Journal of Industrial Convergence (산업융합연구)

DAEHAN Society of Industrial Management (대한산업경영학회)
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Research on the Influence of Game NPC Design Elements on Player Satisfaction

게임 NPC 디자인 요소가 플레이어 만족도에 미치는 영향 연구

  • 상형리 (공주대학교 게임디자인학과) ;
  • 유석호 (공주대학교 게임디자인학과)
  • Received : 2022.05.20
  • Accepted : 2022.08.20
  • Published : 2022.08.28
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Abstract

In order to improve players' satisfaction with the game NPC (Non Plyer Character), a Structural Equation Modeling (SEM) was made, and NPC design elements were analyzed. First, extract the design elements (entertainment, artistry, interaction, and presence) that affect player satisfaction. And it is assumed that these factors will affect the satisfaction of players, and empirical research is carried out through quantitative research ideas. The results of the analysis of the questionnaire survey data show that four elements have a meaningful impact on player satisfaction, and artistry has the greatest impact on player satisfaction. Finally, according to the analysis results, a proposal for NPC design is proposed. It is expected that this research will provide a reference frame for the design direction of NPC in the future.

본 연구는 플레이어의 게임 NPC (Non Plyer Character)에 대한 만족도를 높이기 위해 구조방정식 모델 SEM(Structural Equation Modeling)을 만들고 NPC 디자인 요소를 분석한다. 먼저 플레이어의 만족도에 영향을 미치는 디자인 요소(오락성, 예술성, 상호작용성, 현장성)를 추출한다. 그리고 이러한 요소들이 플레이어들의 만족도에 영향을 준다고 가정하고 계량화된 연구 발상을 통해서 실증연구를 진행한다. 설문에 대한 데이터를 분석한 결과 네 가지 요소가 플레이어 만족도에 유의미한 영향을 미치며 이 중 예술성은 플레이어 만족도에 가장 큰 영향을 미치는 것으로 나타났다. 마지막으로 분석 결과에 따라 NPC 설계에 대한 제안을 제시하였다. 본 연구를 통해서 향후 NPC의 디자인 방향에 대한 참조 프레임워크를 제공할 수 있기를 기대한다.

Keywords

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