• 제목/요약/키워드: application service quality

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스마트 폰 애플리케이션 서비스 품질의 개선 (Service Quality Improvement of Smart Phone Application)

  • 염다혜;강창욱
    • 산업경영시스템학회지
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    • 제36권4호
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    • pp.38-44
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    • 2013
  • Smart phones have brought rapid changes in this competitive world. Smart phone application developers are trying their best to consider the customer requirements in the most efficient way while considering all its attributes. However smart phone service quality has been given less consideration comparatively during the last few years. This paper proposes a measurement method for improving service quality of smart phone application. This method combines the service quality performance model (SQPM) and process capability index (PCI). The service quality performance model is used to identify service items that require improvement. Process capability index is used as a measure for prioritization of those improvements. Case study was carried out to search out important communication application service attributes. customer satisfaction level data was collected for users who used the application service. A total of twenty four service attributes were found during this survey. Using the joint approach of SQPM and PCI, five significant service attributes were prioritized for service quality improvement.

식품 관련 앱(APP) 서비스 품질 속성이 서비스 이용자의 지각된 가치와 구매 후 행동의도에 미치는 영향 (Effect of Application Service Quality Attributes on Perceived Value and Post-Purchase Behavior Intentions)

  • 김세미;박상현;주나미
    • 대한영양사협회학술지
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    • 제26권3호
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    • pp.208-220
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    • 2020
  • In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of "FOODTECH" linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.

E-서비스품질과 소비자 태도 및 만족도 간의 관계: 중국 음식배달 애플리케이션 중심으로 (Influences of the E-service Quality of Food Delivery Application in China on Customer Attitude, and Satisfaction)

  • 강상;유지건;김영국
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.375-387
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    • 2022
  • Purpose - The food delivery mobile application market is growing rapidly in the catering service industry. The purpose of this study was to investigate the effects of E-service quality on consumer attitudes and satisfaction in the food delivery service field in China. Design/methodology/approach - A total of 390 copies of this questionnaire were distributed between February 17 and March 25, 2021 on the Chinese survey site (https://www.wjx.cn). Three hundred forty-nine parts were used for the final analysis. Validity and reliability were analyzed using SPSS 25.0 statistical program, and correlation and regression analysis were performed. Findings - The study results showed among the e-service quality components of food delivery application software, trust, convenience, proximity and reactivity have an impact on consumer attitudes. Research implications or Originality - The service quality of food application software is an important factor determining consumer attitude. The limitations of this study and suggestions for future research were discussed.

모바일 LBS(Location-Based Service)응용 서비스의 사용자요인에 대한 실증적 연구 (The Empirical Study on User Factor of LBS(Location-Based Service) Application Service in Mobile)

  • 임기흥;박은아
    • 한국IT서비스학회지
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    • 제6권3호
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    • pp.225-239
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    • 2007
  • Mobile service is highly becoming in the limelight on information society by offering infringement problem about individual privacy or information by political and scientific interest This study is focusing on primary LBS application Mobile service that emphasize position confirmation, especially, looking for friends. The aim at this study grasps user productivity factor of LBS application Mobile service, and analyses whether some have relations with value and action determination of LBS application Mobile service. According to result, Mobile service applying position service is supported with usefulness and system quality, adaptedness. On the other hand, Usability and social effect, privacy weren't embossed by leading person. Mobile service applying position service is changed with a person who have experience looking for friend. This study has systematically analysed about LBS application service by leading person

The Exploratory Research on Object Activity Service Evaluation Model(OA-SEM) - The Application of Retail Industry

  • Lee, Seung-Chang;Suh, Eung-Kyo;Park, Hoon-Sung
    • 유통과학연구
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    • 제14권8호
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    • pp.45-50
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    • 2016
  • Purpose - This study aimed to develop a new practical and universally applicable service quality model by improving the service quality measurement model proposed by many previous studies. Research design, data, and methodology - An in-depth analysis on what influences such service quality model had on the improvement effect of service quality, and Service Evaluation Model("SEM"), which was revised from the existing service quality measurement model, was developed. The model is divided into the two integrative categories: First, activity, that is the group of service-related activities. Next is item, the group of service-related objects. The level of service is evaluated for each category via survey questionnaire on service level evaluation. Based on the model, SEM has visibility by structuring the whole service industry. Results - For the application of the new service quality model, this study attempted to examine the appropriateness of the newly proposed service quality model by applying it to retail service field. Conclusions - As a result, the proposed service model would be a useful and applicable service quality measurement model required by many organizations. Service company can set up self check service levels. Through these results, they can look for the ways to provide better services to customers. Service users can ensure the objectivity of business plan based upon SEM.

중소 외국어 교육기관의 서비스품질 제고를 위한 二元的 품질개념의 적용 (An Application of Two-Dimensional Concept of Quality for Improving the Service Quality at Small & Medium-sized Foreign Language Institute)

  • 유한주
    • 품질경영학회지
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    • 제29권4호
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    • pp.170-178
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    • 2001
  • The objectives of this paper are to introduce some characteristics of two-dimensional concept of quality and to find out the possibility of the application of two-dimensional quality concept for improving the service quality. The concept was applied to small & medium-sized foreign language Institute. In order to select some service quality dimensions and decide attractive qualify factors among numerous factors, factor analysis and frequently analysis were used. The result. is that all quality factors in empathy dimension are identified as attractive quality factors. This implies that customization program is necessary in small & medium-sized foreign language institutes for improving their competitiveness. However, all quality factors in tangibles dimension are identified as must-be quality factors.

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금융업에서의 서비스품질에 관한 연구 (A Study on Service Quality in Financial Industry)

  • 정영배;김연수
    • 산업경영시스템학회지
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    • 제32권4호
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    • pp.235-240
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    • 2009
  • This study examines the competitive strategy of service quality in financial industry. Service quality has been suggested as the approach for service organizations to be service and customer oriented. Recently, the issue of internal service quality has been one of topics widely discussed in financial industry. The purpose of the current study is to examine the internal service quality which is believed to increase such organizational performances as customer satisfaction, retention and revenue. Internal service quality index is used to measure service quality in service industry. In this paper, the methodology for measuring the degree of service quality which has been adopted in service quality research area was used. This paper proposes internal service quality index in financial industry. In this paper, we show the application method of internal service quality index.

인터넷통신 네트워크 품질특성 모니터 링을 위한 I-MR 관리도 활용체계 (An Application Scheme of I-MR Control Charts for Monitoring Internet Communication Network Quality Characteristics)

  • 박성민;박영준
    • 한국통신학회논문지
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    • 제31권10B호
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    • pp.936-944
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    • 2006
  • 인터넷통신 서비스업체는, 최상위 기업경영 성과지표중 하나인 고객만족지수 향상을 위해, 전사적 품질경영을 전개하고 있다. 이와 관련, 고객만족지수와 연관성이 강한 기업내부 주요 인터넷통신 네트워크 품질특성에 대한 관리의 필요성이 제기되고 있다. 본 연구는, 인터넷통신 네트워크 품질특성 모니터 링을 위한 I-MR 관리도 활용체계를 제안한다. 네트워크 품질특성이 관리상태인지 모니터링하고, 네트워크 품질특성이 이상변동을 보이면, 이상원인 조사시점을 결정할 목적으로, 일정간격 연속 측정시점별; 1) 개별측정값 (individual measurements): 및 2) 연속 2개 개별측정값간 이동범위 (moving ranges)를 이용한 통계적 품질관리 체계인 I-MR 관리도를 활용한다. 사례분석에서는, 이상변동 발생시점에서 이상원인이 완전히 제거된다는 가정에 근거하여, 네트워크 품질특성의 실현가능한 치대 기대품질개선율이 계산된다. 인터넷통신 2개 Service A. B. Service별 7개 네트워크 품질특성 대상, 11개 측정지역의 기대품질개선율 평균, 표준편차를 분석, 1-MR 관리도 활용체계의 효과를 검토한다. 사례분석 결과, 기대품질개선율 범위는 다음과 같다. 1) Service A, (1) 평균 (0.31%-11.44%), (2) 표준편차 (9.82%-71.10%); 2) Service B, (1) 평균 (0.29%-17.64%), (2)표준편차 (8.05%-60.59%). 그러므로, 본 연구에서 설계·제안된 I-MR 관리도 활용체계는, 네트워크 품질특성의 평균 산포 개선 및 관리상태 유지에 효과적일 것으로 판단된다.

통신서비스 품질을 고려한 신규 통신서비스 가입 시기에 대한 연구 (Optimal 3G Telecommunication Service Switching Time Considering Telecommunication Quality of Service)

  • 이종용;최강화;김수욱
    • 품질경영학회지
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    • 제36권3호
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    • pp.76-86
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    • 2008
  • This paper examines when a consumer in existent telecommunication 2G applies to new telecommunication service 3G from the viewpoint of an option pricing theory. To improve telecommunication quality of service, the consumer applies to 3G. The application means an exchange of 2G for 3G with extra costs such as searching and conversion costs. Since the option to exchange is a right that the consumer can exercise or not, application to 3G is deemed an exercise of the option to exchange at most suitable value of the option. The timing to exercise the option depends on the extra costs and the additional communication benefit from new telecommunication quality of service. These affect an optimal timing to apply to 3G. The optimal applying or switching timing to 3G is when an economic value of the option to exchange is equal to an economic value of the extra costs plus the additional telecommunication quality from new telecommunication service. The option analysis used in this paper is applicable to various industries.

제조업과 서비스업에서의 6시그마 적용에 관한 비교연구 (The Research in the Application of Six Sigma in Manufacturing and Service Industry)

  • 박주석;김동수
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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    • pp.298-301
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    • 2004
  • In the last ten years, manufacturing companies like GE, IBM, Motorola and service companies like GE Capital and CITIBANK have realized that Six Sigma has standed for quality reform movemant. Six Sigma management which makes the critic effects on the quality management have enlarged and applied office indirect work process and service department as well beyond question manufacturing process. Then Can Six Sigma application methodology from manufacturing industry be applied to service industry without transformation? Can Six Sigma be applied on improvement of Information system quality which is the critic key figure of current successful companies? These questions would be resolved by conducting researches about application and evaluation of Six Sigma on manufacturing industry and service industry. This paper will furnish information of Six Sigma's new function for future business situation through comparing those researches

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