• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.290-300
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• 2000

One of the most important topics in attentional and emotional modulation of cardiac responses is time course of cardiac chronotropic response. The reason lies in dual innervation of heart, which leads to occurrence of several phases of cardiac response during exposure to affective stimuli, determined by the balance of sympathetic and parasympathetic influences. Cardiac chronotropic reactivity thus represents quite effective measure capable to trace the moment when attending and orienting processes (i.e., sensory intake of stimulus) prime relevant behavioral response (ile., emotion with approach or avoidance tendencies). The aim of this study was to find the time course of heart rate (HR) responses typical for negative (disgust, surprise, fear, anger) and positive (happiness, pleasant erotic) affective pictures and to identify cardiac response dissociation for emotions with different action tendencies such as "approach" (surprise, anger, happiness) and "avoidance" (fear, sadness, disgust). Forty college students participated in this study where cardiac responses to slides from IAPS intended to evoke basic emotions (surprise, fear, anger, sadness, disgust, happiness, pleasant-erotic). Inter-beat intervals of HR were analyzed on every 10 sec basis during 60 sec long exposure to affective visual stimuli. Obtained results demonstrated that differentiation was observed at the very first 10s of exposure (anger-fear, surprise-sad, surprise-erotic, surprise-happiness paris), reaching the peak of dissociation at 30s (same pairs plus surprise-disgust and surprise-fear) and was still effective for some pairs (surprise-erotic, surprise-sad) even at 50s and 60s. discussed are potential cardiac autonomic mechanisms underlying attention and emotion processes evoked by affective stimulation and theoretical considerations implicated to understand the role of differential cardiac reactivity in the behavioral context (e.g., approach-avoidance tendencies, orienting-defense responses).

• Asia Marketing Journal
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• v.17 no.3
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• pp.1-31
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• 2015

The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers' spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient's judgments and responses toward pride-tagged money versus surprise-tagged, and identified differences in types of recipient's consumption and spending behaviors between the pride- tagged money and the surprise-tagged money. Consumers tend to use the money associated with pride (vs. surprise) to reward their invested effort; as a result, they were more likely to buy a personal gift. Moreover, in the context of self-gift, consumers with pride-tagged money have showed a bigger positive difference between the intent to buy individual self-expressive products and the intent to buy social self-expressive products than those with surprise-tagged money. And the receipt of pride-tagged money activates motivation to express one's individual self. Consumers who have received a sum of extra money tend to add the money into the current spendable income account and broaden the array of product category. And consumers with high arousal level of surprise triggered by receiving a sum of unpredictable money because of good luck show a smaller difference between the intent to buy individual self-expressive product and the intent to buy social self-expressive product than those with low level arousal in pride. Therefore, marketers should advertise their products in the respects of individual self-expression when their customers have pride-tagged money, and should advertise their products in the respects of social self-identity when they have surprise-tagged money by winning a large sum of unpredicted money like lottery winning.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.29 no.4
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• pp.28-36
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• 2021

Surprise and Startle are often cited as potential or contributing factors in the cause of aircraft accidents because they can negatively affect pilots' situational awareness and decision-making. Accordingly, it is necessary to more clearly understand the effect on flight safety through the psychological and physiological reactions that occur to the pilots. Therefore, this study empirically analyzed the effects of Surprise and Startle on the pilot's psychological and physiological responses using a helicopter flight training device for the first time in Korea. As a result of the analysis, the ratio of recognition of Startle and Surprise, heart rate, and respiration rate showed a high difference between private pilots and commercial pilots. This is analyzed as the difference between long-term flight experience and flight time. In addition to presenting effective information for improving the education and training field of helicopter pilots in the future, it is intended to provide basic data for related research.

• Convergence Security Journal
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• v.15 no.3_1
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• pp.11-22
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• 2015

The military technological surprise has been delivered in many warfares as a surprise tactic. It can be used both strategic and tactical level. As the weapon systems have been escalated their capabilities by the modern science and technology advancement, the possibility of technological surprise has been increased. Technological surprise can spring from sources like scientific breakthrough in the laboratory, rapid fielding of known technology, and new operational use of an existing weapon and technology. There are 2 types of surprise, known surprises are those which the nation should have known but did not adequately prepare, and surprising surprises are those which the nation might have known but which were buried among other possibilities. The nine cases of modern technological surprises are presented and the sources and types are analyzed. The recommendations for the ROK MND to prepare for the future technological surprises are proposed.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.193-198
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• 2023

We study a learner-customized lecture recommendation project using deep learning. Recommendation systems can be easily found on the web and apps, and examples using this feature include recommending feature videos by clicking users and advertising items in areas of interest to users on SNS. In this study, the sentence similarity Word2Vec was mainly used to filter twice, and the course was recommended through the Surprise library. With this system, it provides users with the desired classification of course data conveniently and conveniently. Surprise Library is a Python scikit-learn-based library that is conveniently used in recommendation systems. By analyzing the data, the system is implemented at a high speed, and deeper learning is used to implement more precise results through course steps. When a user enters a keyword of interest, similarity between the keyword and the course title is executed, and similarity with the extracted video data and voice text is executed, and the highest ranking video data is recommended through the Surprise Library.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.473-482
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• 2021

The introduction of automated flight systems has greatly improved aviation safety, but aircraft pilots continue to face new challenges. The pilot's stress from an aeronautical perspective can be distinguished by the 'Startle and Surprise' responses. 'Startle' is a short, strong physiological response to sudden or threatening stimuli such as unexpected gunfire. 'Surprise' is a cognitive-emotional response to an event that goes beyond one's expectations. In Martin et al.'s (2012) Startle Effect Experiment, the pilot identified physiological responses in the 'Startle' state, including delayed response and increased heart rate. In the Rahim (2020) Startle/Surprise experiment, the pilot's breathing rate and pulse rate did not change due to pre-planned emergency training. On the other hand, it was confirmed that the pilot's respiratory and heart rate were greatly increased due to the complicated aircraft and unplanned emergencies. Based on the results of these experiments, domestic pilots need to be trained to handle non-technical and various unexpected emergencies that could arise in an aircraft, rather than be just put through courses for enhancing technical capabilities or simple repetitive training as required by aviation law.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• Convergence Security Journal
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• v.10 no.4
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• pp.83-91
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• 2010

Information security is a critical issue for national defense. This paper provides a result of a study on the countermeasures to the North Korean Asymmetric Strategy-'Cyber Surprise Attack'. After the attack on Yeonpyeong island, the North Korea threatened there will be more surprise attack to the South Korea. Based on the analysis of 'Stuxnet' cyber attack to Iran and China, the North Korean surprise attack may be 'Stuxnet'class cyber attack. This paper several strategic countermeasures in order to overcome the anticipated the North Korean cyber surprise attack.

• Journal of Distribution Science
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• v.16 no.8
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• pp.5-13
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• 2018

Purpose - Customer Delight is an important issue for firms and academia since delighted consumers reveal higher repurchase intentions than merely satisfied consumers and become loyal consumers. This research investigates customer delight, especially focusing on the role of surprise and attribute importance via experiment. Research design, data, and methodology - An experiment consisting of experiment, reference, and control group was performed with virtual online bookstore. For the analysis, one-way ANOVA and post-hoc analysis (LSD) were performed. Results - The experiment group that was delighted with surprise revealed the highest repurchase intention and recommendation intention among the other groups (H1 supported). Then each group was divided into attribute importance high and attribute importance low. For the group that was delighted in important attribute revealed higher repurchase and recommendation intention than the group that was delight in less important attribute (H2 supported). Conclusions - This research contributes academically for investigating the research area of customer delight and focusing on the role of surprise and attribute importance. For practical implications, this research provides information about customer delight and its several moderating variables that it is important to delight customers with surprising experience and focusing on an important attribute that consumers perceive not on a less important attribute.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.147-156
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• 2011

Basic emotions such as happiness, sadness, anger, fear, and disgust have been widely used to investigate emotion-specific autonomic nervous system activity in many studies. On the contrary, surprise emotion, Suggested also as one of the basic emotions suggested by Ekman et al. (1983), has been least investigated. The purpose of this study was to provide a description of cardiovascular responses on surprise stimulus using electrocardiograph (ECG) and photoplethysmograph (PPG). ECG and PPG were recorded from 76 undergraduate students, as they were exposed to a visuo-acoustic surprise stimulus. Heart rate (HR), standard deviation of R-R interval (SD-RR), root mean square of successive R-R interval difference (RMSSD-RR), respiratory sinus arrhythmia (RSA), finger blood volume pulse amplitude (FBVPA), and finger pulse transit time (FPTT) were calculated before and after the stimulus presentation. Results show significant increase in HR, SD-RR, and RMSSD-RR, decreased FBVPA, and shortened FPTT. Evidence suggests that surprise emotion can be characterized by vasoconstriction and accelerated heart rate, sympathetic activation, and increased heart rate variability, parasympathetic activation. These results can be useful in developing an emotion theory, or profiling surprise-specific physiological responses, as well as establishing the basis for emotion recognition system in human-computer interaction.