, the governing equations are derived based on Hamilton's principal. Based on differential quadrature method (DQM), the buckling load of pipe is calculated. The influences of electrical and thermal loads, geometrical parameters of shell, elastic foundation, orientation angle and volume percent of DWBNNTs in polymer are investigated on the buckling of pipe. Results showed that the generated ${\Phi}$ improved sensor and actuator applications in several process industries, because it increases the stability of structure. Furthermore, using nanotechnology in reinforcing the pipe, the buckling load of structure increases.

Smart Tourism Destination from a Systemic Perspective: A Brazilian Case Study

  • Ralyson Soares;Luiz Mendes-Filho
    • Journal of Smart Tourism
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    • v.4 no.1
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    • pp.7-18
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    • 2024
  • This study examines Natal in Brazil as a Smart Tourism Destination (STD) based on the perception of public and private managers who are members of the City Tourism Council. The research utilizes a systemic perspective of STD proposed by Ivars-Baidal et al. (2016), consisting of three interconnected levels: Strategic-Relational, Instrumental, and Applied. The findings reveal that Natal faces challenges in terms of infrastructure, accessibility, security, connectivity, and sensoring, which hinder its progress as STD. The study also identifies opportunities in the form of governance structures with smart destinations and the inclusion of smartness guidelines in the City Master Plan. The research aims to contribute to the theoretical understanding of STD and its application in destination development. It highlights the need for innovative planning and management in Natal, emphasizing that adopting the STD from a systemic perspective can enhance competitiveness and elevate the level of smartness in the destination.

Signaling Smartness: Smart Cities and Digital Art in Public Spaces

  • Littwin, Karolina;Stock, Wolfgang G.
    • Journal of Information Science Theory and Practice
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    • v.8 no.1
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    • pp.20-32
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    • 2020
  • Informational urbanism is a new research area in information science. In this study, art history joins informational urbanism: Are digital artworks in public urban spaces recognized as essential assets of a smart city? We employed case study research, working with the example of the huge digital media façade of the Arthouse Graz as an artwork in a public space. In a mixed-methods approach, we asked passers-by and interviewed experts on Graz as a smart city and on the Arthouse's role concerning the image of Graz as a smart city. The research found strong hints that indeed digital artworks with large screens or media façades at public spaces are parts of a city's weak location factors as well as of the city's urban structure and may symbolize the city's smartness. A practical implication of this finding is that artists, computer and information scientists, city planners, and architects should include interactive contemporary digital art into city spaces in order to demonstrate the city's way towards knowledge society.

Application of Fuzzy Logic to Smart Decision of Smart Sensor System

  • Su, Pham-Van;Mai Linh;Kim, Dong-Hyun;Giwan Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.10a
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    • pp.457-459
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    • 2003
  • This paper considers the application of Fuzzy Logic to Smart Decision process of Smart Sensor system that interprets and response to the change of environmental parameters. The considered system consists of three sensors: temperature sensor, humidity sensor and pressure sensor. The smartness of system is constituted by the applying of Fuzzy Logic. The paper discusses the technical details of the application of Fuzzy Logic for making the system to be smarter.

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Exploratory Study on Smart Usage of Smartphone Using the Second-order Measurement Model (스마트폰의 '스마트한 이용'에 대한 탐색적 연구 '스마트함', '스마트하다'의 이용행태에 대한 2차 측정모형을 중심으로)

  • Kim, Ki Yoon
    • Korean journal of communication and information
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    • v.74
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    • pp.72-108
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    • 2015
  • The more mobile technology evolves, the more users are trapped in mobile technology by being encouraging the replacement with state-of-the-art technology. However, the use of device is not entirely determined by technology's attributes itself. The meaning of smartness can be varied by 'how users accept and perceive immediate spatial perception from reality to mobile space' without recognizing the boundaries between them. This study focuses on the analysis of 'smart usage' for smartphone and this is verified the concept of 'smart usage' by the second-order measurement model. The result show that the concept organization of 'smart usage' had been differentiated and elicited by the six factors - 'multifunctional use readiness', 'administrative efficiency', 'embedded media', 'device connectivity', 'user-friendly optimization', and 'external connectivity(being connected). According to the conceptual factors, 'smart usage' can be explained in an individual's autonomous ability to control a mobile interface and to utilize a wide range of applications of smartphones.

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A Study on Smart Port Concept and Smart Port lndex (스마트 항만의 개념과 스마트 항만 지수에 관한 연구)

  • Cha, Jae-Ung;Kim, Yul-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.11a
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    • pp.197-198
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    • 2019
  • Competition between global ports is intensifying as the number of calling ports has decreased due to the growth of ship size and the implementation of global environmental regulations has begun. Global ports are pushing for a strategic and concrete transition to smart ports in order to secure port competitiveness in the future. In Korea, however, the government plans and projects for promoting smart ports have yet to materialize, and related papers and research are lacking. In this paper, the concept of smart port was established, and the current status of technology and introduction of smart ports was analyzed. In addition, the concept of Smart Port Index(SPI) was presented in order to objectively and quantitatively compare the level of smartness. As a result,

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Development of Strength Analysis Modules for TiNi/Al 6061 Shape Memory Alloy (TiNi/Al 6061 형상기억 복합재료의 강도해석 모듈 개발)

  • 이동화;박영철;박동성;이규창
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2001.04a
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    • pp.692-696
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    • 2001
  • Thermo-mechanical behavior and mechanical properties of intelligent polymer matrix composite with SMA fiber are experimentally studied. It is found that increments of compressive thermal strain is observed as the pre-strain and TiNi volume fraction increase. The smartness of the SMA is given due to the shape memory effect of the TiNi fiber which generates compressive residual stress in the matrix material when heated after being prestrained. In the paper, alloy is based on the general purpose commercial code ANSYS. And for the purpose of easy and fast user's analysis, it is developed the Graphical User Interface by using Tcl/Tk language.

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